Performance Marketer

Profound Projects; Netherlands; On-site; EUR 45,000 - 65,000; Full time

Job summary

Profound Projects is seeking a Performance Marketer who combines data expertise with analytics to drive client growth. You will lead data-driven campaigns, track performance, and present insights directly to clients while collaborating with developers and designers.

Proficiency in English is required; Dutch and Papiamentu are a plus. This is a full-time on-site role in the Netherlands with opportunities to leverage AI tools to improve workflows.

Qualifications

• Experience in data-driven marketing and analytics.
• Understanding of SEO, SEA, and social advertising.
• Strong presentation skills to clients.
• Ability to interpret data and write clear reports.

Responsibilities

• Implement, manage and optimize SEA campaigns (Google Ads).
• Implement and optimize social media ad campaigns.
• SEO optimization of websites.
• Set up and manage data tracking with GA/Tag Manager.
• Monitor, report on KPIs and campaign performance.
• Collaborate with developers and designers.
• Present results to clients and act as primary contact.
• Troubleshoot data issues using GA4, Ads, Search Console.

Skills

Data analytics

SEA/Google Ads

SEO

GA4 / Analytics

Google Tag Manager

AI tools

Client presentation

Data storytelling

Education

HBO/WO level

Tools

Google Analytics

Google Ads

Google Tag Manager

Job description

Your main goal at Profound

As a Performance Marketer you will take on the role of data expert and analytics specialist. You have the mindset to help customers grow through data-driven solutions and involve both the customer and your fellow specialists. Together with the team you ensure that the customer achieves his goals.

You use your analytical and technical skills to implement marketing campaigns and data tracking, and you know how to put AI to work in your day-to-day operations. You're also comfortable being the face of your work: presenting results and working directly with clients. In addition to your technical insight, project management and communication skills are also of great importance.

Your main responsibilities will include

• Implementing, managing and optimizing SEA campaigns (Google Ads);
• Implementing, managing and optimizing social media ad campaigns;
• Optimizing websites using SEO;
• Setting up and managing data tracking, using tools like Google Analytics and Google Tag Manager;
• Monitoring and reporting on campaign performance and KPIs;
• Working with AI tools to speed up and improve campaign and data workflows;
• Collaborating with other departments, such as developers and designers;
• Presenting results and being the client-facing contact for your accounts;
• You solve customer data issues, for example by making analyses from Google Analytics 4, Google Ads and Google Search Console.

What you already bring to the table

• A HBO (Higher professional education) / WO (University) work and thinking level;
• Understanding of SEO, SEA and social media advertising;
• Strong client presenting skills (online or in-person);
• Being able to interpret data and write reports that every type of client can understand;
• A responsible, data-driven, and punctual mindset and a team player attitude;
• Proficient in speech and writing in English. Papiamentu and Dutch are a plus.

About Profound

Work is a big part of life. At Profound we believe that's why it should always be fun and interesting. Our Caribbean roots are the source of our upbeat culture in which you're able to make an impact internationally. Our values reflect fun, drive, and inclusion, making this a great place to demonstrate your passion. We provide work with impact and meaning and encourage personal growth, mental health and initiative. Our mission is to help mankind forward through profound digital experiences. If you share that mission, you're just the person we're looking for!