Performance Marketer

Kubus; Eindhoven; Híbrido; EUR 41.000 - 69.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Above-average benefits

27 vacation days

Green benefits

€1,500 learning budget

Catered lunch & fruit

Hybrid work model

Home office allowance

Remote up to 4 weeks/year

Descripción de la vacante

BIMcollab, based in Eindhoven, seeks a Performance Marketer to own international paid media, improve campaigns and drive growth. You’ll focus 80% on paid acquisition and 20% on website health and SEO, collaborating with Content, Design, Sales and Success teams to optimize messaging, landing pages, and conversion paths.

You will manage Google Ads, LinkedIn Ads and Microsoft Advertising, conduct experiments, and coordinate briefs, tracking, and reporting, while ensuring technical SEO and HubSpot

Formación

• Strong hands-on experience independently managing paid campaigns and budgets, including Google Ads and LinkedIn Ads.
• Strong analytical judgement: notice performance changes and take action.
• Understanding acquisition costs, lead quality and sales pipeline.
• Experience with GA4, conversion tracking and Google Tag Manager.
• Working knowledge of technical SEO and updating pages in WordPress.
• Ability to brief external specialists clearly and verify fixes.
• Collaborative approach to planning, delivery and knowledge sharing.
• Professional fluency in English; Dutch a plus.

Responsabilidades

• Build and improve paid campaigns across international markets with messaging and landing pages.
• Identify where to scale by cost per lead and market potential.
• Own the paid media budget and advise where to scale or stop.
• Run structured experiments across audiences, ads, pages and new channels.
• Manage campaigns from briefs to launch and reporting with stakeholders.
• Keep website healthy: monitor SEO, site performance, forms and tracking; coordinate fixes.
• Link activity to commercial outcomes using HubSpot, GA4 and ad platform data.

Conocimientos

Paid campaigns

Google Ads

LinkedIn Ads

Analytics

Conversion tracking

GA4

WordPress

HubSpot

Collaboration

Herramientas

Google Ads

LinkedIn Ads

Microsoft Advertising

GA4

Google Tag Manager

WordPress

HubSpot

Descripción del empleo

Help the right customers discover BIMcollab and turn campaign insights into sustainable growth.

At BIMcollab, we help architecture, engineering and construction teams work with greater clarity, control and confidence. Our platform connects models, documents, issues, data and workflows, enabling teams to make better decisions throughout every BIM phase. We are looking for a Performance Marketer to take ownership of our international paid media and help us grow across markets.

You will manage our Google Ads, LinkedIn Ads and Microsoft Advertising campaigns, test new paid channels and recommend where to invest. You combine practical campaign experience with the ability to explain what works, why it works and what should happen next.

Around 80% of your time will focus on paid acquisition. The remaining 20% will go towards website health and technical SEO, supported by colleagues and our external development partner.

Your responsibilities will include:

• Build and improve paid campaigns. Plan, launch and optimise campaigns across international markets, working with content and design colleagues on messaging, creative and landing pages.

• Identify where we can scale. Understand cost per lead in each country, assess lead quality and pipeline contribution, and identify which channels and markets are ready for more investment.

• Own the paid media budget. Allocate spend across campaigns and markets, bringing clear recommendations on where to scale, adjust or stop.

• Test and learn. Run structured experiments across audiences, ads, landing pages and new paid channels, and put the findings into practice.

• Manage paid campaigns from start to finish. Coordinate briefs, tracking, launch dates and reporting, keeping colleagues involved throughout.

• Keep our website healthy. Monitor technical SEO, site performance, forms and tracking. Identify when something breaks, make straightforward updates in WordPress and HubSpot, and coordinate larger fixes with our development partner.

• Connect activity to commercial outcomes. Use HubSpot, GA4 and advertising platform data to understand how campaigns contribute to sales opportunities and self-onboarding.

Your team

You’ll join a marketing team of five and report to the Head of Marketing. You’ll work with our Product & Content Marketeer and design colleagues on ads and landing pages, and with Sales and Customer Success to understand what happens to the leads you generate.

What you need to succeed

You’re comfortable running paid media independently, setting priorities and bringing recommendations with minimal direction. You enjoy working in the accounts yourself and following results beyond the first conversion.

• Strong hand-on experience independently managing paid campaigns and budgets, including Google Ads and Linkedin Ads.

• Strong analytical judgement: you notice changes in performance, investigate the causes and take action.

• An understanding of how acquisition costs, lead quality and sales pipeline fit together.

• Practical experience with GA4, conversion tracking and Google Tag Manager.

• Working knowledge of technical SEO and confidence making page updates in WordPress.

• The ability to brief external specialists clearly and verify that website fixes resolve the issue.

• A collaborative approach to planning, delivery and sharing knowledge.

• Professional fluency in English. Dutch is a plus.

Agency experience is very welcome. Experience in B2B SaaS, international campaigns, Microsoft Advertising, and HubSpot would also be valuable.

Our offer

We offer a challenging job with lots of variety and opportunities to grow. We are located in the center of Eindhoven within walking distance of Central Station. You can also count on:

• A salary of €3.684 - €6.142 gross per month, depending on knowledge and experience.

• Above-average secondary employment conditions. The generous pension scheme and employee participation ensure a great involvement of the employees.

• 27 vacation days with an opportunity to buy additional days.

• Green benefits: compensation (extra vacation days) for all personal green home investments, electrification of the vehicle fleet and a bicycle scheme.

• Yearly learning budget of €1.500 and an environment where learning and growth is encouraged.

• Contemporary extras such as vegetarian catered lunch, fresh fruit, etc.

• Hybrid work model, with 2 days a week in our nearly energy-neutral work environment at the office, located in the center of Eindhoven (walking distance from the Central Station).

• A monthly home office allowance.

• Opportunity to work fully remote for up to 4 weeks a year!

At BIMcollab/ KUBUS, we strive for an inclusive and diverse work environment where everyone is welcome, regardless of their background, gender, age, ethnicity, sexual orientation, religion, or disability. We encourage applicants with diverse perspectives and backgrounds to apply and believe in equal opportunities for all. We value the unique contributions that each employee can make and are committed to creating an inclusive workplace where everyone is respected and appreciated.

Acquisition in response to this vacancy is not appreciated.