Online Marketing & Content Specialist (24-32h / week)

Land Vehicles EMEA; Duiven; On-site; EUR 32,000 - 42,000; Part time

Benefits offered by this job

Dynamic international environment

Room for initiative and new ideas

Competitive salary and benefits

Job summary

Dometic is seeking an Online Marketing & Content Specialist (part-time 24-32h/week) to support our Mobile Cooking marketing team in Duiven. You will craft, optimize, and coordinate content across international markets, driving traffic, engagement and conversions.

The role requires sharp copywriting, geo-targeted SEO, and influencer partnerships with a hands-on, organized approach. You’ll manage content for Magento, run email campaigns, and set up marketing automation workflows in Spotler, while

Qualifications

• Bachelor's degree (HBO level) in Marketing, Communications, or a related field, with several years of relevant work experience.
• Strong affinity with social media and its business applications.
• Experience with GEO, SEO, and Google Analytics.
• Excellent command of Dutch and English, both written and spoken.
• Knowledge of additional languages such as French, German, or Spanish is a plus.
• Experience in marketing premium outdoor products is advantageous.

Responsibilities

• Building and expanding influencer marketing activities, focusing on Germany, France, and the Netherlands.
• Developing and growing social media channels with engaging content.
• Writing, optimizing, and managing SEO- and GEO-focused content for international websites.
• Creating high-converting content: blogs, landing pages, recipe pages, and product copy.
• Managing Magento CMS website content, including adding and optimizing products.
• Creating and executing email marketing campaigns.
• Setting up and optimizing marketing automation workflows in Spotler.
• Identifying opportunities and recommending ideas to increase traffic and conversion based on data.
• Coordinating marketing activities, reviewing product manuals and packaging content.
• Ensuring consistency, quality, and tone of voice across channels.

Skills

Copywriting

Social media marketing

GEO/SEO

Google Analytics

Dutch-English bilingual

Other languages (French/German/Spanish

Outdoor products marketing

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Magento CMS

Spotler / email marketing automation

Job description

Dometic is a global leader in outdoor living solutions, providing essential gear for an adventurous lifestyle. We are on an exciting growth and transformation journey – now looking for a Online Marketing & Content Specialist in part-time (24-32h / week) to support our marketing team within the Mobile Cooking business unit.

About the position

Dometic Mobile Cooking is looking for an experienced and independent marketing professional to join our marketing team in Duiven and help us grow our portfolio of portable barbecues and cooking appliances.

With your experience, you know exactly how to successfully position our premium barbecues in the market. Are you a strong writer with a keen eye for detail and a results-driven mindset? Do you know how to reach and engage the right audiences through compelling content, smart GEO/SEO strategies, and impactful influencer partnerships? Do you enjoy working in an international environment where no two days are the same?

Then we’d love to hear from you!

As an Online Marketing & Content Specialist, you will be responsible for creating, optimizing, and coordinating content that drives traffic, engagement, and conversion. You are highly organized, proactive, and able to manage multiple international projects simultaneously.

You can effortlessly transform technical and informational content into engaging marketing copy that resonates with consumers and supports business goals.

Your Main Responsibilities

• Building and expanding our influencer marketing activities, with a focus on Germany, France, and the Netherlands
• Developing and growing our social media channels with relevant and engaging content
• Writing, optimizing, and managing SEO- and GEO-focused content for our international websites
• Creating high-converting content, including blogs, landing pages, recipe pages, and product copy
• Managing website content within Magento CMS, including adding and optimizing new products
• Creating and executing email marketing campaigns
• Setting up and optimizing marketing automation workflows in Spotler
• Identifying opportunities and proactively recommending ideas to increase traffic and conversion based on data analysis and insights
• Coordinating a variety of marketing activities, including reviewing product manuals and packaging content
• Ensuring consistency, quality, and tone of voice across all channels and touchpoints

What do we offer?

You will join a well-known outdoor brand within an informal and collaborative team environment. The marketing department consists of a Graphic Marketer, a Trade Marketer, and a Marketplace Specialist. You will report directly to the Marketing & E-Commerce Manager.

Our office offers a spacious, open-plan workspace and is conveniently located alongside the A12 motorway in Duiven, making it easily accessible by car.

In addition, we offer:

• A dynamic and international working environment
• Plenty of room for initiative, ownership, and new ideas
• The opportunity to work for a strong outdoor brand within a publicly listed company
• A competitive salary and attractive secondary benefits package
• An informal culture with short communication lines and a collaborative atmosphere

Ready to help shape the future of outdoor cooking? Join Dometic Mobile Cooking and make an impact with your creativity, content expertise, and digital marketing skills.

Dometic is passionate about building together an inclusive and equitable working environment, that respects individual strengths, views, and experiences. We believe that diversity enables us to thrive across our differences. Be yourself and join us!

A suitable background would be the following in terms of qualifications and experience:

• Bachelor's degree (HBO level) in Marketing, Communications, or a related field, combined with several years of relevant work experience
• Strong affinity with social media and its business applications
• Experience with GEO, SEO, and Google Analytics
• Excellent command of both Dutch and English, written and spoken
• Knowledge of additional languages such as French, German, and/or Spanish is a plus
• Experience in marketing premium outdoor products is considered a strong advantage

To be successful in this role, we believe that you possess the following skills, competencies & characteristics:

• A proactive mindset, strong attention to detail, and the ability to recognize opportunities
• A passion for writing and excellent copywriting skills

Dometic's Core Values

To thrive and succeed in this role, you understand the importance of our core values – Together We build our future, We play to win, We embrace change and We walk the talk; these values reflect the heart and soul of Dometic and they define what it takes to work here and how we do things.

Dometic operates with a 4+1 policy, 4 days per week in the office and the possibility to work 1 day per week remotely. We see the social aspect of being in the office, meeting colleagues, having short coffee break interactions or a quick face to face meeting as key to success as we become more productive and fast paced in terms of problem solving, learning, cross functional collaboration and not the least in a way to have fun at work!