Media Director

Loreal; Hoofddorp; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Lease car or cash for car allowance

Discount on L’Oréal products

Sporting company activities

Job summary

L’Oréal Benelux is seeking a Media Director to lead the CDMO media function, directing a team of 3 and aligning media investments with brand objectives across the Benelux region. You will partner with senior stakeholders to drive innovative, compliant media operations and to elevate the team’s impact.

You will oversee governance, finance, and global integration, while nurturing talent and shaping cross-functional collaboration.

Qualifications

• Have at least 10 years of fulltime work experience.
• Strong track record in media (strategy) and brand building.
• Ability to translate business objectives into media objectives and communicate them clearly.
• Strong process optimization skills and ability to enforce processes.
• Strong stakeholder and communications skills.
• Positive mindset with creative problem-solving abilities.
• Preferably FMCG/retail/beauty experience.
• Fluent in English and French or Dutch.
• Experience in managing and developing people (coaching/upskilling).

Responsibilities

• Direct the overarching strategic media vision and investment allocation across divisions and brands.
• Partner with Division General Managers, Marketing Directors and media leads to align media with business goals.
• Lead and optimize relationships with our media agency and negotiate Joint Business Partnerships with key tech/digital giants.
• Ensure governance, budget control and alignment with global group rules and local execution.

Skills

Media strategy

Brand building

Stakeholder management

People leadership

Analytical thinking

Education

Master’s degree

Job description

Media Director L’Oréal Benelux

About L’Oréal

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.

The CDMO team is the corporate team of experts responsible for optimizing the consumer journey and maximizing the ROI of our business drivers for all our brands in the Benelux. The team hosts experts in the field of Media, Advocacy, CRM/DDX, Geo, Consumer Engagement (websites, services, PIM/DAM), E-commerce, Digital innovation and Consumer & Market Intelligence.

What are you going to do?

As Media Director you will be part of the Leadership Team of the CDMO (multi divisional marketing & digital) team and manage directly a team of 3 media specialists and indirectly the media teams of our 4 divisions. You make sure, together with the media and brand teams, to invest our media to drive the brand objectives and keep on top of the innovations in the market. Y ou act as the strategic driver and governance lead for all media investments and partnerships across the BNL (Belgium, Netherlands, Luxembourg) cluster. You bridge global group strategy with local brand execution, ensuring high-impact, innovative, and compliant media operations.

Key responsibilities:

1. Strategic Leadership & stakeholder management

• Direct the overarching strategic media vision and investment allocation across all divisions and brands
• Partner with Division General Managers, Marketing Directors, and division media leads to align media choices with business goals.
• Elevate the profile and impact of the media team internally through consistent stakeholder management and regular communication updates

2. Agency & partner management

• Lead, evaluate, and optimize the operational and strategic relationship with our BNL media agency
• Negotiate and manage Joint Business Partnerships (JBPs) with key tech and digital giants (Meta, Google, TikTok) and emerging retail media networks.
• Build key BNL media publishing relationships and finalize annual media partnerships (Talpa, AdAlliance, DPG etc)

3. Governance, finance & global integration

• Ensure strict adherence to global group rules, including naming conventions, golden rules, and division-specific rules of engagement.
• Oversee media finance management and budget control.
• Actively connect with global and European media teams, representing BNL within the broader international media community.

4. Innovation, culture & team development

• Drive forward-thinking media initiatives and experimentation with key partners with our local Test & Learn program.
• Build magic in the campaigns to drive brand equity.
• Develop and animate the internal BNL "media and brand" community to foster knowledge-sharing and best practices.
• Directly lead a core team of 3 FTEs while providing indirect leadership and guidance to media leads across all divisions.

What are we looking for in you?

To maintain our leading position in the beauty market, we’re looking for ambitious people who have strong convictions and inspiring ideas. You are analytically strong but pragmatic when the situation requires. As a person you are determined to make a great impact by taking initiatives and sharing your ideas. It is important to feel comfortable to collaborate with different stakeholders and that you know how to convince them if necessary. Furthermore, you are open minded and supportive towards new initiatives.

You:

• Have at least 10 years of fulltime work experience
• Have a strong track record in media (strategy) and brand building
• Have the ability to translate business objectives into media objectives, and are able to voice this in an easy-to-understand way
• Possess strong process optimization skills and is not afraid to make sure the processes are respected by pushing back where necessary
• Strong stakeholder- and communications skills
• Positive mindset with creative problem-solving skills
• Preferably with experience or interest in FMCG, retail and/or beauty business
• Obtained a master’s degree, preferably in a relevant field
• Fluent in English and either French or Dutch in speaking and writing
• Have experience in managing and developing people, preferably developed through 1:1 coaching and upskilling programs

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues;
• A healthy career perspective with good development and career opportunities;
• A competitive salary which is adjusted on an annual basis in case of good performance;
• Good secondary employment conditions, such as a holiday allowance, 13th month, profit sharing, bonus, discount on medical expenses and a favorable pension scheme;
• A lease car or cash for car allowance;
• Discount on L'Oréal products;
• Nice extras such as various sporting company activities.

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.

Diversity

L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant

(Jean-Paul Agon, former CEO of L’Oréal)