Media Analyst

HUNKEMOLLER; Hilversum; Hybrid; EUR 45.000 - 80.000; Full time

Job summary

An established industry player is seeking a skilled media analyst to manage complex quantitative and qualitative projects. This role involves analyzing mainstream and social media data to provide actionable insights and optimize campaign performance. You will develop KPI frameworks, monitor campaign performance, and build automated reports to track progress. With a hybrid work model and a focus on professional development, this position offers a dynamic and collaborative environment where your analytical expertise will drive impactful decisions. If you're passionate about data and thrive in a fast-paced setting, this opportunity is perfect for you.

Benefits

25 Days of Annual Leave

Hybrid Work Model

Work From Abroad

International Work Environment

Partial Travel Allowance

Hunkemöller Academy

Employee Discounts

Qualifications

• Strong analytic and technical skills required for media analysis.
• Experience with business intelligence software and SQL is essential.

Responsibilities

• Manage media analysis projects to provide insights on performance.
• Analyze data sets to uncover trends for campaign optimization.

Skills

Analytic Skills

Technical Troubleshooting

Problem-Solving Skills

SQL

Excel Data Manipulation

Project Management

Communication Skills

Fluency in English

Tools

PowerBI

Spotfire

Tableau

SAP

Google Analytics

Job description

Main Responsibilities

• Manage complex quantitative and qualitative media analysis projects to provide the teams with high level insights and reporting on their (full-funnel) media performance. Both on- and offline.
• Analyse and interpret mainstream, social media and market research data sets to provide meaningful insights and trends.
• Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting.
• Monitor day-to-day campaign performance and maintain in-depth understanding of our overall business and marketing objectives.
• Analyze large data sets to uncover trends and areas for campaign optimization.
• Sets up measurement frameworks to measure and prove incremental value created from marketing activities (attributed).
• Build automated reports to track campaign (full funnel) performance and reflect on the progress towards objectives.
• Take part in our Media Mix Modeling projects.

Requirements

• Exhibit strong analytic, technical, trouble-shooting, and problem-solving skills.
• Experience with business intelligence software like PowerBI, Spotfire, Tableau or similar tools.
• Ability to get the right data out of SAP, DSPs, Google analytics, social platforms or other 3rd party media vendors.
• Strong SQL skills.
• Technical and data manipulation experience with Excel.
• Ability to work in a team-oriented, fast-paced environment managing multiple priorities.
• Project management and organizational skills
• Ability to communicate results of complex analytic findings to both technical and non-technical audiences.
• Fluent in English, both written and spoken.

It is a bonus if you have:

• Experience in using Python.
• Familiar with databases/data warehouses/data lakes and API's.
• Knowledge of machine learning techniques.

Benefits:

• 25 Days of Annual Leave: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.
• Hybrid Work Model: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.
• Work From Abroad: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.
• International Work Environment: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.
• Partial Travel Allowance: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.
• Hunkemöller Academy: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.
• Employee Discounts: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price.

Apply now with your CV or LinkedIn!

We are not looking to work with recruitment agencies! Any unsolicited sharing of profiles will be considered a NO FEE applicant!