Marketing Manager (maternity cover)

Slashhash; Amsterdam; Hybrid; EUR 65,000 - 95,000; Full time

Job summary

Foxelli Group is seeking a Marketing Manager for a 6-month maternity cover in Amsterdam, Netherlands. The role spans from strategy to execution with a strong focus on AI-enabled tools and data-driven growth for DTC e-commerce.

You will drive full-stack marketing initiatives, collaborate across teams, and optimize funnels through CRO, A/B testing, and compelling copy. This position emphasizes cross-functional teamwork and hands-on experimentation.

Qualifications

• Experience in e-commerce marketing and performance marketing.
• Ability to build and run full-stack marketing strategies.
• Strong data-driven decision making and testing mindset.

Responsibilities

• Build and run marketing strategies that support real business goals.
• Dig into customer research and market trends to find new growth opportunities.
• Analyze what’s working and turn data into smart next steps.
• Come up with fresh ideas to scale funnels and campaigns.
• Manage marketing projects from idea to launch to improvement.
• Write copy for ads, landing pages, and funnels.
• Review design work and give feedback for on-brand conversion.
• Guide creation and optimization of ad creatives with design team.
• QA landing pages for UX, flow, and functionality.
• Run A/B tests to improve conversion rates.
• Work closely with developers to roll out website updates.
• Be the bridge between marketing, design, and development.
• Create clear briefs for cross-functional teams.
• Track project progress and keep stakeholders informed.
• Collect and analyze customer feedback and data.
• Identify pain points and opportunities for improvement.
• Use insights to scale sales and improve acquisition.
• Use AI tools to speed up tasks and test ideas faster.
• Spot areas where AI can help move quicker or build smarter.

Skills

Marketing Strategy

Customer Research

Data Analysis

Copywriting

CRO

Website Optimization

A/B Testing

Project Management

Cross-functional Collaboration

AI Tools

GPT

Image Generators

Video Generators

Automation Platforms

Performance Marketing

Curiosity

Ownership

Creativity

Communication

Organization

Time Management

Tools

Marketing Automation Tools

Heatmaps

Ad Managers

Analytics Tools

Job description

Foxelli Group seeks a Marketing Manager for a 6-month maternity cover contract in DTC e-commerce. The role involves full-stack marketing, from strategy to execution, with a focus on AI tools and cross-functional collaboration. Requires experience in e-commerce marketing and performance marketing.

Technical (Must-have)

• Marketing Strategy
• Customer Research
• Data Analysis
• Copywriting
• CRO
• Website Optimization
• A/B Testing
• Project Management
• Cross-functional Collaboration
• AI Tools
• GPT
• Image Generators
• Video Generators
• Automation Platforms
• Performance Marketing

Soft Skills

• Curiosity
• Ownership
• Creativity
• Communication
• Organization
• Time Management

Technical (Nice-to-have)

• Marketing Automation Tools
• Heatmaps
• Ad Managers
• Analytics Tools

Key Responsibilities

• Build and run marketing strategies that support real business goals.
• Dig into customer research and market trends to find new growth opportunities.
• Analyze what’s working and turn data into smart next steps.
• Come up with fresh ideas to scale funnels and campaigns.
• Manage marketing projects from idea to launch to improvement.
• Write copy for ads, landing pages, and funnels.
• Review design work and give feedback for on-brand conversion.
• Guide creation and optimization of ad creatives with design team.
• QA landing pages for UX, flow, and functionality.
• Run A/B tests to improve conversion rates.
• Work closely with developers to roll out website updates.
• Be the bridge between marketing, design, and development.
• Create clear briefs for cross-functional teams.
• Track project progress and keep stakeholders informed.
• Collect and analyze customer feedback and data.
• Identify pain points and opportunities for improvement.
• Use insights to scale sales and improve acquisition.
• Use AI tools to speed up tasks and test ideas faster.
• Spot areas where AI can help move quicker or build smarter.

Marketing Strategy, Customer Research, Data Analysis, Copywriting, CRO, Website Optimization, A/B Testing, Project Management, Cross-functional Collaboration, AI Tools, GPT, Image Generators, Video Generators, Automation Platforms, Performance Marketing