Marketing manager in event-tech

Weeztix; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Free lunch

Team drinks

Festival access

Weekly personal training

Electric lease bike

25 vacation days

Pension plan or extra salary

Annual remote work day

Job summary

Weeztix is seeking a seasoned B2B marketer to lead the Netherlands marketing strategy from our Amsterdam office. You will balance brand storytelling with performance marketing, driving campaigns, content, and event participation to grow Weeztix’s footprint in the Dutch market.

You will work cross-functionally with Sales and product teams, own KPIs and budgets, and help position Weeztix as the leading event-tech provider in the Netherlands. A passion for events and the Dutch market is essential.

Qualifications

• Around 5 to 7 years of experience in B2B marketing, preferably in SaaS, tech, event tech or the events industry.
• Experience with both brand marketing and digital/performance marketing.
• Ability to translate value propositions into resonant Dutch market stories.
• Experience with digital campaigns, SEO/SEA, paid social, analytics and conversion optimization.
• Understanding of marketing funnels and connecting activities to leads, pipeline and commercial results.
• Familiarity with ABM is a plus.

Responsibilities

• Develop and manage the marketing strategy for Weeztix in the Netherlands.
• Translate business objectives into campaigns, priorities and measurable results.
• Build a strong and recognizable Weeztix brand in the Dutch market.
• Develop and coordinate digital marketing campaigns (paid and organic).
• Collaborate with Sales on lead generation, pipeline building and ABM.
• Create content such as customer stories, newsletters, social posts, webinars and PR.
• Analyze marketing performance, ROI and funnel data, turning insights into action.
• Organize Weeztix's presence at events like ADE, Festivak and Future of Festivals.

Job description

Good marketing is not just about clicks. It is about building a brand people recognize, telling stories that stay with them, and turning attention into measurable growth. Weeztix is much more than ticketing. Today, we help event organizers with ticketing, access control, cashless solutions, CRM and much more. Our products and ambitions have grown enormously, but there is still a major opportunity to ensure the Dutch market really knows everything Weeztix has to offer.

• You develop and manage the marketing strategy for Weeztix in the Netherlands.
• You translate business objectives into campaigns, priorities and measurable results.
• You build a strong and recognizable Weeztix brand in the Dutch market.
• You develop and coordinate digital marketing campaigns (paid and organic).
• You work with Sales on lead generation, pipeline building and Account-Based Marketing (ABM).
• You create content such as customer stories, newsletters, social posts, webinars and PR.
• You analyze marketing performance, ROI and funnel data and turn insights into action.
• You organize and coordinate Weeztix's presence at events such as ADE, Festivak and Future of Festivals.
• You are a broad-based B2B marketer who feels equally at home in branding and performance marketing. In the morning, you can think about Weeztix's positioning in the Netherlands and in the afternoon dive into campaign data, conversion rates and pipeline.
• You don't need a large team or agency to get things done. You enjoy taking ownership, building something and turning ideas into action.
• Around 5 to 7 years of experience in B2B marketing, preferably in SaaS, tech, event tech or the events industry.
• Experience with both brand marketing and digital/performance marketing.
• You understand positioning and know how to translate a value proposition into a story that resonates in the market.
• You have experience with digital campaigns, SEO/SEA, paid social, analytics and conversion optimization.
• You understand marketing funnels and know how to connect marketing activities to leads, pipeline and commercial results.
• You have experience with or a strong affinity for Account-Based Marketing (ABM).
• You enjoy working with KPIs, budgets, dashboards and ROI.
• You are a strong writer and communicator who can present complex topics clearly and engagingly.
• You are hands-on and entrepreneurial: you develop the strategy and enjoy carrying it out yourself.
• You know the Dutch market and preferably have an affinity for the event, festival or entertainment industry.
• You speak and write Dutch and English fluently.
• A full-time position at our brand-new office in Amsterdam.
• A lot of freedom and room for your own ideas and initiatives.
• The chance to make a major impact on Weeztix's growth in the Netherlands.
• Free lunch every day, team drinks and access to the best festivals and events.
• Weekly personal training at the office and the option of an electric lease bike.
• 25 vacation days, a good pension plan (or additional salary) and the option to work fully remotely once a year.