Marketing manager for technical companies

Barney Media; Amsterdam; In loco; EUR 50.000 - 67.000; Tempo pieno

Vantaggi offerti da questo lavoro

Base salary 4,500–6,000 EUR gross (мес

Полугодовой бонус по результатам роста

25 дней отпуска

Хороший пенсионный план

MacBook

Офис в Амстердаме, гибрид/офис

Обед в офисе

Работа из дома по средам

Бюджет на обучение и рост, включая AI

Годовая командная поездка

Возможность car-share

Descrizione del lavoro

Barney Media в Амстердаме ищет Marketing Manager B2B & AI, ответственного за маркетинг и продажную воронку для портфеля около 10 технических клиентов.

Вы разрабатываете стратегию, переводите её в тактику по кампаниям, каналам и контенту, управляете командой и специалистами по маркетингу, включая лидогенерацию и AI-сигналы.

Competenze

• Опыт не менее 5 лет в B2B-маркетинге(консалтинг/агентство приветствуется).
• Глубокие знания B2B-маркетинга: позиционирование, кампании, лиды, ABM, CRM.
• Умение разрабатывать стратегические и тактические планы маркетинга.
• Опыт ведения переговоров на уровне менеджера/директора в технических/промышленных SME.
• Результаты в росте существующих клиентов и аналитический подход к AI.

Mansioni

• Будете единственным контактным лицом для ~10 технических клиентов.
• Разработка маркетинговой стратегии и годового плана для каждого клиента.
• Перевод стратегии в тактику: кампании, каналы, контент и бюджеты.
• Практическая работа по рекламе (LinkedIn, Google), лидогенерация и SEO/GEO.
• Координация и управление выделенным performance-маркетологом и специалистами команды.
• Стратегические беседы с директорами компаний и менеджерами по маркетингу/продажам.
• Ежемесячная отчетность и планирование следующих шагов.
• Идентификация возможностей роста и коммерческое развитие портфеля.

Conoscenze

B2B-маркетинг

Стратегическое планирование

Kаналы рекламы и лидогенерация

Управление клиентскими отношениями

AI-интересы

Нидерландский язык (родной)

Английский (разговорный)

Понимание отраслей: технология/произв.

Готовность 4 дня/неделю

Formazione

HBO/WO образование

Strumenti

Pipedrive

CRM-системы

AI-приложения в маркетинге

Descrizione del lavoro

Описание

At Barney Media, we are the B2B Marketing, Sales and AI Partner for technical companies. Through our two complementary disciplines, Barney Media (B2B marketing & sales) and Barney AI (AI implementation & process automation), we help technical companies grow sustainably. As Marketing Manager B2B & AI, you are strategically responsible for the marketing and sales pipeline of your own portfolio of approximately 10 technical clients.

Задачи

• Be the primary point of contact for approximately 10 technical clients
• Create a marketing strategy and annual plan for each client, based on Barney Pipeline Marketing and Account Based Marketing
• Translate strategy into tactics: which campaigns, channels, content and budgets are right for the objectives
• Do hands-on work on advertising strategy (LinkedIn Ads, Google Ads), lead generation, website assessment, SEO/GEO, ABM and CRM configuration, and assess the AI signal stack: what is a buying signal and what is noise
• Brief and manage the dedicated performance marketer and the specialists on the team
• Hold strategic discussions with directors at smaller manufacturing companies and with Marketing Managers and Sales Managers at larger companies
• Present monthly reports and set follow-up actions
• Identify opportunities to expand and develop them commercially
• Be a sounding board for clients in their strategic development towards AI

Требования

• At least 5 years of experience in B2B marketing, preferably in a consulting or agency environment
• In-depth knowledge of the entire B2B marketing landscape: positioning, campaigns, content, lead generation, paid media, SEO/GEO, websites, ABM and CRM
• Strong at developing strategic and tactical marketing plans
• Proven execution experience: setting up campaigns, managing channels, optimizing results, and leading without doing everything yourself
• Experience having discussions at manager and director level at technical or industrial SMEs
• Strong in client retention, long-term relationships and commercial partnerships
• Demonstrable results in growing existing clients
• Commercial and analytical acumen, and curiosity about AI: you already work with ChatGPT or Claude, or want to develop quickly in this area
• Completed HBO or WO education (or equivalent)
• Dutch at native-speaker level, English at conversational level
• Affinity with technology or the manufacturing industry
• At least 32 hours per week (full-time or 4 days)
• Будет плюсом: Experience with Pipedrive or comparable CRM systems; Experience with AI applications in marketing or sales; Previous responsibility for your own client portfolio; Education or certification in marketing, commerce, consulting or strategy

Условия

• Your own client portfolio with a direct impact on results, and a career path to unit leader with your own P&L
• An enthusiastic, close-knit team!
• Market-rate base salary (full-time indication is 4,500–6,000 gross)
• Semi-annual performance bonus based on growth and retention of your client portfolio, plus a retention bonus after 2 and 4 years of employment
• 25 vacation days
• Good pension plan
• Personal growth plan with monthly one-to-one coaching with Mark Apple
• MacBook Large, bright office in Amsterdam (and a flex office in Den Bosch)
• Lunch at the office every day
• Work from home on Wednesdays
• Training budget and growth opportunities, including AI
• 10% of your time for learning, innovating and experimenting with new tools
• Annual team trip and monthly outings
• Company car share
• A culture of hard work, freedom and fun