Marketing Head of Trade, VM & Communications

ASICS EMEA; Hoofddorp; Hybrid; EUR 60.000 - 80.000; Full time

Job summary

A leading sportswear company in Hoofddorp seeks an experienced Trade Marketing Lead. This role focuses on driving brand consistency across EMEA, managing trade marketing initiatives, and collaborating with key stakeholders to enhance brand experiences. The ideal candidate has 8-9 years of marketing experience and proven leadership capabilities.

Benefits

Gym and sports membership discount

50% discount on ASICS gear

Unlimited access to the Calm app

Complimentary Runkeeper Go subscription

Comprehensive wellness programme

Professional support and meditation classes

Working abroad for four weeks annually

Hybrid working model

Qualifications

• 8-9 years of marketing experience in brand, trade, or retail marketing roles.
• Proven leadership experience managing regional teams and cross-functional projects.
• Strong creative background in visual merchandising and communications.
• Project management and cross-functional alignment experience.
• Track record of delivering retail excellence and localized brand campaigns.
• Confident communicator with experience managing internal and external stakeholders.
• Strategic mindset with the ability to translate vision into action.
• Fluent in English; additional European languages a plus.

Responsibilities

• Lead all ASICS Trade Marketing initiatives across EMEA & categories.
• Implement the activation strategy for DTC channel.
• Own VM strategy across EMEA retail and wholesale footprint.
• Drive brand consistency across all touchpoints.
• Manage PR strategy and collaborate with Category Experts.
• Build and execute brand training for partners.
• Enable the GTM planning and execution process.
• Manage regional content adaptation.

Skills

Marketing experience

Leadership experience

Creative background

Project management

Cross-functional alignment

Communication skills

Strategic mindset

Fluency in English

Job description

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by inspiring and elevate ASICS across EMEA by delivering powerful, consistent brand experiences that drive traffic, engagement, and growth across all channels.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Lead, champion and evolve all ASICS Trade Marketing initiatives across EMEA & categories.
• In close partnership with DTC stakeholders, lead and implement the overall activation strategy for DTC channel (FP & FO) with the key focus of driving quality traffic to stores.
• Own VM strategy across EMEA retail and wholesale footprint.
• Drive brand consistency and exceptional brand execution across all touchpoints.
• Lead internal and external communications strategy for EMEA.
• Manage PR strategy and work closely with Category Experts and Agencies.
• Build and execute brand and product training for retail and online partners.
• Enable the GTM planning and execution process across EMEA.
• Manage regional content adaptation and market localization.

As the leader of your team, you’ll:

• Shape the strategic direction of the company and contribute to its long-term success.
• Collaborate with executive leadership to drive positive change.
• Continuously develop your leadership skills through managing teams and navigating complex challenges.
• Provide mentorship to junior staff, fostering a culture of (leadership) and personal development.
• Build a strong professional network.
• Aid diversity and inclusion in the hiring processes for a more inclusive workplace.

You have the following skills:

• 8-9 years of marketing experience in brand, trade, or retail marketing roles.
• Proven leadership experience managing regional teams and cross-functional projects.
• Strong creative background in visual merchandising and communications. Previous experience in GTM process is preferred.
• Project management and cross-functional alignment experience.
• Track record of delivering retail excellence and localized brand campaigns.
• Confident communicator with experience managing internal and external stakeholders.
• Strategic mindset with the ability to translate vision into action.
• Fluent in English; additional European languages a plus.
• Passionate about consumer behaviour, culture, and brand storytelling.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals, we can inspire more people to move for body and for mind.

Your team’s wellbeing is our top priority. That’s why we’ll provide these resources to you and your team to achieve and maintain a sound mind in a sound body:

• Access to office the gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.