Marketing & E-commerce Growth Manager

Babassu; Leiden; Remote; EUR 42,000 - 64,000; Part time

Benefits offered by this job

Staff discount

Room for own ideas and initiative

Job summary

Babassu is seeking a Marketing & E-commerce Growth Manager to bridge marketing, ecommerce, retail and buying, turning ideas into concrete initiatives. You will own strategy, campaigns and projects from concept to delivery, working closely with clubs, launches and seasonal beauty projects.

You will drive the webshop growth, with a focus on SEO, SEA, conversion and the online journey, while coordinating influencer and PR collaborations and partnerships.

Qualifications

• Several years of relevant marketing experience.
• Experience in e-commerce and project management.
• Degree level education; ability to work independently, strategically and hands-on.
• Strong sense for brands, presentation and commerce.
• Understanding of how online marketing channels work together (email, SEO, SEA).
• Strong communication and cross-disciplinary collaboration.

Responsibilities

• Develop marketing strategy and annual planning and marketing calendar.
• Initiate and coordinate campaigns and marketing projects from idea to delivery.
• Develop activations around brands, product launches, events and promotions.
• Develop Club Babassu, email marketing and marketing automation further.
• Grow and improve the webshop with focus on SEO, SEA, conversion and customer journey.
• Coordinate influencer and PR collaborations, events and partnerships.
• Translate campaigns to boutiques and online channels.
• Develop and coordinate Babassu projects (Summer/ Winter Bags, Sample Sets).
• Keep track of deadlines, budgets and priorities and ensure team alignment.
• Spot commercial opportunities and turn them into concrete actions.

Skills

Marketing experience

E-commerce experience

Project management

Independent working

Strategic thinking

Education

Degree level

Tools

Email marketing

SEO tools

Analytics tools

Job description

Are you an experienced marketer who likes to pair strategy with getting things done? Do beautiful brands, clever campaigns and e-commerce give you energy? Then this could well be your next step.

At Babassu we are looking for a Marketing & E-commerce Growth Manager who spots opportunities and knows how to realise them. You are the link between marketing, e-commerce, retail and buying, making sure campaigns, launches and projects are not only well thought out but well delivered.

In short: you turn ideas into something concrete that delivers.

What will you be doing?

No two days are the same. One day you are working on the marketing calendar or a new online campaign, the next on a product launch, Club Babassu or one of our special beauty projects.

Among other things, you will be working on:

• Developing and safeguarding our marketing strategy, annual planning and marketing calendar
• Initiating and coordinating campaigns and marketing projects, from first idea to delivery
• Developing commercial activations around brands, product launches, events and promotions
• Developing Club Babassu, email marketing and marketing automation further
• Growing and improving our webshop, with an eye on SEO, SEA, conversion and the online customer journey
• Coordinating influencer and PR collaborations, events and partnerships
• Translating campaigns to both our boutiques and our online channels
• Developing and coordinating special Babassu projects such as our Summer Bag, Winter Bag and Sample Sets
• Keeping an eye on deadlines, budgets and priorities, and making sure everyone involved knows what needs to happen
• Spotting commercial opportunities and turning them into concrete action

Who are we looking for?

You are an independent, energetic and well-organised marketer who moves easily between the bigger picture and the day to day. You enjoy a lively pace, can run several projects at once and like building something lovely together with others.

On top of that:

• You have several years of relevant marketing experience, ideally in beauty or lifestyle
• You have experience of e-commerce and project management
• You work at degree level and can operate independently, both strategically and hands-on.
• You have a feeling for brands, presentation and commerce
• You understand how online marketing channels work together and know your way around email marketing, SEO, SEA and conversion
• You communicate easily and enjoy working with different people and disciplines
• You are curious about what is happening in beauty, retail, e-commerce and online marketing

Who are we?

Babassu is beauty, but just a little different.

We combine luxurious beauty treatments with a carefully chosen range of distinctive skincare, make-up, fragrance and lifestyle brands. You will find Babassu in Amsterdam, The Hague, Leiden, Wassenaar and online.

Our salons are about improving the skin, expertise and relaxation. Our boutiques are about exploring, advising and inspiring. Our sister company Babassu Brands is also the Benelux distributor for a portfolio of distinctive high-end beauty brands.

We are ambitious and very much on the move. We love beautiful brands, new ideas, short lines of communication and people who take the initiative. We work hard, but we care just as much that there is room for enthusiasm, enjoyment and creativity.

What do we offer?

• A varied role from 32 hours a week
• A great deal of freedom and room for your own ideas and initiative
• A key role within a growing and enterprising beauty company
• Plenty of variety across strategy, e-commerce, campaigns, retail, events and special projects
• The chance to genuinely shape how Babassu develops
• An enthusiastic, committed team that works hard and laughs a lot
• Room to develop yourself professionally
• Working every day with distinctive, exclusive beauty and lifestyle brands
• A generous staff discount on our brands and products
• A salary in line with the market and with your experience

Is this your next step?

Are you looking for a marketing role where you can pair strategy with delivery and visibly contribute to the growth of a distinctive beauty company?

And does building Babassu further alongside us appeal to you?

Then we would very much like to meet you.