Marketing Director - Europe

Fieldpiece Instruments; Amsterdam; Hybrid; EUR 80.000 - 120.000; Full time

Job summary

A leading HVACR tool manufacturer is seeking a Marketing Director to scale marketing across Europe from key locations including Amsterdam. The role involves leading demand generation, building digital marketing programs, and overseeing a high-performing team. Candidates should have over 10 years of B2B marketing experience in relevant sectors and a strong analytical mindset. This opportunity offers a chance to shape a brand's presence in Europe and involves up to 20% travel across the EMEA region.

Benefits

Collaborative culture

Career development opportunities

Qualifications

• 10+ years of progressive marketing experience in industrial products or HVACR.
• Experience in B2B marketing through distributors.
• Strong digital expertise including email automation and social media.

Responsibilities

• Develop and lead go-to-market strategies for EMEA.
• Drive brand awareness and lead conversion across markets.
• Manage regional PR, events, and trade show strategy.

Skills

B2B marketing

Demand generation

Digital marketing

Team leadership

Market research

Education

Bachelor's degree

Master's degree

Tools

Google Ads

CRM systems

SEO tools

Job description

Overview

Ready to build something big in Europe? Fieldpiece is looking for a hands-on, strategic Marketing Director to lead and scale our marketing across the European region. You’ll drive demand generation, brand awareness, and go-to-market execution while playing a defining role in our ambitious growth journey. If you’re a data-driven B2B marketer who thrives on leading teams, launching products, and growing market share through distributors, this is your next big move. You can live in the Doetinchem, Amsterdam, Dusseldorf, Cologne or Frankfurt areas with expected travel up to 20% in Europe.

Founded in California in 1990, Fieldpiece Instruments is a family-owned company and industry leader in innovative tools and test instruments for HVACR professionals. We’re honored to be one of the Best Companies to Work for in Southern California (2023, 2024, 2025) – and want to bring our collaborative, supportive culture and Hire-to-Retire philosophy to Europe. We’re on a mission to elevate HVACR service worldwide by bringing deep technical expertise to create innovative products that make the technician’s job easier, faster, and better – every day.

What You’ll Do

• Develop and lead go-to-market strategies that align with sales, product, and customer experience goals.
• Drive brand awareness, demand generation, and lead conversion across multiple EMEA markets.
• Build integrated digital marketing programs (SEO, paid media, email, social, content).
• Conduct market research and Voice of Customer (VOC) to inform decisions and identify new opportunities.
• Manage regional PR, events, and trade show strategy.
• Lead and develop a high-performing team (currently three people), fostering collaboration and accountability.
• Partner with distributors and key partners to strengthen relationships and increase pull-through.
• Define KPIs, analyze data, and continuously optimize performance.

What You Bring

• Bachelor’s degree required, master’s preferred.
• 10+ years of progressive marketing experience in industrial products, tools, electrical, HVACR, or related technical sectors.
• Proven track record in B2B marketing through distributors—from strategy to hands-on execution.
• Deep understanding of European markets and cultural nuances.
• Experience leading marketing transformation or scaling functions during high-growth phases.
• Strong digital expertise: demand generation, CRM, email automation, SEO, Google Ads, social media.
• Analytical mindset: use data and KPIs to measure, refine, and prove marketing ROI.
• Excellent leadership, communication, and project management skills.
• Ability to travel up to 20% across Europe.

Why Join Fieldpiece?

This is more than a marketing job—it’s a career-defining opportunity to build something lasting.

You’ll shape how a trusted American brand connects with professionals across Europe, backed by a supportive, innovative culture that values initiative and integrity. Join us and help power the future of HVACR service worldwide.