Marketing data analyst a.i.

Ausnutria Netherlands; Zwolle; Hybrid; EUR 38,000 - 48,000; Part time

Job summary

Ausnutria Netherlands is seeking a Marketing Data Specialist to support data-driven marketing across international markets. This temporary maternity-leave cover combines data analysis, project coordination, and hands-on execution to improve customer insights, optimize campaigns, and shape marketing decisions from Zwolle, NL.

The role requires a Bachelor's in Marketing/Business/Data Science, 3+ years in a similar data-focused marketing role, and expertise with Google Analytics, Tag Manager,

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or related field.
• 3+ years' experience in a similar data‑focused marketing role.
• Proficiency in Google Analytics, Google Tag Manager, and data/reporting tools; experience with a CDP (BlueConic) and marketing automation platforms (Klaviyo) is a plus.
• Strong analytical skills and the ability to translate data into insights.
• Excellent communication skills for technical and non‑technical audiences.
• Available from November until May.
• Available for approximately 32 hours per week. Working hours can be discussed and may vary depending on experience and availability.
• Working at a socially engaged and environmentally conscious organization.
• A hybrid working environment, requiring two days per week on‑site (Mondays and Thursdays are mandatory).
• A laptop and phone for the duration of this interim position.

Responsibilities

• Monitor and analyze website traffic, user behavior, and campaign performance using Google Analytics.
• Implement and manage tags via Google Tag Manager to ensure accurate data collection.
• Manage and optimize our Customer Data Platform (BlueConic), ensuring clean, unified customer data and effective audience segmentation across markets.
• Provide technical support in building and maintaining marketing automation flows in Klaviyo.
• Build reports and dashboards that track KPIs and deliver actionable insights.
• Analyze data to identify optimization opportunities and translate insights into practical recommendations.
• Coordinate data-driven marketing initiatives across our global markets, ensuring alignment between local teams, external partners, and business stakeholders.
• Take ownership of marketing data projects, driving implementation, execution, and continuous improvement.
• Support and execute data-related marketing activities, ensuring projects are delivered effectively and on time.
• Collaborate closely with local marketing and sales teams to ensure data accuracy, consistency, and alignment with business goals.

Skills

Data analysis

Communication

Project coordination

Education

Bachelor's degree in Marketing/Business/Data Science

Tools

Google Analytics

Google Tag Manager

BlueConic

Klaviyo

Reporting tools

Dashboarding

Job description

Do you enjoy turning data into marketing success? Join our Global Marketing team as a Marketing Data Specialist and play a role in supporting data-driven marketing across our international markets. In this temporary position covering maternity leave, you will combine data analysis, project coordination, and hands‑on execution to improve customer insights, optimize campaigns, and help shape marketing decisions that make a real impact.

You will:

• Monitor and analyze website traffic, user behavior, and campaign performance using Google Analytics;
• Implement and manage tags via Google Tag Manager to ensure accurate data collection;
• Manage and optimize our Customer Data Platform (BlueConic), ensuring clean, unified customer data and effective audience segmentation across markets;
• Provide technical support in building and maintaining marketing automation flows in Klaviyo;
• Build reports and dashboards that track KPIs and deliver actionable insights;
• Analyze data to identify optimization opportunities and translate insights into practical recommendations;
• Coordinate data-driven marketing initiatives across our global markets, ensuring alignment between local teams, external partners, and business stakeholders;
• Take ownership of marketing data projects, driving implementation, execution, and continuous improvement;
• Support and execute data-related marketing activities, ensuring projects are delivered effectively and on time;
• Collaborate closely with local marketing and sales teams to ensure data accuracy, consistency, and alignment with business goals.

Our team

Ausnutria is a global leader in the dairy industry, committed to providing high-quality nutritional products to consumers worldwide. With a rich heritage and a strong dedication to innovation and sustainability, Ausnutria b.v. has established itself as a trusted name in the dairy sector. Our mission is to contribute to the health and well‑being of people by offering superior dairy solutions that cater to the nutritional needs of various life stages.

The Kabrita International Business Unit (KIBU) is one of Ausnutria’s four commercial entities and reports directly to the CEO of Ausnutria Dairy Corporation Ltd (Hong Kong listed company). Kabrita is the company’s flagship consumer brand and the global market leader in goat milk‑based infant formula. This premium product is trusted by parents across the globe and continues to grow in reach and impact.Our international KIBU team is headquartered in Zwolle and operates across six sales regions supported by five sales organizations worldwide.

You are the fit if

• Bachelor's degree in Marketing, Business, Data Science, or related field;
• 3+ years' experience in a similar data‑focused marketing role;
• Proficiency in Google Analytics, Google Tag Manager, and data/reporting tools; experience with a CDP (e.g. BlueConic) and marketing automation platforms (e.g. Klaviyo) is a plus;
• Strong analytical skills and the ability to translate data into insights;
• Excellent communication skills for technical and non‑technical audiences;
• Available from November until May;
• Available for approximately 32 hours per week. Working hours can be discussed and may vary depending on experience and availability.
• Working at a socially engaged and environmentally conscious organization;
• A hybrid working environment, requiring two days per week on‑site (Mondays and Thursdays are mandatory). The remaining working days and hours can be discussed. Flexibility is important, as you will collaborate with colleagues across different time zones. Therefore, availability beyond mornings only is required;
• A laptop and phone for the duration of this interim position.

For this assignment, we are looking for an independent contractor (freelancer/ZZP) or a professional available through an agency arrangement. Direct employment with Ausnutria is not an option for this role.

Marketing data analyst a.i. Locatie Grote Voort 291b
8041BL
Zwolle