Marketing Analytics Engineer

Crystalloids; Rotterdam; On-site; EUR 65.000 - 85.000; Full time

Job summary

A leading marketing analytics company in Rotterdam is seeking a Marketing Analytics Engineer to enhance client marketing strategies using Google Cloud. The ideal candidate has over 3 years of experience in data engineering and a strong understanding of marketing analytics. This position offers a competitive salary, excellent work-life balance, and opportunities for professional growth.

Benefits

Competitive salary

Interesting bonus and pension scheme

Up to 28 days of annual leave

Opportunities for personal and professional growth

Qualifications

• 3+ years of experience in marketing analytics and data engineering.
• Familiarity with privacy regulations.
• Understanding algorithms for digital advertising.
• Fluency in English; Dutch is a plus.

Responsibilities

• Plan backlogs and suggest sprint planning.
• Engineer data collection and transformation.
• Design high-quality reporting systems.
• Enhance integration and analysis of data solutions.

Skills

Statistics

Data engineering

Data visualization

Problem-solving

Collaboration

Technical documentation

Education

Bachelor or Master in Computer Science or related field

Tools

GCP Services

BigQuery

Google Pub/Sub

Dataflow

Python

SQL

JavaScript

Airflow

Job description

Overview

Are you an experienced marketing analytics engineer who can connect the dots between organizing and analyzing first-party data and the communication channels that companies are using? Please read the vacancy text carefully and we will be happy to get in touch with you. We would love to meet you!

Your role

Crystalloids is an expert on Marketing Analytics using Google Cloud, a mix of technology and analytics that helps companies optimize their marketing efforts by making better use of their first-party (own) data. Most companies are using the Google Marketing Platform services such as Display & Video 360, Search Ads 360, Analytics 360, and other services such as Facebook. The combined power of both Google Cloud Platform and Google Marketing Platform enables data-driven companies to provide better experiences to customers and improve marketing and services ROI significantly. Are you an experienced marketing analytics engineer who can connect the dots between organizing and analyzing first-party data and the communication channels that companies are using? Then we would love to meet you!

As an experienced product owner and consultant with data engineering knowledge, you will help our customers develop and improve their current marketing initiatives based on data and analytics. Applying the Google Cloud technologies you will support our clients to improve collecting, transforming, analyzing, visualizing, and activating data and models into the sales and marketing processes. Reporting directly to the Managing Partner you will:

• PLAN; make backlogs and suggest sprint planning based on adding value.
• DO; engineer the collection and transformation of data to prepare for analysis and visualization
• CHECK; design and implement high-quality reporting systems to effectively analyze the impact and quality of the proposed changes
• ACT; refine and enhance the integration and analysis of data solutions within business applications. Communicate the results and key insights to stakeholders

Your profile

• Bachelor and/or Master in Computer Science and/or Economics, Informatics, or a related field.
• Proficiency in consultancy, Product Ownership, and Scrum management.
• 3+ years of experience and expertise in;
• Statistics (and/or Machine Learning), data engineering (preparing for data science workflows), and familiarity with privacy regulations.
• Understanding the algorithms behind digital advertising platforms.
• Experience with GCP Services (OR equivalent to other Clouds);
• Data Processing; BigQuery is used to manage and process data.
• Hands-on experience with Google Pub/Sub and Dataflow for streaming analytics
• Experience with tools like Google Data Catalog and DataPlex for metadata management and enforcing data governance policies.
• Cloud Storage for secure and scalable data storage solutions.
• Cloud Functions and Application Integration for scalable and event-driven applications.
• Airflow for orchestration and workflow automation.
• Networking and IAM Policies; Understanding GCP networking (e.g., VPC, Cloud Load Balancing) and implementing secure IAM policies.
• Proficiency with Vertex AI and AutoML for building, deploying, and simplifying ML workflows on GCP.
• Technical skills; Python, SQL, JavaScript, and Regular Expressions.
• Experience with Data visualization tools.
• Soft Skills; Strong problem-solving, collaboration with cross-functional teams, and effective documentation of technical workflows and architectural designs.
• Live in the Netherlands
• Fluency in English (written and spoken); Dutch language skills are a plus
• A GCP Professional certificate is a plus

What we offer

• Work in an international environment with a vibrant social support network
• Competitive salary with an interesting bonus and pension scheme
• Excellent work/life balance and up to 28 days of annual leave
• Work primarily from our vibrant Rotterdam office, with opportunities to visit clients\' offices, fostering collaboration and engagement in dynamic professional environments
• A laptop and first-class travel arrangement by public transport
• Opportunities for personal and professional growth through various technical courses

About Crystalloids

* WE ONLY ACCEPT APPLICATIONS FROM CANDIDATES ALREADY RESIDING IN THE NETHERLANDS *

Crystalloids was founded in 2006 and consists of qualified software and data specialists that help organizations innovate and grow their business by building data-driven solutions. We are a Premier Google Cloud partner. We believe that the foundation for a successful solution is based on three dimensions: the people, the processes and the technology. At Crystalloids we always take these three dimensions into account when we build solutions for our customers. We have gained a very respectable client portfolio over the years. Our clients operate in market verticals like retail, e[1]commerce, CPG, media, travel, leisure such as Rituals, PVH, Swiss Sense, KNVB, Body & Fit, FD Mediagroep, ACSI.

What’s next?

Are you interested in the above vacancy for Marketing Analytics Engineer? Crystalloids is looking forward to receive your application! By clicking on the 'apply' button in this job listing, you\'ll be directed to the original posting where you can take a few effortless steps to submit your application for Marketing Analytics Engineer.