Lead Paid Search Consultant

twentysix; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Certified B Corp culture

Training and certifications programs

Global charitable initiatives

Job summary

DEPT® is seeking a Lead Paid Search (SEA) consultant in Amsterdam to guide a team of SEA specialists and drive measurable online growth for clients. You’ll act as a strategic partner, optimizing Google Ads and Bing Ads campaigns, while mentoring junior staff and collaborating with cross-functional teams.

You’ll manage multi-market campaigns, leverage automation and data, and deliver clear, data-driven recommendations to clients and internal stakeholders to achieve ambitious business objectives.

Qualifications

• 6+ years of solid experience in creating, managing and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment.
• Experience in mentoring or guiding digital specialists.
• Fluent in English, spoken and written.

Responsibilities

• Develop and implement effective paid search strategies that align with client objectives and target audience.
• Spot client challenges together with team members and stimulate the team towards solutions.
• Manage multi-market paid search, shopping/performance max and demand gen campaigns for clients.
• Lean into automation and use of data within campaigns, including utilizing AI to improve performance.
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement.
• Stay up-to-date with industry trends and best practices in paid search advertising.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.
• Work collaboratively in a fast-paced, deadline-driven environment.
• Be aware of the well-being, development, and progress of team members.
• Create personal development plans with team members and provide structural guidance to help them achieve agreed goals.
• Define team expectations and communicate them clearly.

Skills

Paid search leadership

Google Ads

Bing Ads

Data analysis

Client consultation

Mentoring

Tools

Google Ads

Bing Ads

Job description

Skopje, Budapest, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

Our Paid Search (SEA) consultants team is working on helping our clients develop and grow their online businesses. As a Lead you’ll be managing a team of SEA specialists ranging from junior to senior level across various industries. You do not only run campaigns, but you also act as a business partner for our clients, consulting them on marketing needs, challenging their goals, assessing feasibility, and driving to resolution.

This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search and shopping campaigns, collaborate with cross‑functional teams, and provide strategic recommendations to clients.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients’ digital campaigns.

Besides your client responsibilities, you’ll also be working on developing your team. It’s your responsibility, alongside the department head, to make sure every member has what they need to deliver their best work and that they grow professionally.

WHAT YOU’LL DO

• Develop and implement effective paid search strategies that align with client objectives and target audience.
• Spot client challenges together with team members and stimulate the team towards solutions.
• Manage multi‑market paid search, shopping/performance max and demand gen campaigns for clients.
• Lean into automation and use of data within campaigns, including utilizing AI to improve performance.
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement.
• Stay up‑to‑date with industry trends and best practices in paid search advertising.
• Collaborate with cross‑functional teams to ensure seamless execution of campaigns and alignment with client goals.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.
• Work collaboratively in a fast‑paced, deadline‑driven environment.
• Be aware of the well‑being, development, and progress of team members.
• Create personal development plans with team members and provide structural guidance to help them achieve agreed goals.
• Define team expectations and communicate them clearly.

WHAT YOU’LL BRING

• 6+ years of solid experience in creating, managing and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment.
• Experience in mentoring or guiding digital specialists.
• Self‑confident, competent and empathetic appearance that convinces colleagues and clients of your ideas.
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads.
• Proven track record of driving results and optimizing campaigns to meet client objectives.
• Excellent analytical skills and ability to interpret data to drive campaign optimization.
• Strong communication and presentation skills, effectively communicating complex ideas to clients and internal stakeholders.
• Analytical, flexible and able to work independently.
• Ability to present complex results in clear and understandable language.
• Fluent in English, spoken and written.

WE OFFER

• A reputation for doing good. DEPT® has been a Certified B Corp since 2021.
• Awesome clients. Whether big, small, local or global, you’ll work with all of them and celebrate our successes together.
• The opportunity to develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month where employees donate their skills to support local charities.

WHO ARE WE?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.