Key Account Manager Off Trade Netherlands

Bacardi-Martini; Rotterdam; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

Flexible work arrangements

Travel discounts

Retirement plan

Job summary

Bacardi is seeking a results-driven Commercial Lead for the Netherlands to grow revenue, value share and market share with key customers. You will shape Joint Business Plans, negotiate terms, and align Marketing, Finance and Supply Chain to drive growth in a fast-paced, multi-branded environment.

You will develop strategic relationships, forecast demand, and deliver against targets while maintaining a consumer-first mindset and a strong Dutch commercial focus.

Qualifications

• Bachelor's degree required; Master's degree preferred.
• Minimum 3–5 years experience managing Key Accounts at national level in FMCG.
• Proven track record delivering commercial results and building relationships.

Responsibilities

• Deliver on revenue targets (NSV, Gross Margin, ROI, Value Share).
• Negotiate trade terms, promotions and marketing investments.
• Provide accurate demand forecasting to Supply Chain and Finance.
• Develop and execute Joint Business Plans with key customers.
• Lead account plans focusing on promotion, pricing and distribution.
• Collaborate with Marketing, Finance, and Supply Chain to drive growth.

Skills

Key Account Management

Negotiation

Strategic planning

Forecasting sales

Analytical skills

Dutch & English proficiency

Education

Bachelor's degree

Master's degree preferred

Job description

In this role, you will be accountable for creating value through driving revenue and developing strategic relationships with key customers in the Netherlands.

• You will be responsible to deliver key revenue, value market share and pricing targets.
• You will develop, and maintain, effective and strategic relationships with Key Customers.
• You will be accountable for the implementation of the commercial plan.
• You will demonstrate the entrepreneurship needed to respond effectively to changes in market conditions and customer circumstances
• You will identify opportunities and guide the development and execution of the Best 10 strategy to maximize Bacardi’s performance.

ABOUT YOU

• You live and breathe the Off Trade, with deep commercial knowledge and a genuine passion for the channel.
• You're analytical and strategic, skilled at building business plans, forecasting sales, and spotting opportunities in a fast-paced, multi-branded environment.
• You're driven by results, bringing energy and focus to everything you do.
• You build strong client relationships with a proactive, consumer-first mindset, always putting our brands and our consumers at the heart of what you do.
• You thrive in a collaborative setting, working closely with Marketing, Finance, and Supply Chain to bring plans to life.

RESPONSIBILITIES

Commercial Performance

• Deliver on key revenue targets, including NSV, Gross Margin, ROI, and Value Share.
• Negotiate trade terms, promotional plans, and marketing investments to maximize commercial results.
• Provide accurate demand forecasting to Supply Chain and Finance to ensure budgeted sales and profit targets are met.
• Develop, agree, and execute Joint Business Plans that deliver mutual growth for Bacardi and the customer.
• Understand customer strategy and identify how to leverage Bacardi's strategy to grow the mutual business.
• Prepare and implement account plans focused on promotion, pricing, and distribution.
• Optimize promotional plans through disciplined execution of the ROI strategy.

Relationship Management

• Build and maintain long-term relationships with Key Accounts and head office level.
• Review brand performance with customers on a regular basis through Business Reviews and Selling Stories.
• Act as a category and shopper insights expert, serving as a trusted advisor to customers.

Collaboration & Ways of Working

• Collaborate closely with Marketing, Finance, Cat. Development, RGM and Supply Chain to execute plans effectively.
• Analyse customer, market, and sales data to identify growth opportunities.
• Implement standardized commercial best practices and drive change, efficiency, and effectiveness across the business.
• Embed a customer-centric approach across all activities, keeping an external, market-facing focus.

SKILLS

• Bachelor's degree required; Master's degree preferred. Minimum 3-5 years experience managing Key Accounts/Customers at national level within a leading FMCG company.
• Proven track record of consistently delivering commercial results, building and nurturing strong relationships that drive long-term business growth.
• Exceptional negotiation skills, with a strong ability to secure mutually beneficial agreements and maximize commercial outcomes.
• Advanced analytical skills, capable of interpreting data to identify trends, drive insights, and inform strategic decisions.
• Working knowledge of sales effectiveness tools, processes, and category management to drive growth and operational efficiency.
• Good financial acumen and P&L understanding.
• Hands-on, pragmatic, and autonomous, with strong self-organization and prioritization skills.
• Fluency in Dutch, proficient in English (both spoken and written).

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.

We promote a working environment where all employees are treated and rewarded fairly.

We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e, volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.