Junior Conversion & UX Specialist

FI Analytics BV; Rotterdam; On-site; EUR 32,000 - 42,000; Full time

Job summary

FI Analytics B.V. in Rotterdam seeks a Junior Conversion & UX Specialist fresh from university to join our digital marketing team.

You will learn the full optimization cycle on the job: research, hypothesis, test and learn, from landing pages to UX improvements. You will work closely with clients across Europe, use tools like Google Analytics, Optimizely, Hotjar, and Figma, and develop skills in AI personalization and content creation while collaborating with colleagues at all levels.

Qualifications

• A recently completed bachelor’s or master’s degree.
• Strong analytical and creative problem-solving skills.
• A strong willingness to learn and to ask questions.
• Basic understanding of web analytics and interest in conversion optimization tools like Optimizely. We will teach you the rest.
• Some experience with a design tool such as Figma, from your studies.
• Native-level German and good command of English, as you will write and present in both languages.
• Ability to effectively communicate and collaborate with clients and colleagues at all levels.

Responsibilities

• Landing page creation: design, build and implement engaging, high-converting landing pages for digital campaigns for loans and credit cards.
• Landing page optimization: analyze performance data, run A/B tests and implement improvements that raise effectiveness and user experience.
• Use Hotjar and other tools to analyze session recordings, heatmaps and form behavior, support usability tests and surveys, and document what you learn about our customer's needs.
• UI/UX design: create wireframes, mockups and test variants for landing pages and application flows.
• AI personalization: research and experiment with AI-powered personalization to deliver tailored content and offers for financial products such as loans and credit cards.
• Content development: assist in creating compelling copy and visual assets for digital channels.
• Performance reporting: monitor and report on the KPIs of digital experience initiatives, and flag tracking issues early to ensure accurate data is in place.

Skills

Analytical skills

Creative problem solving

Willingness to learn

Communication

Education

Bachelor's or master's degree

Tools

Google Analytics

Optimizely

Figma

Job description

We are looking for a Junior Conversion & UX Specialist! Fresh out of university? Even better.

FI Analytics is looking for a recent graduate to join our team of digital marketing experts as Junior Conversion Rate Optimization (CRO)/UX Specialist.

As a Junior CRO/UX Specialist, you will use your creativity and skills to help increase the number of conversions obtained from our clients' website traffic and to create better user experience for their customers. You will learn the full optimization cycle on the job: research, hypothesis, test and learn.

If you recognize yourself in this, we are looking for you!

What will you do

• Landing page creation: design, build and implement engaging, high-converting landing pages for digital campaigns for loans and credit cards.
• Landing page optimization: analyze performance data, run A/B tests and implement improvements that raise effectiveness and user experience.
• Use Hotjar and other tools to analyze session recordings, heatmaps and form behavior, support usability tests and surveys, and document what you learn about our customer's needs.
• UI/UX design: create wireframes, mockups and test variants for landing pages and application flows.
• AI personalization: research and experiment with AI-powered personalization to deliver tailored content and offers for financial products such as loans and credit cards.
• Content development: assist in creating compelling copy and visual assets for digital channels.
• Performance reporting: monitor and report on the KPIs of digital experience initiatives, and flag tracking issues early to ensure accurate data is in place.

Requirements

• A recently completed bachelor’s or master’s degree
• Strong analytical and creative problem-solving skills.
• A strong willingness to learn and to ask questions.
• Basic understanding of web analytics (e.g. Google Analytics) and interest in conversion optimization tools like Optimizely. We will teach you the rest.
• Some experience with a design tool such as Figma, for example from your studies.
• Native-level German (required) and good command of English, as you will write and present in both languages.
• Ability to effectively communicate and collaborate with clients and colleagues at all levels.

What we offer

We are team workers and cross-functional collaborators - we do not have boundaries when it comes to getting work done. There are many opportunities for you within and outside your role. We invest in our people, not just with a great pay and benefits package and good coffee (and Friday beers), but in focusing on your growth and development, including hands-on guidance from experienced specialists - we encourage innovation and 'getting involved' - we celebrate success. We are an inclusive, multi-cultural and diverse company with many different nationalities represented.

Who we are at FI Analytics B.V.

FI Analytics is a young and dynamic company, providing Business Intelligence and marketing services for clients across Europe. We are specialized in tailoring our services to financial products, such as consumer loans and prepaid credit cards.