Jr. CRM Marketeer

Carhartt EMEA/PAC; Amsterdam; Hybrid; EUR 35,000 - 50,000; Full time

Benefits offered by this job

Hybrid working model

Strong employee benefits package

25 leave days per year

Job summary

A renowned workwear brand in Amsterdam is seeking a Jr. CRM Marketeer to manage customer engagement strategies through CRM. You will be responsible for email marketing management, data analysis, and fostering collaboration across channels to enhance customer relationships. The ideal candidate has a Bachelor's degree and at least 2 years of experience in a relevant role, with proficiency in CRM tools and languages. This position offers a hybrid working model and a comprehensive benefits package.

Qualifications

• Minimum of 2 years of experience in an online support role.
• Proficient knowledge of the Dutch and/or German language is a plus.
• Experience in an international and multi-cultural environment is an advantage.

Responsibilities

• Proactively manage the weekly newsletter process, including preparation and performance analysis.
• Analyze customer database to create effective segments for targeted email campaigns.
• Collaborate with other channels to ensure a consistent brand experience.

Skills

Data analysis

Email marketing management

CRM applications knowledge

Strong communication skills

Multi-lingual abilities

Education

Bachelor level education in relevant study

Tools

Salesforce Marketing Cloud

BlueCore

Klaviyo

Figma

Job description

Overview

Carhartt is the original US workwear brand that has been creating high quality workwear since 1889 to serve and protect hardworking people. Our products are robust and excel in durability, comfort, functionality, fit and styling. Customers and craftsmen appreciate our products and have often been fan of our legendary American brand for many years. Our products can be used for many (professional, crafts and active outdoor) activities and can be worn during and after work. For our eCommerce team at Carhartt EMEA/PAC, we are now looking for a Jr. CRM Marketeer!

The Jr. CRM Marketeer responsible for optimal use of CRM in both insights & contacts with prospects and customers. This role is responsible to execute our CRM strategy using channels such as email, loyalty and messaging. You will have a focus on increasing and exploiting our customer database to increase customer lifetime value. Email automations, newsletters, revenue opportunities and a qualitative, content driven approach are part of the daily work.

You help ensure CRM and email marketing are included in all campaigns. CRM is a new growth opportunity that increases revenue and decreases our reliance on paid advertising. This role represents an exciting opportunity to set up a CRM program which will connect Carhartt even further with brand fans.

The Jr. CRM Marketeer reports to the CRM Marketing Specialist and is part of the ecommerce team at Carhartt EMEA/PAC (Amsterdam, the Netherlands).

Responsibilities

• Email Marketing Management: Proactively manage the weekly newsletter process, including preparation, distribution, and performance analysis.


• Data Analysis & Strategy: Analyze customer database to create effective segments for targeted email campaigns. Identify and pursue new revenue opportunities beyond standard content initiatives. Support the rollout and optimization of loyalty initiatives that drive long-term customer engagement. Assist the CRM Specialist efforts to gather and apply actionable customer insights to improve marketing strategies. Implementation and execution of extensive AB Testing.


• Cross-Functional Collaboration: Ensure a consistent brand experience across all consumer touchpoints by collaborating with other channels. Partner with the US email team to identify and adapt effective tools and content strategies for the EMEA market. Closely work with the eCommerce Merchandiser to highlight relevant product opportunities within email communications. Team up with the Paid Media Marketeer to integrate community-driven user-generated content.


• Process & Platform Support: Help document CRM processes and campaign templates for consistent, scalable execution.

Qualifications

• Bachelor level education in a relevant study (or comparable working experience with relevant courses).


• Minimum of 2 years of experience in an online support role.


• Working experience with existing CRM applications (BlueCore, Salesforce Marketing Cloud, Klaviyo).


• Data driven and knowledgeable about CRM related KPI’s.


• Proficiency in Figma is a strong plus


• Understanding and/or experience with paid advertising (Google / Facebook).


• Strong communication skills and multi-lingual abilities: excellent business level of the English language both written and verbal required, proficient knowledge of the Dutch and/or German Language (and/or French) is a plus.


• Ability to work independently, quick learner in gathering information from various sources and work in a team environment.


• Working experience in an international and multi-cultural environment is an advantage.


• You are living in the greater area of Amsterdam, the Netherlands.

Benefits

Carhartt is a family-owned company for 135 years now and stands for transparency, honesty, authenticity, and respect. The Carhartt EMEA/PAC team currently consists of around 80 associates.

We offer a 37-hour week, a hybrid way of working, a strong employee benefits package, 25 leave days per year. We supply you with home office equipment in case you would like to work from home for part of the (hybrid) workweek. Finally, we have a great EMEA team that we would like you to join in our beautiful office in Amsterdam-Oost!

Application process

We will (only) contact candidates with a suitable background (see entry requirements) and potential match for this role who live in the greater Amsterdam area. Please apply with your CV (Resume) and motivational letter. The first interview will be online (via Teams), the second interview will take place at our office.

Interested? We would like to hear from you!

Please apply via LinkedIn Recruiter!