Internship - Low & No Alcohol (LoNo) Growth & Innovation

The HEINEKEN Company; Amsterdam; Hybrid; EUR 6,600 - 7,900; Full time

Benefits offered by this job

Monthly internship allowance of €650

Hybrid work model

2 vacation days per month

Commuting costs reimbursement

Job summary

HEINEKEN's LoNo Category Growth & Innovation team is seeking an Intern in Amsterdam for a full-time, 6-month program starting February 1, 2027. The role blends Marketing, Strategy and Innovation to drive growth for 0.0 and low-alcohol propositions.

You will collaborate across Global Commerce, Brand and Innovation, analyze trends, design compelling presentations, and leverage AI tools to stay ahead. The hybrid model is three days in the office, two from home, with a €650 gross monthly allowance

Qualifications

• Currently enrolled in a Bachelor’s or Master’s program (e.g., Business, Marketing, Innovation, or Design).
• Strong analytical skills and can translate complex data into clear, actionable insights.
• A visual storyteller—expert in PowerPoint/Keynote; design skills and experience with AI tools are a major plus.
• Proactive, curious about trends in moderation and low-alcohol beverages, and eager to take ownership.

Responsibilities

• Analyze trends: track the sober-curious movement and Lono options up to 3.5% ABV.
• Create impact: design high-quality presentations and visuals to communicate LoNo strategy globally.
• Innovate with tech: leverage AI tools to streamline research and generate concepts.
• Collaborate: work with Global Commerce, Brand and Innovation teams to drive initiatives for Heineken 0.0 and Amstel Radler.

Skills

Analytical skills

Visual storytelling

Proactive mindset

Curiosity about trends

Education

Enrolled in Bachelor's or Master's program

Tools

PowerPoint/Keynote

AI tools

Job description

“Being part of the Innovation team at HEINEKEN gave me the opportunity to contribute to impactful global projects, while learning to navigate a fast-moving, cross-functional environment.”

The internship

Join the forefront of the beverage revolution! The LoNo (Low and No Alcohol) category is the fastest-growing segment in the industry. In this role, you will combine Marketing, Strategy, and Innovation to drive growth for our 0.0 portfolio and our exciting range of Low alcohol propositions (≤3.5% ABV).

What will you be working on?

• Analyze trends: You will dive into data to track the rapid rise of the "sober-curious" movement, covering everything from completely alcohol-free to lighter, sessionable options (≤3.5% ABV).
• Create impact: You will design high-quality, persuasive presentations and visual assets to communicate our LoNo strategy to stakeholders worldwide.
• Innovate with tech: You will leverage AI tools to streamline research, generate creative concepts, and stay ahead of the curve.
• Collaborate: You will work closely with the Global Commerce, Brand, and Innovation teams to roll out initiatives for brands like Heineken 0.0, Amstel Radler, and other low-alcohol innovations.

Your new team and workplace

The LoNo Category Growth & Innovation team is the heartbeat of HEINEKEN's most dynamic segment. We are responsible for normalizing moderation globally—making both 0.0 and Low alcohol choices (≤3.5%) the cool choice. We work in a high-energy environment where we challenge the status quo daily. You will join a diverse team that values fresh perspectives and proactive thinking.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

What a Day In The Internship Could Look Like

You start your day with a coffee and a chat with the team before diving into the world of Low & No Alcohol drinks. One day you might be spotting the next big consumer trend, the next you're helping create a brand-new product concept that could end up on shelves in the future.

You’ll work with people from different teams, from Marketing to Research & Development, learn how strong innovations are built, and help uncover the biggest growth opportunities in the category.

In between projects, there are plenty of chances to connect with colleagues, join intern events, and enjoy the occasional social gathering. No two days are the same, which is exactly what makes it fun

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• You are currently enrolled in a Bachelor’s or Master’s program (e.g., Business, Marketing, Innovation, or Design).
• You have strong analytical skills and can translate complex data into clear, actionable insights.
• You are a visual storyteller—expert in PowerPoint/Keynote; design skills and experience with AI tools are a major plus.
• You are proactive, curious about trends in moderation and low-alcohol beverages, and eager to take ownership.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
  • In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
  • In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
• You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
• You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time practice-oriented internship, starting on February 1, 2027
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• You will be based in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.

So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

If you have any questions about the vacancy, feel free to reach out via [email protected].

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.

Want to know more about our company? Click here.

Curious what working at HEINEKEN looks like? Have a peek on our Instagram or Facebook!