Intern Menu Planning & Ingredients (f/m/x)

HelloFresh; Amsterdam; On-site; EUR 13,000 - 20,000; Full time

Job summary

HelloFresh in Amsterdam is seeking a Menu Planning & Ingredients Intern to join Product Operations. You’ll work across two teams, shaping menus and managing HelloFresh Market operations, with hands-on learning in a fast-paced, international environment.

The role emphasizes data-informed decision making, sensory evaluation, and collaboration to improve recipes, ingredients, and customer appeal. This 5–6 month internship supports growth and practical skills in a vibrant food-tech setting.

Qualifications

• Currently enrolled in or recently graduated from an HBO/WO programme, ideally with business, food tech or related field.
• Comfort with data analysis and drawing actionable conclusions from insights.
• Strong organisational skills and attention to detail.
• Fluency in English; some Dutch language skills considered a plus.

Responsibilities

• Manage ingredient and recipe swaps in response to availability, market conditions and feedback.
• Review planned menus to drive variety, innovation and customer appeal.
• Support innovation by testing ingredients and ensuring consistent quality.
• Analyze customer feedback and translate it into recipe improvements.
• Evaluate new ingredients using sensory skills and contribute to taste standards.
• Oversee HelloFresh Market operations: stock, pricing, margins, benchmarking.
• Assist both teams with ad-hoc analyses and tastings as needed.

Skills

Data analysis

Organisational skills

Sensory evaluation

English fluency

Dutch welcome

Education

Current HBO/WO student or recent graduate

Tools

Excel

Google Sheets

Job description

The role: What's in the Box

Our Product Operations team sits at the very heart of what HelloFresh does — making sure the most attractive menus and the right ingredients reach the right customers, week after week.

As a Menu Planning & Ingredients Intern, you will work across two closely connected teams, giving you a rare, end-to-end view of how our menus come to life. From shaping what lands on our customers' plates to keeping our HelloFresh Market running smoothly, your work will have a real and visible impact on the product. This is a 5-6 month internship based in Amsterdam, and it's an ideal role for someone who is equally energised by food and by data.

This internship is designed to offer hands‑on experience in a fast‑paced, international environment. As an intern, you will have structured guidance to support your learning and development. We aim to create an environment where you can build practical skills, gain exposure to how HelloFresh operates, and learn through doing. The internship is suitable for students whose educational requirements allow them to complete an internship during the proposed period.

What you’ll do: The Recipe

• Managing ingredient and recipe swaps in response to availability changes, market conditions, and customer feedback — keeping our offering fresh and on-point.
• Reviewing planned menus to drive variety, innovation, customer appeal, and create pairings for our add‑on modularity.
• Foster innovation by testing new ingredients, supporting re‑cook sessions, and helping ensure consistent quality across our range.
• Analyse customer feedback to surface actionable insights, translating what our customers are saying into concrete improvements to our recipes and ingredients.
• Apply your sensory skills by evaluating new and improved ingredients, contributing to the quality and taste standards our customers expect.
• Manage day‑to‑day operations for HelloFresh Market — covering everything from ingredient availability and stock tracking to pricing updates, margin calculations, and competitor benchmarking.
• Support both teams with ad‑hoc analyses, tastings, and operational requests as they arise.

What you’ll bring: The Ingredients

• You are currently enrolled in or recently graduated from an HBO/WO programme, ideally with a background in business, food technology, or a related field.
• A genuine enthusiasm for food, combined with comfort analysing data and drawing conclusions from it.
• Strong organisational skills — you juggle multiple priorities without losing focus or attention to detail.
• Proficiency in Microsoft Office (Excel) and / or Google Sheets; you're confident working with spreadsheets and aren't fazed by numbers. Familiarity with AI tools is a plus.
• A proactive mindset with a strong eagerness to learn.
• An affinity for sensory evaluation is a plus.
• Fluency in English; Dutch is a welcome bonus.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d