Infrastructure Alliance Marketing Manager

Lenovo; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Lenovo seeks a dynamic Marketing Manager to lead strategy and execution for Lenovo’s Infrastructure Solutions Group across Europe and the Middle East & Africa. The role focuses on driving demand for Enterprise AI, Hybrid AI, and next-generation data center solutions, with emphasis on Lenovo and NVIDIA offerings.

The successful candidate will accelerate business growth through strategic collaboration, effective use of marketing investments, and impactful campaigns that showcase the value of

Qualifications

• Experience in B2B technology or partner marketing.
• Strong campaign execution and MDF/budget management.
• Data-driven mindset with focus on performance and ROI.

Responsibilities

• Translate global Lenovo ISG GTM into impactful, EMEA-focused end-user campaigns and events.
• Drive the integration of ISG solutions into enterprise marketing campaigns.
• Align ISG narratives and campaigns with the EMEA Enterprise strategy.
• Support ABM initiatives with relevant ISG messaging and content.
• Lead EMEA joint marketing planning with NVIDIA, ensuring alignment with strategic priorities.
• Manage co-marketing funds (MDF), including budget allocation, tracking, and compliance.
• Drive/support execution of key campaigns and flagship events (e.g., GTC, regional activations).
• Collaborate closely with WW team and EMEA GTM, Sales, Channel, and Regional Marketing teams to deliver measurable business impact.
• Track performance, measure ROI, and ensure accurate reporting and proof of execution.

Skills

B2B marketing

Campaign execution

MDF/budget mgmt

Cross-functional

ROI analytics

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

We are seeking a dynamic Marketing Manager to lead strategy and execution for Lenovo’s Infrastructure Solutions Group across the Europe and META region. This role focuses on driving demand for Enterprise AI, Hybrid AI, and next-generation data center solutions, with a strong emphasis on Lenovo and NVIDIA offerings. The successful candidate will accelerate business growth through strategic collaboration, effective use of marketing investments, and impactful campaigns that showcase the value of scalable, high-performance infrastructure.

Key Responsibilities

• Translate global Lenovo ISG GTM frameworks into impactful, EMEA-focused end-user campaigns and events
• Drive the integration of ISG solutions into enterprise marketing campaigns
• Align ISG narratives and campaigns with the EMEA Enterprise strategy
• Support ABM initiatives with relevant ISG messaging and content
• Lead EMEA joint marketing planning with NVIDIA, ensuring alignment with strategic priorities
• Manage co-marketing funds (MDF), including budget allocation, tracking, and compliance
• Drive/support execution of key campaigns and flagship events (e.g., GTC, regional activations)
• Collaborate closely with WW team and EMEA GTM, Sales, Channel, and Regional Marketing teams to deliver measurable business impact
• Track performance, measure ROI, and ensure accurate reporting and proof of execution

Key Qualifications

• Experience in B2B technology or partner marketing
• Strong background in campaign execution and MDF/budget management
• Proven ability to work in a matrix, international environment
• Data-driven mindset with focus on performance and ROI
• Excellent stakeholder management and communication skills

to lead strategy and execution for Lenovo’s Infrastructure Solutions Group across the Europe and META region. This role focuses on driving demand for Enterprise AI, Hybrid AI, and next-generation data center solutions, with a strong emphasis on Lenovo and NVIDIA offerings. The successful candidate will accelerate business growth through strategic collaboration, effective use of marketing investments, and impactful campaigns that showcase the value of scalable, high-performance infrastructure.

Key Qualifications

• Experience in B2B technology or partner marketing
• Strong background in campaign execution and MDF/budget management
• Proven ability to work in a matrix, international environment
• Data-driven mindset with focus on performance and ROI
• Excellent stakeholder management and communication skills

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.