Influencer & Community Manager

Procter & Gamble; Niederlande; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Private medical care

Pension plan

Lunch support

Flex Fund

Wellbeing programs

Zusammenfassung

Procter & Gamble in Rotterdam is expanding its Influencer & Community team within Brand Management to drive creator partnerships and authentic conversations for brands like Ariel, Dreft, Gillette, Braun, Oral-B and Always.

You will own end-to-end influencer partnerships, from insight generation to content delivery and performance optimization, ensuring creator-led moments live beyond campaigns and foster ongoing advocacy across TikTok, Instagram, and YouTube.

Qualifikationen

• Experience in influencer marketing, creator partnerships, or social media: proven record of managing end-to-end influencer/creator campaigns.

Aufgaben

• Design locally relevant influencer, KOL or expert campaigns with brand teams.
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimization.
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts).
• Build and manage relationships with creators and agencies.
• Engage with audiences across key platforms, turning creator content into ongoing engagement and advocacy.
• Monitor sentiment, manage risks and escalations.
• Collaborate with Brand and Creative teams on social-first content strategies and calendars.
• Identify high-performing content for cross-channel amplification (organic + paid).
• Contribute to development of authentic, platform-native content formats and reactive content when needed.
• Monitor social conversations, trends, and competitor activity.
• Utilize AI tools to generate actionable insights and share learnings across teams.
• Ensure all content and partnerships align with brand guidelines and local advertising regulations.

Kenntnisse

Influencer marketing

Creator partnerships

Social media management

Campaign management

ROI analysis

Tools

AI tools

Jobbeschreibung

Job Location

ROTTERDAM OFFICE

Job Description

Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G.

We're building a new Influencer & Community team within our Brand Management organization and you'll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations. We are looking for multiple influencer & community managers that would to contribute to the growth of our P&G brands like Ariel, Dreft, Gillette, Braun, Oral-b and Always.

Overview of the role

As Influencer & Community Manager you'll own end-to-end influencer partnerships, strategy and execution : from insight generation and talent selection to content delivery and performance optimization . You are driving brand relevance, trust, and measurable impact across P&G's portfolio.

Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram and YouTube.

Working closely with Media, Brand and PR teams, you'll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.

This is a strategic ánd hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What you’ll do

Influencer & Creator Strategy & Execution

• Design locally relevant influencer, KOL or expert campaigns with the brand teams
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimization
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
• Build and manage relationships with creators and agencies

Community Engagement & Advocacy

• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
• Monitor sentiment, manage risks and escalati...

Content & Social Ecosystem Integration

• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
• Identify high-performing content for cross-channel amplification (organic + paid)
• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed

Social Listening, Trends & Insights

• Monitor social conversations, trends, and competitor activity
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams

Governance, Compliance & Best Practices

• Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations
• Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you

• Meaningful work from Day 1: From Day 1, you'll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.
• Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You'll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.
• Competitive Compensation and Benefits: P&G takes a Total Rewards approach, meaning that on top of your salary, which is reviewed annually, you can expect a wide range of benefits. These include an employee pension plan, a company-contributed share purchase plan, private medical care, life and disability insurance, lunch support, fitness benefits, and your very own 'Flex Fund', which enables you to allocate a portion of your benefits package to the areas that matter most to you.
• Flexibility & Work-Life Wellbeing: We know that people do their best work when they have the right balance and support. Our ways of working are designed to help employees manage professional and personal commitments, with options such as occasional work from home, flexible work schedules and wellbeing programs that help employees thrive both at work and beyond.

Job Qualifications

You are a fit if you are/have:

Experience in influencer marketing, creator partnerships, or social media: proven record of managing end-to-end influencer/creator campaigns, from identifying the right p