Brand Management Internship

Procter & Gamble; Rotterdam; On-site; EUR 11,000 - 15,000; Full time

Benefits offered by this job

Internship stipend €1200/month

Company restaurant access

Flexible working hours

Job summary

Procter & Gamble Rotterdam invites a Strategic Brand intern who will join a multifunctional commercial team centred on iconic European brands. You will co-lead launches, conduct market analyses, and help design campaigns across retail and e-commerce.

You will work with brand, sales, finance, and media partners to drive growth. The role requires Master student or recent graduate status, strong English and Dutch, and full-time availability for at least 6 months taking the start in Oct/Nov 2026.

Qualifications

• Master student or recent graduate.
• Fulltime availability for at least 6 months.
• Good command of English and Dutch.

Responsibilities

• Co-lead a new launch or evaluate current brand strategies.
• Lead monthly market and brand analysis deep-dives and present actionable insights.
• Design and execute brand campaigns in retail and e-commerce.
• Lead briefs for campaigns and coordinate with agencies.
• Co-develop deployment presentations for upcoming product launches.
• Organize internal events and support brand teams.
• Aim to grow category value and market share through strategic brand decisions.

Skills

Leadership

Analytical thinking

Entrepreneurial mindset

Teamwork

English

Dutch

Education

Master student or recent graduate

Job description

Job Location ROTTERDAM OFFICE

Are you a student dreaming of meaningful and purposeful business experiences? Come to make a difference as a Strategic Brand intern at P&G, the company that invented the concept of Brand Management! Come and live a P&G business experience and learn to become the leader of the future! Doing an internship at P&G is the way to get to know the company and for the company to get to know you, meaning that a lot of time will be invested in your development. You will be offered a position in a multi-functional commercial team - organized around the iconic brands that we sell in Europe (Pampers, Gillette, Oral-B, Always, Head & Shoulders, Ariel, Dreft etc.) - consisting of managers with different functional expertise backgrounds (Brand Management – to which you will report, Sales, Finance, Product Supply, Advertising, and Media agencies).

YOUR CONTRIBUTION TO P&G’S SUCCESS:

• You will co-lead a new launch or evaluate the current strategies of a brand or product.
• You will lead monthly market & brand analysis deep-dives, crunch data, and gather the input of a multi-functional team to elevate key findings and recommend actions to improve the business results.
• You will work on the design & execution of brand campaigns, both in retail and e-commerce (media, digital, CRM, displays, PR).
• You will lead campaigns briefs (regional campaign localization or local campaign build-up) & follow up on execution with your agency partners.
• You will co-develop deployment presentations of our upcoming product launches.
• You will organize internal events.
• Your overall mission will be to grow the category value and the market share of the brand you will be working on, by touching and convincing more consumers to opt for your brand, suggesting strategic choices in terms of overall brand strategy, trial, media & communication plans, and driving it perfectly.

Job Qualifications YOU ARE THE RIGHT FIT IF YOU ARE/HAVE:

• Are a natural leader with a strong impact on others, naturally results oriented.
• Demonstrate strong analytical and critical thinking skills.
• Have an entrepreneurial approach.
• Show proofs of agility, resourcefulness, and creativity.
• Like working in a team, winning with others.
• Have an interest for Brand Building and Business Development.
• Show evidence of passion and achievements in academic and/or non-academic activities.
• Good command of English and Dutch.
• Fulltime availability for a minimum of 6 months.
• Master student or recent graduate.

Start date: October/November 2026.

What can we offer you?

• Internship compensation: €1200/month
• Responsibilities as of Day 1 – you will feel the ownership of your projects from the beginning, and you will be given specific projects and responsibilities that matter
• Continuous coaching – you will work with passionate people and receive both formal trainings as well as day-to-day mentorship from your manager, a Brand Manager, or Brand Director
• Dynamic and supportive work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance
• Subsidized company restaurant with many options every day
• Flexibility in terms of working time and work-from-home arrangement

Are you excited about the role? Deep dive into P&G and check below the insightful links! Our hiring process consists of three main steps: application online assessments and interviews. P&G is driven to make life better, not just within the company, but across the globe. We are the world’s largest consumer goods company.

Encouraging diversity in all its forms, P&G is committed to creating an inclusive work environment and promoting equal opportunities.

Job Schedule: Full time

Job number: R000148759

Job segmentation: Internships

Starting Pay / Salary Range: €1.200,00 / month

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.