Head of Product Communications & Launch

Prosus; Amsterdam; On-site; EUR 180,000 - 240,000; Full time

Job summary

Prosus is building a portfolio of AI products—agentic platforms, enterprise engines, and consumer AI assistants. The Head of Product Communications will shape how these products are seen by the market, from positioning to launches, across press, analysts, customers and the wider tech community.

This is a senior, builder role: a product marketer and storyteller who turns complex technology into clear narratives, partnering with product, AI, and GTM teams to land every story with impact.

Qualifications

• 10+ years across technology, product development, communications, or marketing.
• Track record of leading product launches or go-to-market narratives, ideally for technical or AI products.
• Proven ability to translate complex technology into positioning that lands with non-technical audiences without losing engineers’ respect.
• Comfort operating at director level: owns outcomes, sets direction, and doesn’t need a brief to know what the story is.

Responsibilities

• Own the positioning and messaging architecture for Prosus’s AI products the category we’re playing in, why it matters, and why Prosus wins.
• Build messaging that works up and down the stack: a sentence for a headline, a paragraph for an analyst, a page for a customer.
• Keep product narratives consistent with, and additive to, Prosus’s broader repositioning as a global technology leader.
• Lead the communications side of product launches end to end: narrative, timing, assets, spokespeople, and the moments that make a launch land.
• Partner with product, AI, and go-to-market teams to sequence announcements so each one builds on the last rather than competing with it.
• Own the launch calendar and the discipline behind it — what ships when, and what earns a moment versus a mention.
• Build relationships with the journalists, analysts, and operators who shape how AI products are judged.
• Place product stories where the audience actually is — including the new-media landscape (Substack, Medium, independent newsletters, and creator-led channels) where much of the credible tech conversation now happens.
• Develop and steward owned channels so Prosus’s products can speak in their own voice, not only through third parties.

Skills

Product communications

Product marketer

Storytelling

Launch management

Cross-functional collaboration

Media relations

Job description

Prosus is building a portfolio of AI products—agentic platforms, enterprise engines, and consumer AI assistants. The Head of Product Communications will shape how these products are seen by the market, from positioning to launches, across press, analysts, customers and the wider tech community.

This is a senior, builder role: a product marketer and storyteller who turns complex technology into clear narratives, partnering with product, AI, and GTM teams to land every story with impact.