Head of Marketing

Tulip; 's-Hertogenbosch; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

38 paid days off

8% holiday allowance

Travel reimbursement

Lunch provided

Leadership role in a PE-backed company

Job summary

Tulip, based in Den Bosch, seeks a Head of Marketing to shape and execute our marketing vision. You will build a scalable team, define positioning and messaging, and drive growth across Europe, Ukraine, and the US, translating technology into a compelling value proposition.

You will own marketing strategy, manage budgets, and partner with Sales to accelerate pipeline and revenue, while nurturing talent and coordinating with agencies and external partners.

Qualifications

• 8+ years of B2B marketing experience with leadership of a marketing team.
• Experience developing and executing account-based marketing strategies for high-value B2B accounts.
• Proven ability to translate strategy into execution and measurable results.
• Experience aligning positioning across regions and cultures.
• Hands-on with marketing automation and CRM platforms, including lead scoring and funnel reporting.
• Strong affinity with technology and engineering.

Responsibilities

• Own Tulip’s marketing strategy, annual plan, roadmap, budget and OKRs.
• Build and lead a marketing team and coordinate with agencies/external partners.
• Translate commercial priorities into focused marketing initiatives for customer acquisition and revenue growth.
• Establish Tulip as the go-to partner for high-density UAV batteries with strong messaging.
• Develop a compelling brand narrative grounded in technical performance and customer partnerships.
• Ensure consistent brand positioning across Europe, the US, and Ukraine across channels.
• Equip regional sales with credible materials and proof points to advance opportunities.
• Collaborate with Sales to improve deal conversion and pipeline contributions.
• Track marketing performance and report pipeline impact to the CCO.

Skills

B2B marketing

ABM

Marketing leadership

HubSpot

CRM/MA tools

English fluent

Education

Bachelor's in marketing/communications

Tools

HubSpot CRM

Job description

Drones that fly longer change what's possible. Faster inspections. More effective surveillance. Longer-range logistics. But most drone batteries cap out too soon.

At Tulip Tech, we develop and manufacture high-density battery systems that extend drone flight time by 30–100% compared with standard technology. Based in Den Bosch, we’re backed by the Dutch Ministry of Defence and work with leading drone companies, including Acecore and DeltaQuad.

We’re looking for a Head of Marketing to help bring our technology to more customers and strengthen Tulip’s position in the market.

Why this role matters

As Head of Marketing, you will shape Tulip’s marketing vision and strategy, building a strong foundation for our next stage of growth.

You’ll define how we position ourselves in the market, communicate our value and turn our technical capabilities into a compelling competitive advantage. You’ll build and lead a high-performing marketing team, fostering talent development and working effectively with agencies and external partners to deliver impact.

Working closely with CCO, Sales, Product and other teams, you’ll strengthen Tulip’s position in the high-density UAV battery market and drive commercial growth across our international markets in the Netherlands, Ukraine, and the US.

What you will own

• Own Tulip’s marketing strategy, annual plan, roadmap, budget and OKRs, aligning priorities with the company’s commercial objectives.

• Build and lead a marketing team that can scale with Tulip’s commercial ambitions, managing team development and working closely with agencies and external partners effectively.

• Translate commercial priorities into focused marketing initiatives that support customer acquisition, sales progression and revenue growth.

• Establish Tulip as the go-to partner for high-density UAV batteries, with a clear value proposition, consistent messaging and a strong market presence.

• Build a compelling brand narrative grounded in technical performance, real-world validation, customer partnerships and European supply-chain resilience.

• Ensure consistent brand positioning and messaging across Europe, the US and Ukraine, covering the website, sales materials, PR, partnerships and other channels.

• Equip regional sales teams with compelling, technically credible materials and customer proof points that help engage decision-makers and advance opportunities.

• Work closely with Sales to identify buying barriers, improve deal conversion and ensure marketing activities contribute to pipeline development and revenue growth.

• Track marketing performance and report effectiveness and pipeline contribution to the CCO, using insights to continuously improve results.

• Bachelor’s degree (HBO/WO) in marketing, communications, or equivalent practical experience.

• 8+years of B2B marketing experience, including a few years of shaping and leading a marketing team.

• Experience developing and executing account-based marketing strategies for high-value B2B accounts, working closely with Sales throughout complex, long sales cycles.

• Proven experience translating a marketing strategy into effective execution, delivering measurable results aligned with commercial objectives.

• Experience translating positioning and messaging into consistent marketing output across multiple regions and cultures.

• Hands‑on experience with HubSpot or a comparable CRM and marketing automation platform, including lead scoring, routing, nurturing and funnel reporting.

• Strong affinity with technology and engineering.

• Fluency in English and willingness to travel internationally.

Nice to have:

• Experience in the drone, UAVs, defense‑tech ecosystem, robotics, advanced manufacturing or similar field.

• International market experience, particularly in the Netherlands, Ukraine, United States or other European markets.

• Dutch language skills.

What we offer

• Competitive salary based on experience.
• 38 paid days off per year (25 vacation + 13 ADV via CAO Metaal & Techniek).
• 8% holiday allowance, travel reimbursement and pension via PMT.
• Daily lunch provided by the company.
• A leadership role with real ownership, reporting directly to the CCO of a fast-scaling, PE-backed company.
• A central role in scaling a Dutch deep tech manufacturer across Europe, the United States and Ukraine.

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