Head of Marketing

Zoku; Amsterdam; On-site; EUR 56,000 - 67,000; Full time

Benefits offered by this job

Bonus system

Discounts for locations

International team

Ownership of marketing direction

Cross-functional exposure

Job summary

Zoku is seeking a Head of Marketing to define and drive the company’s marketing strategy across Amsterdam, Copenhagen, Vienna and Paris. You will lead a lean team, shape annual campaigns across email, social, PR, events, partnerships and content, and ensure alignment with commercial goals.

You will own the marketing direction, build integrated campaigns for stays and community initiatives, and partner with local teams and external partners to deliver measurable impact.

Qualifications

• Senior marketing experience with ownership of an integrated marketing plan.
• Experience leading or developing other marketers.
• Strong written and verbal English.
• EU passport or valid working and residence permit for The Netherlands.
• Availability for a full-time role.
• Hospitality, travel, lifestyle or community-brand experience is a plus.

Responsibilities

• Own the Marketing Strategy: Shape Zoku’s overall marketing direction and annual plan.
• Lead Campaign Planning: Build integrated campaigns across stays, long stay, coworking, M&E, F&B and community.
• Grow the Brand: Strengthen Zoku’s positioning across markets.
• Lead Social & Email Marketing: Direct organic and paid social, newsletters and lifecycle communications.
• Own Communications & PR: Guide external storytelling and media opportunities.
• Develop Influencer Marketing: Build a structured influencer outreach approach.
• Build Brand Partnerships: Develop partnerships with brands and communities.
• Use Events as Marketing: Shape activations to build awareness and value.
• Lead Content Direction: Define stories and assets and brief production teams.
• Lead & Develop the Team: Set priorities and coach the team.
• Manage Budgets & Partners: Own budgets, agencies, freelancers and partners.
• Work Smart with AI: Use AI to improve research, ideation, production and analysis.
• Track What Works: Use data to improve campaigns and investments.
• Report to Stakeholders: Report to the Commercial Director with results and priorities.

Skills

Marketing leadership

Brand management

Campaign planning

Social media

Email marketing

PR communications

Influencer marketing

Partnerships

Content direction

Budget management

AI in marketing

Job description

Do you know how to turn a strong brand into demand, relevance and a community people want to be part of? Are you comfortable setting direction, leading a team and making things happen? Then keep reading!

Zoku provides a home for business travelers who want to live in a city for between a few days and a few months. We're a new type of hotel offering a relaxed place to live, co-work and socialize across Europe. Join an international team of driven, proactive and fun-loving Zokus who all have one thing in common: a passion for connecting people across the globe.

TELL ME MORE

As our Head of Marketing, you’ll lead how Zoku builds awareness, creates demand and shows up across Amsterdam, Copenhagen, Vienna and Paris.

You’ll own our yearly marketing and campaign planning across email, social media, paid social, PR, influencer collaborations, events, partnerships and content.

You’ll lead a lean marketing team, work closely with local teams and external partners, and make sure our campaigns connect strong brand thinking with clear commercial goals.

WHAT WILL YOU DO?

• Own the Marketing Strategy: Shape Zoku’s overall marketing direction and annual plan.
• Lead Campaign Planning: Build integrated campaigns across stays, long stay, coworking, M&E, F&B and community.
• Grow the Brand: Strengthen Zoku’s positioning and make sure it comes through consistently across markets.
• Lead Social & Email Marketing: Set direction for organic social, paid social, newsletters and lifecycle communications.
• Own Communications & PR: Guide external storytelling, media opportunities and written communications.
• Develop Influencer Marketing: Build a more structured approach to influencer outreach, collaborations and performance.
• Build Brand Partnerships: Develop relevant partnerships with brands, communities and organizations.
• Use Events as Marketing: Shape activations that build awareness, community and commercial value.
• Lead Content Direction: Define the stories and assets Zoku needs and turn priorities into strong briefs.
• Lead & Develop the Team: Set priorities, coach the team and help people grow in their areas of expertise.
• Manage Budgets & Partners: Own relevant budgets, agencies, freelancers and specialist partners.
• Work Smart with AI: Use AI to improve research, ideation, production, localization and analysis.
• Track What Works: Use performance data to improve campaigns and investment decisions.
• Report to Stakeholders: Report into the Commercial Director and translate activity into clear results and priorities.

WHAT'S IN IT FOR YOU?

• A gross maximum monthly salary of €5,000 – €6,000, depending on relevant experience.
• A bonus system based on your team’s collective goals.
• Discounts and friends & family rates at all Zoku locations.
• An international team with plenty of opportunities to learn and grow.
• Genuine ownership over the marketing direction of a growing European hospitality brand.
• A broad role spanning brand, campaigns, social, communications, partnerships and content.

We Love People Who

• Have at least 5 years of management experience in marketing, brand or communications.
• Know how to turn brand strategy into campaigns and commercial activity.
• Have worked across social, email, PR, content, partnerships and paid media.
• Are strong storytellers and confident writing clear creative briefs.
• Are commercially minded and comfortable using data to prioritize.
• Can balance long-term planning with hands-on execution.
• Use AI tools actively as part of modern marketing work.
• Have hospitality, travel, lifestyle or community-brand experience. This is a plus.

A FEW MUST HAVES

• Senior marketing experience with ownership of an integrated marketing plan.
• Experience leading or developing other marketers.
• Strong stakeholder management skills.
• Strong written and verbal English.
• An EU passport or valid working and residence permit for The Netherlands.
• Availability for a full-time role.