Head of Digital Commerce

Loop; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

32 vacation days

Job summary

Loop is seeking a Head of Digital Commerce to own the DTC website experience, including Shopify, across Amsterdam or Antwerp. You will lead a multidisciplinary team to optimize conversion, brand storytelling, and customer journeys while scaling commercial impact.

The role requires senior leadership, strategic roadmapping, and strong collaboration with Brand, Performance, Data, and Tech. The position is hybrid, with a focus on building Loop’s digital flagship and enabling growth across markets.

Qualifications

• Senior leader with experience guiding a high-performing ecommerce or Shopify function.
• Experience owning a DTC website, product, and CRO initiatives at scale.
• Proven ability to set roadmaps, align teams, and drive commercial impact.

Responsibilities

• Own Loop’s Shopify website experience end-to-end and drive KPIs.
• Lead a multidisciplinary team across content, project management, product ownership, and CRO.
• Set roadmap, operating rhythm, and priorities for a powerful, reliable site.
• Partner with Performance, Data & Insights, UI/UX, and Tech to turn insight into action.
• Enable new products, campaigns, and markets via a scalable website experience.
• Manage Shopify tooling and agency budget with clear prioritisation and judgement.

Skills

Ecommerce leadership

Shopify

Digital product

DTC website

Team leadership

Roadmap planning

AI usage

Stakeholder management

Job description

Head of Digital Commerce

Location: Antwerp or Amsterdam | Full-time | Hybrid
Experience: Senior leader with experience leading a high-performing ecommerce, Shopify, digital product, or DTC website function

Own Loop’s digital commerce experience and help drive commercial growth and a best-in-class customer journey.

You’ll lead the DTC website experience at loopearplugs.com and the Shopify ecosystem behind it, balancing conversion, customer experience, brand, compliance, and business enablement at scale. All yours. If you've mastered digital commerce and you're ready to break the rules that no longer work, this is where you do it.

The role

You step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. You’ll lead Loop’s Shopify function and multidisciplinary team across digital content, ecommerce project management, product ownership, and CRO. You’ll set the roadmap, operating rhythm, and priorities that keep our website commercially powerful, reliable, and easy to shop, while evolving it into an even stronger digital flagship for the Loop brand.

What you’ll do (and what you won’t)

• You own the strategy, roadmap, and performance of Loop’s Shopify website experience end-to-end.
• You lead a multidisciplinary team across digital content, ecommerce project management, product ownership, and CRO, setting clear priorities, ways of working, and accountability.
• You own core website KPIs, including conversion rate, site performance, accuracy, and customer journey quality.
• You evolve the website as a digital flagship, bringing together product education, brand storytelling, guided selling, merchandising, and conversion.
• You make decisions grounded in customer behaviour, commercial impact, and operational feasibility, partnering with Performance, Data & Insights, UI/UX, and Tech & AI to turn insight into action.
• You enable new products, campaigns, categories, partnerships, and markets through a scalable website experience.
• You act as the key Shopify partner across Product Marketing, Brand, Performance, CRM, Finance, Legal, Operations, Retail, B2B, Careers, and Customer Happiness.
• You manage Shopify tooling and agency budget, balancing stakeholder needs with clear prioritisation and strong commercial judgement.

You won’t

• wait for endless approvals when there is enough signal to make a decision.
• hide behind processes or stakeholder volume instead of setting clear priorities.
• spend months polishing work before learning from what customers actually do.
• talk about AI without practicing it in your workflow.

How you’ll succeed

We look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll keep loopearplugs.com a high‑performing, reliable, and commercially powerful sales channel while building a sustainable operating model for the Shopify team. Website conversion, performance, accuracy, and customer experience improve over time. Product launches, campaigns, and business‑critical website needs land smoothly. Across Loop, Shopify is seen as a strategic partner that is commercially sharp, customer‑focused, and easy to work with.

What you’ll bring

• You bring experience leading a high‑performing ecommerce, Shopify, digital product, or DTC website function.
• You’re a strong commercial thinker with a clear understanding of conversion, customer journeys, merchandising, and website performance.
• You have strong taste and judgement across brand and UI/UX, and you know commercial optimisation should not come at the expense of customer experience or long‑term brand equity.
• You’re confident leading multidisciplinary teams and managing senior specialists.
• You can turn broad business needs into a clear roadmap and operating rhythm, and work effectively across Brand, Product, Tech, Data, Marketing, Operations, and Finance.
• You’re a strong prioritiser who can balance speed, quality, risk, and impact, influence senior stakeholders, and make decisions with incomplete information.
• You use AI regularly and intentionally to improve the quality, output, experience, or decisions behind your work. You know where AI adds value and where it doesn’t, build repeatable workflows where relevant, critically evaluate outputs before they ship, and stay accountable for the result.
• You want your work to matter, not just exist.

Loop isn’t for everyone. We might not be a match if you:

• Wait for direction instead of taking initiative.
• Mistake activity for impact.
• Feel uneasy when things are still taking shape.
• Prefer alignment meetings over decisions.

Still listening?

We are not looking for people to watch from the sidelines. Loopers step in, speak up and go for more. More firsts. More growth. More: “I can’t believe we did that.” If you are like that too, let’s talk.

Why work at Loop

At Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. And you’ll feel that the moment you walk in. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously. And when you go all in at work, you also go all in on life. That’s why we give you 32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.

Interview Process

• Phone screens (Recruiter + Hiring Manager): October 19 to November 6
• Onsite case study and stakeholder interviews: November 9 to November 20
• Target offer date: By November 30
• Target start date: January 4, 2027

The Fine Print

• We know great leaders don't always tick every box. If this role excites you and you believe you can help shape Loop's future, we'd love to hear from you, even if your experience doesn't match every requirement.
• We will review all applications. There is no need to send an additional email.
• We are not accepting candidates from agencies at this point in time; we work directly with candidates.
• We are continually exploring the best ways to hire and build Loop, this includes the use of A.I. and testing. If you need any accommodation in these regards, please write to our recruitment team directly.