Head of Courier Marketing

Takeaway.com; Amsterdam; On-site; EUR 140,000 - 200,000; Full time

Job summary

Just Eat Takeaway.com seeks a senior leader to define and govern courier marketing strategies across key markets. You will shape the courier value proposition, messaging standards and channel reach, while guiding CRM journeys and in-app campaigns with specialist teams.

You will collaborate with Operations, Product and Market Leaders to ensure onboarding quality, trust and community connection, translating insights into strategic recommendations for executive leadership.

Qualifications

• This role defines the marketing strategy for courier-facing audiences across priority markets.
• Leads on the courier value proposition, messaging standards and channel reachability.
• Prioritises initiatives across attraction, activation, retention and engagement needs.
• Oversees CRM journeys, in-app messaging and content with delegated execution.
• Acts as senior point of contact for Operations, Country Marketing, Market Leaders and Product.
• Ensures onboarding quality, trust and community connection without duplicating growth duties.
• Translates courier insight into strategic recommendations for leadership.

Responsibilities

• Define the courier marketing strategy across priority markets, lifecycle moments and courier segments.
• Govern courier value proposition, messaging standards and channel reachability.
• Prioritise initiatives across attraction, activation, retention, reactivation and incentives.
• Oversee strategic direction for courier CRM journeys, in-app messaging and social campaigns.
• Act as senior contact for Operations, Country Marketing and Product on courier decisions.
• Ensure marketing activity supports onboarding quality, trust and community connection.
• Convert courier insights into strategic recommendations for the CMO and leadership forums.

Skills

Lifecycle marketing

Marketplace marketing

Community marketing

Workforce marketing

Courier audience dynamics

Cross-functional collaboration

Strategic governance

Data-driven insights

Job description

Ready for a challenge?

Then Just Eat Takeaway.com might be the place for you. We're a leading global online delivery platform, and our vision is to empower everyday convenience.

Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

• Head of Courier Marketing
• Location: Amsterdam Office
• Category: Marketing
• Full time

About this role:

This role defines the marketing strategy for courier-facing audiences and ensures that courier proposition, lifecycle communication and market activation priorities are aligned across the organisation. The role sets direction for courier attraction, activation, retention, onboarding support and in-app communication, while detailed delivery is handled by the layer below and by local market teams. The role acts as the senior CMO point of contact for courier marketing topics and does not own growth or performance marketing execution.

• Define the courier marketing strategy across priority markets, lifecycle moments and courier segments, ensuring alignment with brand, operations and market priorities.
• Govern the courier value proposition, messaging standards and channel reachability principles, ensuring that central guidance is clear and locally actionable.
• Prioritise courier marketing initiatives across attraction, activation, retention, reactivation, peak availability and incentive participation based on strategic relevance and market need.
• Oversee strategic direction for courier CRM journeys, in-app messaging, content and social campaigns, while delegating campaign execution and optimisation to specialist teams.
• Act as the senior point of contact for Operations,Country Marketing, Market Leaders and Product on courier marketing decisions, escalations and cross-functional dependencies.
• Ensure courier marketing activity supports onboarding quality, trust, recognition and community connection without duplicating growth or performance marketing responsibilities.
• Convert courier insight, campaign results and market feedback into strategic recommendations for the CMO and relevant leadership forums.

Skills and Experience:

• Brings significant experience in lifecycle, community, marketplace, workforce or customer marketing in a multi-market environment.
• Understands courier, driver, rider or supply-side audience dynamics and can translate operational priorities into clear marketing strategy.
• Applies strong judgement in prioritising strategic courier marketing initiatives across attraction, activation, retention and engagement needs.
• Builds effective partnerships with Operations, Product, Country Marketing and Market Leaders, especially where audience experience depends on multiple functions.
• Leads through strategic direction and governance, ensuring detailed campaign build, localisation and channel execution sit with the appropriate teams.
• Uses data and qualitative insight to identify courier communication gaps, proposition issues and market-specific opportunities.
• Communicates sensitive courier marketing trade-offs clearly, balancing brand reputation, operational feasibility and market needs.

Main KPIs

• Courier marketing strategy delivery against agreed planning milestones.
• Adoption and local usability of courier value proposition, messaging and channel guidelines.
• Effectiveness of courier lifecycle communication, measured through agreed activation, retention, reactivation and engagement indicators.
• Quality and timeliness of courier marketing support for priority markets, cities and supply moments.
• Courier insight integration into annual and quarterly planning.
• Stakeholder satisfaction from Operations, Product and Market Leaders on courier marketing clarity and support.

Impact on organisation
Leads the strategic courier marketing agenda globally, shaping how JET communicates with couriers across their full lifecycle — from proposition to activation. The role affects courier trust, engagement and availability across priority markets, while providing a clear senior decision point for courier marketing topics that cut across CMO, Operations, Product and local market teams.

At JET this is how we play

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we’re building a customer-first culture which enables us to stay one step ahead of the competition.