Head of Content and Creative

Pure Fishing is a leading global provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Our mission is to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior services delivering exceptional financial results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish!

Job Summary:

Reporting to the Marketing Director EMEA, you will be responsible for driving bold, innovative, and boundary-pushing creative work that elevates and grows our brands. This role blends creative vision with strategic execution, overseeing concept development, campaign creation, and content production across multiple platforms. You will be highly creative and operationally strong, ensuring impactful storytelling that resonates with our audience.

Key Responsibilities:

1. Leading the development of compelling creative concepts, ensuring they align with brand strategy and push creative boundaries.
2. Partnering with Brand Activation managers for creative development, driving brand consistency from a narrative and visual perspective.
3. Overseeing visual identity and brand storytelling, ensuring strong and consistent brand communication.
4. Leading the design, photography and copy teams to deliver strong and consistent packaging, product visuals and campaigns.
5. Planning and executing 360° marketing campaigns and social media content that drives engagement and brand growth.
6. Managing multiple creative projects simultaneously, ensuring timely delivery while maintaining high creative standards.

Role Requirements:

1. Proven experience in a senior creative role, ideally within a fast-paced, brand-driven environment.
2. Strong portfolio demonstrating innovative campaigns, storytelling, and art direction.
3. Understanding of social and digital platforms, content formats, and audience engagement strategies.
4. Strong leadership and collaboration skills, with experience managing teams and external creative partners.
5. Strong English skills are essential and additional European languages would be an added benefit.

What we can offer:

This role is based in our office space in Breda, the Netherlands. An attractive salary and benefits package is available for the successful candidate, based on skills and experience, together with the learning, development, and career opportunities you would expect in a global organisation. We have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.

To find out more or to apply, please reach out to hremea@purefishing.com today.