Head of B2C

SOUS; Netherlands; On-site; EUR 120,000 - 180,000; Full time

Job summary

SOUS is seeking a founder-level leader to own and grow our consumer B2C brands. You will sit at the helm of the B2C business, setting strategy, building the team, and owning product direction with the tech team.

You’ll run the marketing engine and decide how brands grow, connect, and scale, while leveraging the existing funding, infrastructure and restaurant network. This is a founder-level role in a fast-growing startup with the backing to scale in the Netherlands, Germany and beyond.

Qualifications

• Have founded, co-founded or led a startup in consumer tech, marketplaces, food or experiences.
• Demonstrated real P&L ownership and ability to take a consumer product from early traction to growth.

Responsibilities

• Own the B2C business end-to-end, including P&L and brand strategy.
• Lead product direction with the tech team and build a scalable marketing engine.
• Hire and lead the B2C team across marketing, content, operations and partnerships.
• Drive revenue, margins, CAC and retention for the B2C brands.

Skills

Founder experience

P&L ownership

Job description

Build and run the SOUS consumer business as its founder-level leader. You own our B2C brands end to end, with the funding, infrastructure and restaurant network already in place.

Full-time

About SOUS

SOUS exists to give independent restaurants the same acquisition-to-retention infrastructure that only chains and delivery platforms could previously afford. We build it as one connected data layer, replacing the fragmented stack most restaurants run today: a listings tool here, a separate storefront there, and no CRM at all.

Spotlight owns discovery, as search shifts from Google links to AI assistants recommending where to eat. Commerce owns the transaction, and, critically, the guest relationship that marketplaces have been extracting for a decade. Every order through that owned channel generates data that sharpens the next cycle of visibility, personalisation and retention, compounding in the restaurant's favour instead of the platform's.

Our long-term bet is simple. As AI becomes the default interface for "where should I eat", the restaurants that own their guest data and their presence in that layer will keep the margin, and the ones still renting both from marketplaces will not. We are building the infrastructure to make the first outcome the default, not the exception.

We are a team of 27, working from our headquarters on the Vijzelstraat in Amsterdam city centre, and we are growing fast across the Netherlands, Germany and South Africa.

About the role

Today SOUS is known as B2B infrastructure: we help independent restaurants get found in AI search and take orders directly. But we are building the other side of that market too. Under the SOUS brand we run consumer brands where diners discover, order from and experience independent restaurants and chefs. They sit on top of the restaurant network and data we already have, which is the unfair advantage most consumer food platforms never get.

The Head of B2C is the managing director of our B2C brands. Not a marketing role, not a growth role: the actual P&L owner. You set the strategy, build and lead the team, own product direction together with our tech team, run the marketing engine, and decide how the brands grow, position themselves and connect. Think of it as running a startup inside a scale-up, with the funding, infrastructure and supply side already in place.

This role is for an entrepreneur. There is no playbook to follow and no one above you in B2C to make the calls. You decide what to build, what to test, what to stop and where to bet. You start lean, hands-on and close to the product and the customer, and you grow the business and the team as the traction comes. If you have built a company before, or have always wanted to without starting from zero, this is that opportunity.

Your team

You lead the SOUS B2C business and report directly to our CCO and co-founder. You build your own team as the business grows, and you work closely with the founding team, our tech team and the B2B commercial team, who bring the restaurant and chef network you build on.

Tasks

Your focus

• Own the B2C business end to end, including the full P&L of our B2C brands
• Find the fastest route to traction and scale for each brand, and decide how they connect
• Build the team from the ground up, starting hands‑on yourself
• Own product direction together with our tech team
• Build a marketing engine that grows diners, orders and bookings efficiently

Key responsibilities

• Write the B2C business plan: vision, strategy, targets and roadmap, and pitch it to the founders like you would to investors
• Own revenue, margin, acquisition cost and retention across the B2C brands
• Run fast experiments on proposition, pricing, channels and markets, and double down on what works
• Roll up your sleeves in the early phase: from launching campaigns to onboarding chefs and talking to diners
• Hire and lead the B2C team across marketing, content, operations and partnerships as the business grows
• Set the product roadmap together with tech and make the calls on what to build first
• Activate our restaurant and chef network on our B2C brands together with the B2B commercial team
• Build partnerships with chefs, venues and consumer brands to grow our dining experiences

Requirements

• You have founded, co-founded or been an early leader in a startup, ideally in consumer tech, marketplaces, food or experiences
• Real P&L ownership and a track record of taking a consumer product from early traction to growth