Growth Lead

Workwize; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Dynamic work place

Global team

Amsterdam HQ

Team events monthly

Work-life balance

Home office budget

Job summary

Workwize in Amsterdam seeks a data-driven Growth Marketing Lead to own paid and organic channels end to end, driving Stage 2 pipeline and revenue. You will diagnose the engine, ship rapid wins, and build a cadence of experiments across paid and organic.

Collaboration with Sales, CSM and Product Marketing is essential to optimize ICP coverage and messaging. You will lead a cross-functional team, continuously test ideas, and prioritize data-backed decisions over intuition, while adapting to a

Qualifications

• Owns paid and organic channels end to end and owns the pipeline they produce.
• Diagnoses the entire engine in month one: costs, returns, across channels and messages.
• Audits website performance end to end and translates to actionable steps.

Responsibilities

• Maintain 10% MoM growth in Stage 2 pipeline value across paid and organic.
• Build a testing and experimentation cadence with hypotheses, owners and review dates.
• Launch new channels and messaging tracks with data-driven go/no-go decisions.
• Work with Product Marketing to address ICP segments across channels and campaigns.
• Assess the current paid specialist and content resources and justify upgrades.
• Build and lead the team that runs the engine, treating optimization as a weekly discipline.

Job description

• Own paid and organic channels end to end, and own the number they produce: SQL output and Stage 2 pipeline contribution, not lead volume
• Diagnose the engine honestly in the first month: what is running, what it costs, what it returns across every channel, segment and message
• Ship quick wins immediately. Not a plan for quick wins, actual changes already live while the longer term structure is being built
• Audit website performance end to end, including landing pages, conversion optimisation and site structure, and turn it into actionable steps that lift both traffic volume and high quality lead flow
• Maintain the 10% month over month growth in Stage 2 pipeline value already running on paid and organic, while building the segmentation and testing structure underneath it
• Build a testing and experimentation cadence across paid and organic with hypotheses, owners and review dates, replacing ad hoc campaigns
• Launch new channels and messaging tracks, get real data out of them, and make scale or kill decisions on evidence rather than instinct
• Work with Product Marketing to make sure every ICP segment is addressed accurately across channels and campaigns, and keep Sales and CSM close rather than at arm’s length
• Assess the existing paid specialist and content resources against the bar this role sets, and make at least one hiring or team upgrade decision they can defend
• Build and lead the team that runs the engine, with optimisation treated as a weekly discipline rather than a project that ships once

Benefits

• Dynamic Work Place: Work flexibly with hybrid and remote options, plus the ability to work from anywhere for up to four weeks each year.
• Diverse, Global Team: Collaborate with a diverse team across cultures, unified by English, and anchored by our Amsterdam headquarters.
• Heart of Amsterdam: Enjoy the centrally located headquarters in Amsterdam with scenic views of the iconic canals.
• Monthly Team Events: Connect and celebrate with regular team events, meet-ups, and milestone celebrations in Amsterdam..
• Time to Recharge: Take advantage of vacation policies tailored to your region, ensuring work-life balance wherever you are.
• Home Office Budget: Receive a MacBook and a home office budget to ensure you’re set up for success anywhere.

• Cross functional operator.
• Works naturally with Sales, CSM, Product Marketing and Brand, and does not build in a silo
• Decides on data.
• Makes scale and kill calls on evidence, and moves without waiting for certainty
• Has operated at this scale.
• Has run demand generation inside a company that scaled from roughly €10M ARR to €60M or more, where multi segment, multi channel, multi message work was the norm
• Full funnel thinker.
• Connects every channel decision to Stage 2 pipeline and revenue, not just top of funnel volume
• Structured experimenter.
• Runs tests with a real hypothesis and a review date, and kills what does not work fast
• Talent evaluator.
• Has hired specialists before and can tell the difference between someone who executes and someone who just sounds good in an interview
• Continuous optimiser.
• Treats optimisation as an ongoing discipline built into every week, not a one time project that gets shipped and forgotten
• Owns paid and organic personally.
• Deep enough in both to challenge an agency, rebuild a campaign or fix a landing page when that is the fastest path
• Bias to action.
• Builds and ships alongside diagnosis, and does not wait for a finished strategy document before doing anything