Growth Generalist

Startup Atlas; Amsterdam; Remote; EUR 70,000 - 100,000; Full time

Job summary

Lleverage.ai is seeking a Growth Generalist to own inbound demand generation, content, and product launches for wholesale, distribution, and manufacturing sectors. You’ll build campaigns, assets, and websites with AI tools, aiming for measurable pipeline growth.

You’ll work hands-on across paid, organic, content, and sales enablement, shaping messaging and rapid experimentation. Amsterdam on-site, equity-driven, fast-paced environment.

Qualifications

• 2-5 years in B2B marketing, demand gen, growth, or a generalist role in a startup or scale-up.
• You own outcomes, not just activities, and have the results to prove it.
• Experience building and shipping assets without heavy design/developer support.

Responsibilities

• Launch: own product launches end-to-end – positioning, assets, distribution, measurement.
• Demand gen: run paid acquisition across LinkedIn and Google for pipeline.
• Content: write landing pages, emails, one-pagers, and sales collateral that convert.
• Website: build and maintain Framer site end-to-end – copy, design, updates.
• Sales enablement: create battle cards, guides, and proof packs for closes.
• Analytics: build dashboards, track funnel metrics, attribution, weekly optimization.
• Build and automate: create AI-driven tools and workflows to generate leads.
• Fill the gaps: own GTM bits in early-stage days without waiting for teams.

Skills

B2B marketing

Growth hacking

Demand generation

Content creation

AI tooling

Tools

Framer

Webflow

Job description

The AI solution for companies that make, move, and sell physical products. Automates operational processes like order processing, invoice processing, and customer support within existing ERP systems.

Growth Generalist role at Lleverage.ai owning inbound demand generation using AI tools for B2B marketing in wholesale, distribution, and manufacturing sectors. Responsibilities include launching products, running paid ads, creating content, managing the website, sales enablement, analytics, automation, and filling GTM gaps.

Job Description

Growth Generalist

• On-site
• Amsterdam, Noord-Holland, Netherlands
• Marketing

We only hire the top 1% - no exceptions. If that's you, we'd love to hear from you.

Job details

About us

Hey there! We're Lleverage.ai, and we're on a mission to help operations teams of wholesalers, distributors, and manufacturers automate their back-office processes and achieve real ROI from AI.

We're a team of entrepreneurs and innovators who believe the future of work is 80% creativity, strategy, and human interaction, because AI takes care of the rest. If that sounds like something you want to help build, we'd love to have you on board!

Why this role exists

We have a product that industry veterans call the best AI platform on the market. We have customers in wholesale, distribution, and manufacturing seeing real operational results. What we don't have yet is the engine that turns that momentum into unstoppable inbound demand.

We're scaling fast through a sales-led motion targeting mid-market operations teams, buyers who are practical, ROI-driven, and don't respond to hype. Reaching them takes sharp messaging, creative content, and a marketer who genuinely understands the space. This role owns that build. Not a piece of it. All of it.

About the role

We're hiring a gowth generalist/ AI marketer who's gone all-in on AI tooling. Not someone who "uses ChatGPT sometimes", someone who builds Claude agents, generates assets with AI design tools, ships landing pages without waiting for developers, and thinks in workflows, not tasks.

You’ll own inbound demand generation: ads, organic LinkedIn, content, website, and sales enablement. The goal is pipeline. We measure success in leads.

This role sits between Growth Engineer and Growth Marketer. You shape the messaging. Build the pages. Run the launches. Look at the data, decide what's working, kill what isn't, and repeat, every week.

In a single day you might: rewrite our homepage to sharpen positioning for a VP Operations audience, build a Claude agent that automates your entire content repurposing workflow, brief a LinkedIn campaign targeting procurement leads at mid-market distributors, turn a customer win into a case study that closes three more deals, and ship an ROI calculator that becomes our best lead gen asset of the quarter.

You won't have a team. You will have every AI tool you need, full ownership, a meaningful equity package, and the trust to move fast. If you're the type who can do in a week what a traditional marketing team does in a month - this is your role.

What you'll do

Launch. Own product launches end-to-end - positioning, assets, distribution, measurement. You don't wait for a brief. You write it, build the asset, ship it, and measure what happened.

Demand gen. Run paid acquisition across LinkedIn and Google optimised relentlessly for pipeline, not vanity metrics. Brief and manage agency partners when needed and hold them accountable for results, not impressions.

Content. Write landing pages, emails, one-pagers, and sales collateral that convert operations buyers. Create LinkedIn and social content that makes the right people - VP Supply Chain, Head of Operations, procurement leads - stop scrolling. Turn customer stories and product demos into formats that drive reach and pipeline.

Website. Build and maintain our Framer site end-to-end - copy, design, shipping updates - without needing anyone else to sign off.

Sales enablement. Build the battle cards, objection handling guides, one-pagers, and proof packs that actually get used. Make it easier for the team to close every deal.

Analytics. Build dashboards, track funnel metrics, run attribution. Know what's working this week - not last quarter. Double down on what does and cut what doesn't fast.

Build and automate. Vibe-code tools, calculators, and interactive assets. Build Claude agents and AI workflows that let you punch way above your weight. Find scrappy ways to generate leads before an idea is "ready."

Fill the gaps. Early-stage GTM means things fall between the cracks. You pick them up without being asked.

Job requirements

What we're looking for

• 2-5 years in B2B marketing, demand gen, growth, or a generalist role in a startup or scale-up. You've owned outcomes, not just activities, and have the results to prove it.
• You have serious startup DNA. Extremely organised, fast context-switcher, energised by ambiguity. You don't wait for structure - you create it.
• You can build and ship without help. Landing pages, tools, interactive content, from idea to live without waiting on a designer or developer. Framer, Webflow, whatever gets it done.
• You write copy that converts enterprise operations buyers. You understand what makes a VP Supply Chain or Head of Procurement click, read, and take action. Strong opinions about messaging and not afraid to defend them.
• You're AI-native, not as a novelty but as your default operating mode. Claude, Cursor, Midjourney, Figma AI - you use these daily and you're always hunting for the next tool that unlocks an order-of-magnitude improvement.
• You think in pipeline and conversion. Leads and clicks are inputs, not outcomes.

Nice to haves

Experience marketing to operations teams in wholesale, distribution, or manufacturing. Built Claude agents or LLM-powered automations. ABM or account-based demand generation experience. Video or motion design skills. Background in B2B SaaS or enterprise software.

We offer

Change the world, literally. Traditional industries - wholesale, distribution, manufacturing - are sitting on a massive AI opportunity. Lleverage.ai is the platform actually delivering it, and you'll own how the world finds out.

Work, learn, have fun. We're building one of the strongest GTM teams in Europe. You'll work directly with the founding team, be inspired by exceptional talent density, and genuinely enjoy the people around you.

Build a unique network. Lleverage.ai is a global top AI brand. You'll connect with some of the most important operators and decision-makers in tech and traditional industry.

Get autonomy and ownership. This is not a role where you execute someone else's playbook. You build the strategy, own the results, and grow with the company.

Compensation. Competitive salary depending on experience, backed by an excellent share package that makes this genuinely worth betting on.