Global Website Lead – Hybrid, Localization & Optimization

Forbo

Assendelft

Hybrid

EUR 55,000 - 75,000

Full time

2 days ago

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Benefits offered by this job

Hybrid working

Flexible working

Global marketing team

Job summary

Forbo Flooring Systems is seeking a Website Specialist to join our Global Marketing team. You’ll coordinate migration of high-quality content to our new global platform and collaborate with project teams and local marketing across markets.

After launch, you’ll help maintain, optimize and localize websites and landing pages, work across cultures, and use analytics to drive improvements in performance, accessibility and user experience.

Qualifications

Bachelor’s degree or equivalent in Marketing/Digital Marketing/Website/Software Development or related field.
Around 5+ years of relevant experience in website management, digital marketing, content coordination or a comparable role.
Experience working across multiple countries and stakeholders; familiarity with CMS and content publishing; knowledge of SEO/GEO, online campaigns, landing pages, localization, and digital content quality.

Responsibilities

Coordinate website content migration and identify opportunities to improve content and processes.
Coordinate the localization and implementation of Global Marketing content across our markets.
Help local teams keep website content accurate, relevant and up to date.
Optimize website performance, mobile responsiveness and user experience.
Monitor and resolve website issues and support technical maintenance.
Use analytics to monitor performance and identify opportunities for improvement.
Act as a key point of contact for local marketing teams on websites, content and landing pages.