Global Portfolio and Brand Lead - Intimate Health

Karo Healthcare AB; Rotterdam; On-site; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Diverse & Inclusive environment

Flexible schedule

Career growth opportunities

Job summary

Karo Healthcare AB in Rotterdam is seeking a Global Portfolio and Brand Lead for the Intimate Health category. You will own the global category strategy for 3-5 years, shape Pevaryl's growth and lead cross-functional teams across markets to drive demand and profitability.

The role combines strategic planning with hands-on execution, including developing a compelling brand story, creating go-to-market activation, and translating insights into tangible growth opportunities across international

Qualifications

• 7+ years in Category or Portfolio Management, ideally FMCG/Consumer Health.
• Proven experience turning insights into growth and managing international projects.
• Strong brand-building, communication and go-to-market activation.
• Fluent English; degree in Business, Marketing, Innovation, Life Sciences or related field.

Responsibilities

• Own the global category strategy: develop and deliver the 3–5 year Intimate Health category plan.
• Drive portfolio growth by identifying opportunities, needs and trends to unlock value.
• Lead innovation: build a commercially focused pipeline from insight to launch.
• Shape Pevaryl's future: own the global brand strategy and 1–3 year growth plan.
• Deliver brand execution: create global assets, toolkits and activation guidelines.
• Turn insight into action: use data to build business cases and investment ideas.
• Collaborate internationally with Marketing, Insights, R&D, Regulatory, Supply Chain and markets.

Skills

Category management

Portfolio management

Brand management

Innovation

Go-to-market

Cross-functional leadership

Strategic thinking

English fluency

Education

Bachelor's or higher in Business/Marketing/Life Sciences

Tools

Microsoft Office

Job description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey.

We're currently looking for a Global Portfolio and Brand Lead - Intimate Health for our office in Rotterdam.

What's in it for you? Ready to shape the future of a global healthcare category? This is an opportunity to take real ownership of our Intimate Health portfolio and drive the global growth of Pevaryl, combining strategic thinking with hands‑on execution. You'll have the freedom to shape category strategy, accelerate innovation and influence commercial decisions across international markets. Working with talented, cross‑functional teams, you'll play a pivotal role in building brands, identifying growth opportunities and delivering meaningful results in a fast‑paced, entrepreneurial environment.

What you'll be doing

• Own the global category strategy: Develop and deliver the 3-5 year Intimate Health category strategy, defining portfolio priorities, growth opportunities and long‑term direction.
• Drive portfolio growth: Identify new market opportunities, consumer needs and category trends to optimise the portfolio and unlock sustainable, profitable growth.
• Lead innovation: Build and prioritise a commercially focused innovation pipeline, taking ideas from consumer insight and concept development through to launch.
• Shape the future of Pevaryl: Own the global brand strategy and 1-3 year growth plan, strengthening brand positioning, communication and activation across key markets.
• Deliver impactful brand execution: Develop global brand assets, digital-first toolkits and activation guidelines that enable local teams to succeed.
• Turn insight into action: Use consumer, market, competitor and commercial data to identify opportunities, build business cases and make informed investment decisions.
• Collaborate internationally: Partner with Marketing, Insights, R&D, Regulatory, Supply Chain, Finance and local markets to bring strategies and innovations to life.
• Champion performance: Monitor category and brand performance, identify opportunities for improvement and drive commercial results.
• Influence and lead: Act as a key global stakeholder, aligning cross‑functional teams, challenging existing thinking and driving clear, commercially focused decisions.

Experience and Requirements

• 7+ years of experience in Category Management, Portfolio Management, Innovation or Brand Management, ideally within FMCG, Consumer Healthcare, OTC or Health & Beauty.
• Proven experience developing category or portfolio strategies and translating them into successful commercial growth plans.
• Strong brand-building expertise, including positioning, innovation, communication development and go‑to‑market activation.
• A commercially driven mindset, with experience in business cases, investment decisions, portfolio performance and budget management.
• Ability to translate consumer insights, market trends and competitive intelligence into actionable growth opportunities.
• Experience managing complex, cross‑functional projects, ideally across multiple international markets.
• Strong analytical, strategic and problem‑solving skills, with the ability to prioritise and deliver results.
• Excellent communication, presentation and stakeholder management skills, with the confidence to influence senior leaders.
• A degree in Business, Marketing, Innovation, Life Sciences or a related field.
• A proactive, collaborative and entrepreneurial approach, with the ability to balance strategic thinking with hands‑on execution.
• Fluent English and proficiency in Microsoft Office.
• Above all, we're looking for someone who thrives in a fast‑moving environment, takes ownership and isn't afraid to challenge the status quo.
• Someone who can think strategically, act decisively and bring people together to deliver results.
• Opportunity to create, grow, and encourage.

Karo Healthcare has a Diverse & Inclusive environment.

We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions. Flexible schedule and life-work balance. Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry. Very positive work environment in a young, international, and motivated team. Start-up spirit while being a part of a large international organisation with strong values.