Global Paid Media Effectiveness Lead

ING Nederland

Amsterdam

Hybrid

EUR 120,000 - 180,000

Full time

2 days ago

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Benefits offered by this job

Hybrid working

Pension scheme

13th month salary

Holiday pay 8%

Job summary

ING Nederland is seeking an experienced Senior Manager Global Paid Media Effectiveness to shape capability growth in collaboration with local markets. You will oversee project delivery, coordinate cross-market teams and drive strategic media investment decisions.

The role blends hands-on analytics with stakeholder management and global collaboration. You will work on marketing mix modelling, attribution, and incrementality testing, ensuring measurement translates into business impact across

Qualifications

10+ years in media effectiveness analytics and performance measurement.
Experience with both online and traditional media across sectors.
Bachelor’s or Master’s degree in a relevant field is preferred.

Responsibilities

Lead ING’s global media measurement framework across marketing mix modelling and attribution.
Drive global marketing mix modelling across nine markets with external partners.
Define global attribution modelling and guide local markets on outputs.
Create scalable incrementality testing framework across markets.
Establish global KPIs, dashboards and campaign reporting.