Global Media Tech & Data Innovation Lead

Unilever PLC

Rotterdam

On-site

EUR 110,000 - 150,000

Full time

6 days ago

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Job summary

Unilever PLC is seeking a Data + Tooling Innovation Media Lead for the Integrated Demand Generation Team (IDG). This role shapes end-to-end media performance infrastructure across execution, technology and data to deliver stronger business outcomes at global scale.

You will work on media buying, ad tech partnerships, and agile governance to drive smarter activation. The position emphasizes AI-enabled activation opportunities, asset code frameworks and Rapid ROI, with collaboration across markets

Qualifications

Deep hands-on experience across major digital media platforms.
Strong understanding of media buying, optimisation and auction dynamics.
Experience using ad tech partners such as Smartly, The Trade Desk, Innovid, and DoubleVerify.

Responsibilities

Define and scale buying best practices across major media platforms.
Drive adoption of Smart Bidding and platform-native optimisation capabilities.
Own media spend and performance reporting across markets with clear visibility.
Manage reporting foundations including asset code frameworks, Rapid ROI, spend and competitor reporting.
Maximise value of ad tech partners and simplify activation workflows.
Prepare media activation for deeper content integration with data and workflows.
Scale agentic tools to reduce manual work and accelerate optimisation.