General Manager

Biobest Nederland B.V.; De Lier; On-site; EUR 150,000 - 210,000; Full time

Benefits offered by this job

Company car

Job summary

BioBest Netherlands & Belgium is seeking an ambitious General Manager to lead the business across both markets from De Lier. You will drive commercial performance, expand market share, and foster lasting customer partnerships.

This senior, sales-focused leadership role requires strategic thinking and hands-on execution. You will build a high-performing team, translate strategy into executable plans, and strengthen Biobest's presence in the Dutch and Belgian horticulture sectors through

Qualifications

• Senior commercial leadership experience (GM, Commercial Director, Sales Director, or similar).
• Proven track record in sales growth and market share expansion.
• Strategic thinker with hands-on execution.
• Strong financial and business acumen.
• Excellent leadership and stakeholder management skills.
• Fluency in Dutch and English.
• Experience in horticulture, agriculture, biological crop protection, or related sectors preferred.

Responsibilities

• Develop and execute the commercial growth strategy.
• Define go-to-market approaches and manage distributor networks.
• Drive forecasting, pipeline management, and CRM analytics.
• Lead a high-performing cross-functional team.
• Build strong relationships with growers, distributors, and partners.

Skills

Commercial leadership

Sales growth

Strategic thinking

Financial acumen

People leadership

Dutch & English fluency

Job description

BIOBEST General Manager Netherlands & Belgium

Lead Growth. Inspire People. Drive Market Success.

About the company

Our client, BioBest Group, was founded in 1987 and pioneered the commercial use of bumblebees for crop pollination and has since grown into a global leader in biological crop protection and pollination, serving customers in more than 100 countries. The company operates across four core business areas: pollination, biological crop protection, biopesticides, and high-tech integrated pest management (IPM).

BioBest Netherlands is based in De Lier, Biobest Belgium in Westerlo, and specializes in consulting, sales, and distribution of biological crop protection solutions for the Dutch & Belgian horticultural market.

The Role

Biobest Netherlands & Belgium is seeking an ambitious and commercially driven General Manager to lead and expand its business across both markets. In this sales-oriented leadership role, you will be responsible for driving commercial performance, growing market share, accelerating the adoption of innovative solutions, and building lasting customer partnerships. Success in this role requires a combination of strategic thinking, commercial excellence, and strong people leadership.

As General Manager, you will lead the Netherlands and Belgium organization, converting strategy into tangible results, developing a high-performing team, and further strengthening Biobest's presence in the market.

Key Priorities

• Drive sales growth, market penetration, and market share expansion.
• Develop new business opportunities, innovations, and crop segments.
• Build and lead a high-performing commercial organization.
• Deliver operational excellence through data-driven decision making.
• Strengthen strategic relationships with customers, distributors, and industry partners.

Key Responsibilities

Strategic & Commercial Leadership

• Develop and execute the commercial growth strategy.
• Define winning Go-to-Market approaches (direct and indirect, i.e. via sales and distributors) and identify new growth opportunities. This also includes managing and expanding the distributor network.
• Monitor market trends, competition, and customer needs.
• Drive profitable growth through sound business and financial management.
• Lead, coach, and inspire a high-performing team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Develop future talent and organizational capabilities.

Operational Excellence & Analytics

• Drive forecasting, pipeline management, and performance monitoring.
• Translate CRM and business data into actionable insights.
• Ensure effective use of sales processes, tools, and reporting systems.

Stakeholder Management

• Build strong relationships with growers, grower organizations, distributors, and key partners.
• Lead strategic negotiations and support major commercial opportunities.
• Act as a trusted representative of Biobest within the industry.

Profile

We are looking for a commercially minded leader with:

• Proven success in a senior commercial leadership role (GM, Commercial Director, Sales Director, or Business Unit Leader).
• A strong track record in delivering sales growth and market share expansion.
• Strategic thinking combined with a hands-on execution mindset.
• Strong financial and business acumen.
• Excellent leadership, coaching, and stakeholder management skills.
• Strong analytical and decision-making capabilities.
• Excellent communication and negotiation skills.
• Fluency in Dutch and English.
• Experience within horticulture, agriculture, biological crop protection, pollination, or related sectors is highly preferred.

Why This Role?

This is a unique opportunity to lead a market-focused organization, shape growth strategy, develop people, and make a direct impact on the future success of Biobest in the Netherlands and Belgium.

Offer

A competitive compensation package aligned with the scope and seniority of the role, incl. a company car.