EU Marketing Manager

Gisou; Amsterdam; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

Gisou is seeking a Brand Activation Leader to drive Sephora EU activation and translate global strategy into locally relevant plans. You will shape go-to-market initiatives, collaborate with Global teams, and ensure cohesive regional execution across social, trade marketing, VM, and online channels.

You will partner with markets and retailers to deliver bold launches, manage regional assets, and drive awareness, desirability and commercial impact across Europe.

Qualifications

• Experience in beauty/retail activation across Europe.
• Strong storytelling and data-driven decision making.
• Ability to manage multiple markets and timelines.
• Collaborative and proactive with excellent communication.

Responsabilités

• Lead the Sephora EU activation roadmap and translate global strategy into regional plans.
• Co-create 360° launch assets with Global teams for regional needs and launches.
• Ensure timely delivery of regional marketing assets and in-store materials.
• Partner with markets/retailers to bring launches and brand moments to life.
• Lead internal milestone meetings to drive decisions and execution.

Connaissances

PowerPoint

Figma

Analytical thinking

Stakeholder management

Organizational skills

Outils

Figma

PowerPoint

Description du poste

ABOUT US:

Gisou is born out of a passion for bees and haircare, based on a six-generation beekeeping heritage, our products are inspired by and made with the finest, sustainably sourced ingredients from our very own Mirsalehi Bee Garden.

At Gisou we are on a mission to share our HONEY GLOW. As a rapidly growing scale-up, we're dedicated to crafting iconic beauty products, and building a world-class team to drive our vision and brand forward. We are talent obsessed and deeply believe that the raw skills of our people, and their collective brilliance is what makes ustrulyextraordinary!

ABOUT THE ROLE:

Brand Activation

• Lead the Sephora EU activation roadmap, translating global brand strategy into locally relevant marketing plans.
• Analyse brand performance, competitive activity and local market insights to identify new growth opportunities.
• Shape and champion bold, culturally relevant activation ideas that drive brand awareness, desirability and commercial impact across the region.

Go-to-Market

• Co-create impactful go-to-market strategies and activation toolkits with Global teams, tailored to regional priorities, market needs and key launch timings.
• Lead the briefing and development of integrated 360° launch assets across Social, Communications, Trade Marketing, Visual Merchandising, In-Store and Online.
• Ensure all regional marketing assets are delivered on time, on brand and ready for seamless local execution.
• Manage seasonal in-store VM updates in partnership with the Global VM team and regional external vendor, ensuring seamless execution that effectively showcases newness and bestsellers.
• Partner with key markets and retailers to bring launches and brand moments to life with consistency and local relevance.

Cross-Functional Leadership

• Build strong, collaborative relationships with Global brand teams, regional stakeholders, local markets and key retail partners.
• Act as the key regional marketing connector, ensuring clear communication and alignment across all stakeholders.
• Lead key internal milestone meetings to drive decisions, maintain momentum and ensure flawless execution.
• Continuously improve internal processes and ways of working to enable greater clarity, agility and efficiency.

WHO YOU ARE:

• Deeply plugged into beauty, haircare, culture and the fast-evolving digital landscape.
• A strong visual storyteller, with excellent PowerPoint skills and confidence working in Figma.
• Proven experience working with leading beauty retailers and activating brands across multiple European markets.
• A sharp analytical and commercial mindset, with the ability to turn data and local insights into clear actions.
• An entrepreneurial self-starter with outstanding organisational and multitasking skills.
• The ability to balance strategic thinking with hands-on execution and a genuine drive to make things happen.
• A highly collaborative approach, with strong communication, influencing and stakeholder-management skills.

WHAT WE OFFER:

• 1 day of remote working per week.
• Subsidised fresh daily lunch via our partner Feedr, plus drinks and snacks provided in the office.
• Regular team activities and drinks.
• Contribution towards ClassPass membership.
• Mental health support via OpenUp.
• Ability to lease a bike with a small employer contribution.
• Every year, you’ll receive a personal employee gift card.

At Gisou, you’ll be part of an ambitious, fast-growing beauty company with an international, dynamic, and collaborative atmosphere. You’ll join a team of creative powerhouses and bold thinkers who bring out the best in each other and work together to build something iconic.

Growth here isn’t a side benefit it’s part of the journey. As our business continues to evolve globally, you’ll find plenty of opportunities to stretch your skills, push your boundaries, and shape the future of beauty with us.