Ecommerce Specialist

Formula Air; Netherlands; Hybrid; EUR 52,000 - 75,000; Full time

Benefits offered by this job

Career growth

Training opportunities

Team trips

Friendly team

Job summary

Formula Air, an international manufacturer and distributor of dust extraction and air filtration products, seeks an E-commerce Specialist to drive growth and performance of its webshop brands. You will own CRO, paid acquisition, UX improvements, and customer retention initiatives across multiple European markets.

Reporting to the Marketing Manager, you will analyze data, optimize campaigns, and collaborate with internal teams and agencies.

Qualifications

• 2 years of experience with website/e-commerce management (Shopware a plus).
• Proficient in digital marketing concepts and analytics.
• Strong written and verbal communication in English.
• Familiar with SEO, SEM, email marketing and content marketing.

Responsibilities

• Drive online revenue growth across all webshop brands.
• Monitor performance and identify opportunities to increase traffic, conversions, and LTV.
• Analyze customer behavior and e-commerce KPIs to support data-driven decisions.
• Manage SEA campaigns (Google Ads, Shopping, Performance Max, remarketing).
• Coordinate with internal stakeholders and agencies to improve campaigns.
• Own Shopware development roadmap and roadmap prioritization.
• Monitor KPIs and report on performance; provide actionable insights.

Skills

Website/e-commerce management

English proficiency

Data analytics

SEO

SEM

Email marketing

Content marketing

UX basics

Education

Business/Marketing/e-commerce degree

Tools

Shopware knowledge

Job description

Formula Air is a fast-growing international manufacturer and distributor of industrial dust extraction and air filtration products, serving customers across Europe through offices in Belgium, the Netherlands, France, Germany, Sweden, Lithuania, and Vietnam. For over 30 years, we have helped improve air quality in industrial environments, combining technical expertise, reliable product availability, and fast delivery through our production facilities in Europe and Asia. As part of our continued growth, we are rapidly expanding our digital channels, e-commerce platforms, and self-service solutions to make it even easier for customers to do business with us.

Our ambition is to become Europe's leading one-stop-shop for standardized dust extraction components by combining operational excellence with an outstanding digital customer experience. At Formula Air, you'll join an entrepreneurial and international team where ownership, initiative, and continuous improvement are valued. We offer the freedom and support to develop your talents, grow your career, and make a real impact in a company that is transforming and scaling rapidly.

Read more: About Formula Air

2FUNCTION DESCRIPTION

Function name: eCommerce Specialist

Reports to: Marketing Manager

Start Date: October 2026

The goal of the function is to drive the growth and performance of all webshop brands through customer acquisition, conversion optimization, customer retention initiatives, and continuous improvement of the online shopping experience.

3SUCCESS METRICS

• Online revenue growth
• Conversion rate
• Customer acquisition cost (CAC)
• Return on advertising spend (ROAS)
• Repeat purchase rate

4RESPONSIBILITIES

E-commerce Growth & Performance

• Drive online revenue growth across all webshop brands
• Monitor webshop performance and identify opportunities to increase traffic, conversions, and customer lifetime value
• Analyze customer behavior, sales trends, and e-commerce KPIs to support data-driven decision making

Paid Acquisition & Demand Generation

• Manage and optimize SEA campaigns, including Google Ads, Shopping, Performance Max, and remarketing activities
• Coordinate with internal stakeholders and external agencies to improve campaign performance
• Monitor return on advertising spend and customer acquisition costs

Conversion Rate Optimization (CRO)

• Identify and implement opportunities to improve conversion rates across all webshop brands
• Analyze user behavior and customer journeys to remove barriers to purchase
• Conduct testing and optimization initiatives to improve webshop performance

Customer Experience & User Experience

• Own and optimize the end-to-end customer journey across all webshop brands
• Identify opportunities to improve usability and customer satisfaction
• Define and prioritize user experience (UX) improvements

Loyalty & Customer Retention

• Develop and manage customer loyalty and retention initiatives
• Identify opportunities to increase repeat purchases and customer engagement
• Support implementation of personalization and customer experience enhancements

Shopware & E-commerce Development

• Own the Shopware development roadmap
• Gather business requirements and prioritize webshop improvements
• Coordinate implementation and testing of new webshop functionality
• Identify opportunities for automation and digital self-service solutions

Analytics & Reporting

• Monitor and report on webshop KPIs, campaign performance, customer behavior, and conversion metrics
• Create actionable insights and recommendations to drive business growth
• Support management reporting and strategic planning

5PROFILE

Personality:

• Positive, proactive, and fast learner.
• Enjoy working in a changing environment.
• Able to work independently and as part of a team.
• Able to prioritize workload and consistently meet deadlines.

Skills & experience

• Business administration, Digital Media, E-commerce, or Marketing degree preferred
• 2 years of experience with website / e-commerce management (knowledge of platforms like Shopware would be an advantage).
• Familiarity with analytical concepts and the ability to interpret data.
• Basic understanding of SEO, SEM, email marketing, and content marketing.
• Basic understanding of UX, Google Analytics, web design, customer flow, and web analysis.
• Strong written and verbal communication skills in English.

Nice to haves:

• Experience in Adobe Photoshop and InDesign.
• Other languages: French, Dutch, or German.

6TERMS

Working hours

8.30am-5pm, Mon-Fri

Beek en Donk, the Netherlands; monthly business trips to the sales offices of France and Germany

Contract type

Permanent

Working conditions

Work from home or office

Travel locally/abroad (occasionally)

7COMPANY BENEFITS

• Salary based on your skills and experience
• Additional renumeration based on performance
• Team buildings, business trips locally and abroad
• Courses, seminars, conferences, and other training options
• Opportunity for career growth in an international company.
• Friendly team and enjoyable working environment