eCommerce CRM Specialist

Action; Netherlands; Hybrid; EUR 52,000 - 70,000; Full time

Benefits offered by this job

Market-based salary

Flexible hours

Remote up to 40%

Staff discount

Pension & travel allowance

Job summary

Action is seeking an eCommerce CRM Specialist to design, optimize, and scale CRM journeys across channels, including cart abandonment, back-in-stock alerts, and transactional emails. You will work with UX, BI, Marketing, and Tech to deliver data-driven campaigns that improve revenue and customer engagement.

You will translate insights into practical actions, maintain GDPR compliance, and continuously enhance relevance and conversion.

Qualifications

• A relevant degree in Marketing, Digital Business, or similar.
• At least 3–4 years of experience in CRM or email marketing, preferably in eCommerce.
• Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Klaviyo, SAP Emarsys.

Responsibilities

• Analyse customer data and identify opportunities to move Action’s growth.
• Design and optimize CRM journeys for eCommerce (cart abandonment, back-in-stock, transactional emails).
• Collaborate with UX, BI, Digital Marketing, and Tech to ensure data-driven campaigns.
• Run A/B tests and analyze performance to improve conversion and engagement.
• Develop segmentation strategies for personalized communication across channels.
• Ensure GDPR and other regulations are followed.

Skills

Marketing automation

A/B testing

Segmentation

UX principles

Conversion optimization

Analytical skills

Education

Degree in Marketing or Digital Business

Tools

Salesforce Marketing Cloud

Klaviyo

SAP Emarsys

Job description

As an eCommerce CRM Specialist,you’llplay a key role in driving online revenue and customer engagement through personalized communication. Action’s eCommerce proposition is evolving rapidly. Currently live in the Netherlands and Belgium, and recently integrated into the Action app, what started as a standalone setup is now starting to get integrated into the end-to-end Action experience. Your mission? Build andoptimizeCRM flows that make every interaction count, from cart abandonment emails to back-in-stock alerts, while collaborating with colleagues across UX, BI, Marketing, and Tech.

This is your daily action

As an eCommerce CRM Specialist, you will report to the CRM Lead and work closely with colleagues from UX, BI, Digital Marketing, Technology, and eCommerce. Your main responsibility is to design, optimize, and scale CRM journeys that support both online performance and the overall Action customer experience.

Your daily responsibilities

• Analyse customer data and identify the biggest opportunities that would move the needle for Action’s growth trajectory.
• Strategise, design andoptimizeCRM journeys for eCommerce (e.g. cart abandonment, lead generation, back-in-stock, transactional emails)
• Look beyond the functional scope, consider the end-to-end customer experience, and identify solutions that accelerate our database-led business growth, and work with teams to execute them
• Collaborate with UX, BI, Digital Marketing, and Tech teams to ensure the strategy, initiatives and campaigns are data-driven and customer-centric
• Run A/B tests and analyze performance to continuously improve conversion and engagement
• Develop segmentation strategies for personalized communication across channels
• Ensure compliance with GDPR and other relevant regulations
• Proactivelyidentifygaps in CRM processes and take ownership to fix them

Your team

With tens of millions of fans across Europe, we keep surprising Action customers week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns.

Our biggest challenge? One voice and one format, online and in more than 3,000 stores in 14 different countries. Learning new things every day and working with the best colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?

This is you

You are a passionate eCommerce CRM Specialist with a strong commercial mindset and a deep interest in customer behaviour, data, and performance marketing. You understand how CRM contributes to revenue growth and customer engagement, and you know how to translate insights into concrete actions.

You communicate easily with different stakeholders and are able to explain data, results, and optimisation opportunities in a clear and practical way. You are proactive, structured, and comfortable setting priorities in a fast-paced environment. You enjoy working with customer data and continuously look for ways to improve relevance, conversion, and impact.

Together with the Marketing & Digital team, you ensure that CRM activities are executed effectively, responsibly, and in line with regulations, while always keeping the customer and the business outcome in focus.

.In addition:

• A relevant degree in Marketing, Digital Business, or similar.
• At least 3–4 years of experience in CRM or email marketing, preferably in eCommerce.
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud,Klaviyo,SAP Emarsys).
• Strong analytical skills and experience with A/B testing and segmentation.
• Familiarity with UX principles and conversion optimization.
• Knowledge of CDPs and personalization strategies.
• Experience in retail or fast-paced environments.
• You have an entrepreneurial, ‘can-do’ mentality, you are pro-active and can operate independently with minimal supervision
• Excellent communication skills in English and/or Dutch

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 22.5 million customers every week in more than 3,400 stores in 15 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme and a travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we support thousands of children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including over 160 different nationalities? That 99% of our cocoa, cotton, coffee and timber are certified sustainable? And that all our stores, DC’s and offices only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? There’s a lot more we are proud of and we would love for you to be part of it.

Interested?

We would love for you to be part of this opportunity. So take action and respond to this vacancy now!

What happens next:

• Response to your application within 14 days (usually earlier)
• A conversation with your recruiter
• First meeting with the manager and a colleague
• Second interview with more team members
• Welcome to Action…