E-commerce Lead Germany

Bever; Pijnacker; On-site; EUR 45,000 - 50,000; Full time

Benefits offered by this job

€4,000–€4,500 gross per month

38 hours per week

20% employee discount

24 vacation days

Pension scheme

Gym discount

Phone and laptop

Bouldering wall in office

Job summary

Bever is expanding into Germany and seeks a commercially driven E-commerce Lead Germany to launch and grow the German webshop from day one. You will blend digital marketing with trading and merchandising to create an outstanding customer experience and drive sustainable growth.

Key duties include coordinating merch, content, pricing, CRM and marketing to accelerate growth, localizing product content and SEO, building campaigns, and working with the performance marketing team to optimize paid

Qualifications

• Minimum 3–5 years of experience in e-commerce, digital marketing, or online trading within the German market.
• Fluent in German (written and verbal), combined with fluent English or Dutch.
• Strong expertise in digital marketing and commercial e-commerce management.
• Proven track record in webshop management and performance optimization.
• Experience with tools such as Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Monetate, Power BI, CMS, PIM systems, and e-commerce platforms.

Responsibilities

• Act as the central point of coordination between merchandising, content, pricing, CRM, and marketing teams to accelerate growth in Germany.
• Drive the commercial success and continuous optimization of Bever’s German e-commerce platform.
• Own product content localization, SEO performance, and brand consistency for the German market.
• Develop and execute the commercial trading calendar, campaigns, promotions, and conversion optimization initiatives (localize Dutch calendar and activities).
• Coordinate with the central performance marketing team on the setup and optimization of paid digital channels to maximize traffic, revenue, and ROI.

Skills

German fluency

Digital marketing

E-commerce management

Analytical skills

Independent work

Tools

Adobe Experience Manager (AEM)

Adobe Target

Adobe Analytics

Monetate

Power BI

CMS

PIM systems

Job description

We're taking Bever beyond borders. Join us in launching our outdoor brand in Germany and shape a market from day one.

Het avontuur

Bever is the leading outdoor retailer in the Netherlands, inspiring people to get outside and experience nature. As part of our international growth ambitions, we are launching our dedicated German webshop. We are looking for a commercially driven E-commerce Lead Germany to lead this exciting market entry and accelerate our growth in Germany. This is a great and unique opportunity to get involved right from the start.

In this role, you will have responsibility for the successful launch, optimization, and commercial performance of our German e-commerce platform. You will combine strong digital marketing expertise with commercial trading and merchandising skills to deliver an outstanding customer experience and drive sustainable growth. Operating at the intersection of e-commerce, digital marketing, merchandising, and customer experience, you will ensure a successful market entry and build a strong foundation for long-term growth.

Your key responsibilities are:

• Act as the central point of coordination between merchandising, content, pricing, CRM, and marketing teams to accelerate growth in Germany.
• Drive the commercial success and continuous optimization of Bever’s German e-commerce platform;
• Own product content localization, SEO performance, and brand consistency for the German market;
• Develop and execute the commercial trading calendar, campaigns, promotions, and conversion optimization initiatives (localize Dutch calendar and activities);
• Coordinate with the central performance marketing team on the setup and optimization of paid digital channels to maximize traffic, revenue, and ROI.

Je uitrusting

We are looking for a colleague who is (hands-on) entrepreneurial and, naturally, has a strong affinity for the outdoors and retail. You have strong analytical skills, you are proactive and comfortable working independently. Also:

• Fluent in German (written and verbal), combined with fluent English or Dutch;
• Minimum 3-5 years of experience in e-commerce, digital marketing, or online trading within the German market;
• Strong expertise in digital marketing and commercial e-commerce management;
• Proven track record in webshop management and performance optimization;
• Pre: Experience with tools such as Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Monetate, Power BI, CMS, PIM systems, and e-commerce platforms.

Bever biedt jou

This is a unique opportunity to play a leading role in launching and growing Bever’s presence in Germany. You will have significant ownership, entrepreneurial freedom, and the chance to make a direct impact on the success of a growing international business. Also we offer:

• Work at a cool new sustainable office with a bouldering wall, the opportunity to go canoeing, and build a campfire during drinks!
• Salary between €4.000 – €4.500 gross per month based on
• 38 hours per week;
• 20% employee discount;
• 24 vacation days to enjoy the outdoors;
• A pension scheme;
• Discount on a gym membership;
• Phone and laptop.