Digital PR & Media Outreach Expert (Freelance)

Space’M Online BV; Eindhoven; Hybrid; EUR 83,000 - 165,000; Part time

Job summary

Space'M Online BV seeks a Senior Digital PR & Media Outreach Expert to own how we earn coverage and high-authority links. You will turn client data into compelling narratives journalists actually want to run, delivering real coverage.

You’ll work hands-on or architect systems, building playbooks and SOPs, and mentor an advisory-to-retainer engagement. 100% remote, freelance/contractor role with international growth scope.

Qualifications

• Proven track record of earned editorial placements with live links.
• Strong journalist and editor relationships.
• Fluent in English; able to craft persuasive pitches.

Responsibilities

• Own the earned media engine and land high-authority placements.
• Pitch stories, run outreach, and track results.
• Set up and maximize PR tools and systems.
• Log pitches, responses, and placements.

Skills

Digital PR

Outreach Strategy

Journalist Relationships

Content Storytelling

Data-driven PR

English Writing

Tools

Pitchbox

Ahrefs

Media Databases

Monitoring Tools

Job description

At Space'M Online, we don't focus on technical jargon like "rankings." We help businesses grow by making them more visible to the right customers and turning that attention into real revenue. We've generated over €100M+ for our clients by identifying what's holding their business back and giving them clear, practical strategies to fix it. Our approach isn't about hype. It's about understanding challenges and delivering measurable growth.

We're looking for a Senior Digital PR & Media Outreach Expert to own how we earn coverage and high-authority links.

You're the strategist and the operator behind every campaign, turning a client's data and expertise into stories journalists actually want to run, the kind that earn real coverage. You've done this before and you have the placements to prove it. Own it end to end: advise us and build the systems, run the campaigns hands-on, or both.

Your mission

Own our earned media engine. Spot the opportunities worth pitching and land genuine, high-authority placements. Whether you're building the playbooks our team runs or running the campaigns yourself, you set the bar for how we earn links the right way.

What you'll do

• Earn editorial coverage and links across the full toolkit: journalist request platforms (HARO, Qwoted, Featured, Source of Sources), reactive PR and newsjacking, and proactive data storytelling.
• Run the core link-earning tactics where useful: statistic-replacement / skyscraper, link reclamation, resource-page, and broken-link outreach.
• Turn client statistics pages and data into newsworthy angles, then pitch the finding, not the page.
• Set up and get the most out of the right tools (Pitchbox, Ahrefs, media databases, monitoring stacks).
• Where the engagement is advisory: help us build the SOPs, swipe files, and systems our in-house team will run, and transfer your know-how.
• Own the results and log every pitch, response, and placement.

KPIs: Live, relevant, dofollow placements · Referring domains and coverage quality (DR and relevance) · Pitch-to-response and placement rate · Turnaround on time-sensitive requests

Who you are

• You have a real track record of earned editorial placements, with live links from the last 6 months to show for it.
• You have, or can quickly build, genuine journalist and editor relationships.
• You're up to date with how HARO and Digital PR have changed over the last 12 months and you've adapted your approach.
• You write persuasive, human pitches and lead with the finding, never "here's our page."
• You're fluent in the modern outreach stack (Pitchbox, Ahrefs, media request platforms, media databases, monitoring tools).
• You think in placements and referring domains, not "emails sent."
• Excellent, near-native English.

Not for you if

• You guarantee link counts ("I'll get you 15 links a month"). Real earned PR can't be guaranteed.
• You rely on PBNs, "my private network," or pay-per-placement sites that sell posts.
• Your portfolio is high-DR but zero-traffic domains, or press-release syndication and niche edits dressed up as editorial coverage.
• You treat every pitch the same.

Why Space'M Online?

• Work with A-players in a high-ownership culture ("operate like an owner")
• Radical clarity: you always know the why, the plan, and what winning looks like
• Work on international growth (global mindset, local execution)
• Help build a world-class growth engine (organic + cold outreach + partnerships + funnels + CS)
• Strong operational culture: pods, playbooks, SOPs, checklists and automation
• Work with serious DTC brands (€5M-100M revenue) and solve high-impact growth problems

The details

• 100% remote, work from anywhere
• Freelance / contractor engagement
• Flexible shape: a focused advisory engagement, an ongoing hands-on retainer, or a mix, built around your strengths
• Rate: competitive, based on your experience and the scope