Digital Marketing Specialist

Spacewell International; Arnhem; Hybrid; EUR 45.000 - 65.000; Full time

Job summary

A leading tech company in the smart building sector seeks a digital marketing expert to enhance data-driven growth. In this high-impact role, you'll manage website optimization, implement effective paid media strategies, and leverage AI tools for marketing effectiveness. Join a fast-growing international team with flexible hybrid work arrangements and a competitive salary package.

Benefits

Flexible hours and a hybrid setup

Competitive salary and benefits package

28 vacation days per year

€50 net monthly homeworking allowance

Opportunity for career growth in a fast-paced environment

Qualifications

• 3–5+ years of experience in digital marketing, ideally in B2B SaaS.
• Mastery in CMS tools like WordPress, HubSpot CMS.
• Expert in running paid search campaigns with optimization skills.

Responsibilities

• Own website management, driving SEO and content updates.
• Run paid search campaigns, optimizing for performance.
• Set up analytics dashboards and translate metrics into insights.

Skills

Digital Marketing

Website Management

Search Engine Marketing

Analytics

AI Tool Experience

SEO

Tools

WordPress

HubSpot

Google Ads

Bing Ads

GA4

Tag Manager

Looker Studio

Job description

Location: Arnhem (NL), with 1 day/week on-site in Wilrijk (BE) | B2B Tech | Smart Building Software

Are you a digital marketing expert with a passion for data-driven growth and pipeline acceleration? At Spacewell International, we're looking for someone like you to join our growing marketing team!

This is a hands-on, high-impact role where you’ll take the lead on our digital marketing engine — from website optimization to paid media, from analytics to AI-driven innovation.

This is a hybrid position based in our Wilrijk, Belgium office, with at least 2 days per week expected on-site.

What You’ll Do

Website Management & Optimization

• Own our CMS (WordPress, HubSpot, etc.) – drive content updates, SEO, UX, and performance.
• Improve landing page conversion rates using A/B testing and CRO strategies.
• Collaborate with IT/developers to resolve technical site issues.

Search Engine Marketing

• Run paid search campaigns (Google & Bing Ads): from keyword research to budget optimization.
• Constantly test and refine to reduce CPL and grow the pipeline.

Analytics & Reporting

• Set up and manage GA4, Tag Manager, and Looker Studio dashboards.
• Translate metrics into insights and action.

AI-Enhanced Marketing

• Leverage tools like ChatGPT, Jasper, and SurferSEO for campaign efficiency.
• Innovate with AI to improve content creation and reporting automation.

Cross-Functional Collaboration

• Align campaigns with Sales, Product, and SDRs.
• Support ABM strategies with targeted digital initiatives.

What You Bring

3–5+ years in digital marketing (ideally B2B SaaS, PropTech, or EnergyTech).
CMS mastery (WordPress, HubSpot CMS, Webflow).
Paid search pro (Google/Bing Ads, certified a plus).
Advanced GA4, Tag Manager & Looker Studio skills.
Confident in landing page optimization & technical troubleshooting.
AI tool experience to supercharge marketing execution.
Solid understanding of SEO and data-driven decision-making.

Bonus points for:

• HubSpot Marketing Hub experience
• Multi-language/region campaign experience
• Social media ad management know-how
• Basic HTML/CSS

What’s In It for You?

At Spacewell International, we’re scaling fast – and your career will too. You’ll work directly with our Head of Marketing, collaborate with teams in Spain, and support sales teams across the globe. We celebrate results and recognize individual impact.

Here’s what we offer:

• Fexible hours and a hybrid setup: based in Arnhem (NL) with 1 day/week on-site in our modern Wilrijk (BE) office
• Competitive salary and a comprehensive benefits package, including a company laptop and mobile phone, 28 vacation days per year, and a €50 net monthly homeworking allowance.
• A dynamic, fast-paced role in a growing company
• An international team of passionate professionals

Ready to take Spacewell’s marketing to the next level? Apply now!

* Please upload your CV in English.