Digital Marketing & CRM Specialist

Scope Inc.; Eindhoven; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Free lunch

Best coffee in town

Fridays team drink

Summer rides and events

Job summary

Scope Inc. is seeking a Digital Marketing & CRM Specialist to build and optimise our digital marketing ecosystem. You will manage HubSpot CRM, create marketing automation and email journeys, segment customers, and nurture leads while monitoring site performance and conversions.

You will also drive SEO initiatives, support paid campaigns, build dashboards, and analyse campaign results. This role focuses on international lead generation and dealer engagement from our Eindhoven office.

Qualifications

• Bachelor's or Master's degree in business, engineering, or a related field.
• Minimum 5 years of experience in digital marketing or CRM.
• Experience with HubSpot or a comparable CRM platform.
• Strong analytical mindset.
• Experience with Google Analytics, SEO and digital marketing tools.
• Excellent written and spoken English.
• Affinity with cycling or technology is a strong advantage.

Responsibilities

• Managing and optimising HubSpot CRM.
• Building marketing automation and email journeys.
• Customer segmentation and lead nurturing.
• Monitoring website performance and conversion.
• Managing SEO initiatives and supporting paid digital campaigns.
• Building dashboards and reporting KPIs.
• Analysing campaign performance and customer behaviour.
• Supporting international lead generation and dealer engagement.

Skills

HubSpot CRM

Google Analytics

SEO

Marketing automation

Email marketing

Data analysis

English proficiency

Education

Bachelor's or Master's degree in business/engineering

Tools

HubSpot

Job description

In recent years, Scope has grown into a globally recognized brand, with active sales in more than 35 countries and partnerships with world-leading bike manufacturers and professional cycling teams. We anticipate continued strong growth, powered by innovative new products, entry into new markets, expanded collaborations with bike manufacturers, and deeper partnerships within our existing markets and partners.

About the job

We are looking for a Digital Marketing & CRM Specialist to build and optimise our digital marketing ecosystem.

Your key responsibilities include:

• Managing and optimising HubSpot CRM
• Building marketing automation and email journeys
• Customer segmentation and lead nurturing
• Monitoring website performance and conversion
• Managing SEO initiatives and supporting paid digital campaigns
• Building dashboards and reporting KPIs
• Analysing campaign performance and customer behaviour
• Supporting international lead generation and dealer engagement

At Scope, we believe in the power of working together in an inspiring office environment. That's why we work entirely from our office at Strijp-S in Eindhoven.

About you

• Bachelor's or Master's degree in business, engineering, or a related field.
• Minimum 5 years of experience in digital marketing or CRM.
• Experience with HubSpot or a comparable CRM platform.
• Strong analytical mindset.
• Experience with Google Analytics, SEO and digital marketing tools.
• Excellent written and spoken English.
• Affinity with cycling or technology is a strong advantage.

What do we offer?

At Scope, you will work in an inspiring, international, and entrepreneurial environment. Due to our rapid growth, you will be given significant responsibility and the opportunity to make a real impact. This is a unique opportunity for a steep learning curve and personal development.

Our office is located in the creative heart of Eindhoven (Strijp-S). We provide free lunch and the best coffee in town. On Fridays, we close the week with a team drink, and during summer we organize Wednesday evening rides followed by a drink together.

Interested?

Do you recognize yourself in this role and would you like to be part of a fast growing cycling brand?