Digital Growth Manager

OTB; Amsterdam; On-site; EUR 55.000 - 75.000; Full time

Job summary

A premier fashion house seeks a Digital Growth Manager to enhance e-commerce sales through strategic digital marketing initiatives. The role involves managing paid media, SEO strategies, and CRM efforts to boost customer retention and conversion rates. Candidates should possess strong analytical skills and a background in digital marketing, ideally within the luxury sector. This is a full-time position leading to a permanent contract.

Qualifications

• 3+ years experience in digital marketing, ideally in eCommerce or DTC.
• Experience in Fashion and/or Luxury is a plus.
• Strong understanding of data-driven decision-making.

Responsibilities

• Manage paid advertising agency and performance metrics.
• Lead SEO roadmap and strategy for improved visibility.
• Oversee CRM strategy to drive business growth.

Skills

Digital marketing

Data analytics

Paid media campaigns

CRM management

SEO fundamentals

Strong communication

Problem-solving

Education

Bachelor degree in Business Administration

Tools

Google Analytics

Google Ads

Meta Ads Manager

Klaviyo

Job description

Viktor&Rolf is the avant-garde ultra-luxury fashion house founded by fashion artists Viktor Horsting and Rolf Snoeren in 1993.
Widely recognized and respected for its provocative haute couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
Viktor&Rolf brand is part of Italian luxury conglomerate OTB Group (Only The Brave) since 2008, together with global brands Diesel, Jil Sander, Maison Margiela, Marni.

Job purpose

As the Digital Growth Manager, you will play a key role in scaling the overall e-commerce sales performance through managing the customer acquisition and retention strategy for viktor-rolf.com. In this strategic role within the e-commerce & digital team, you will lead and execute initiatives across our core digital growth pillars: Paid Advertising (Paid Social & Search), Search Engine Optimization (SEO), and CRM & Email Marketing, including automation flows and newsletters. You’ll drive performance through data-led strategies that elevate our brand, grow traffic, and maximize conversion and customer lifetime value.

Duties and responsibilities

Paid Advertising:
• Manage the relationship with our paid advertising agency to ensure strategic alignment and performance across paid social and paid search channels
• Monitor performance metrics and lead weekly reviews to assess effectiveness and optimization opportunities
• Brief our paid advertising agency on campaign goals, budgets, audiences in line with commercial calendar & objectives
• Own paid channel performance reporting and budget allocation to maximize ROAS
• Create seasonal asset briefs for paid campaigns to cover needs across the full funnel
• Collaborate with our paid advertising agency and brand marketing team to ensure assets meet platform and brand requirements
• Identify new paid media opportunities, including emerging platforms, formats, or testing frameworks

Search Engine Optimization (SEO):
• Lead SEO roadmap and strategy including technical audits, on-page optimization, and content planning in collaboration with our SEO agency
• Own on-site SEO content updates and align with e-commerce Manager on SEO related roadmap implementations.
• Conduct competitive analysis to identify new SEO opportunities and benchmark performance
• Provide input and prioritization for technical SEO, keyword focus, and content opportunities
• Monitor agency performance and organic KPIs to ensure continuous growth in visibility and traffic

CRM (Customer Relationship Management):
• Oversee the CRM strategy to build and maintain customer relationships, grow the customer base, and drive the overall business.
• Set up the seasonal email calendar in collaboration with the brand marketing team
• Define email templates according to brand and commercial pillars in collaboration with the brand marketing team
• Build segmentation strategies to deliver personalized and timely communications
• Manage, set up and optimize the email marketing flows based on performance (e.g. abandoned cart)
• Manage and optimize the email sign up strategy in order to increase to grow the V&R subscriber base
• Analyze performance metrics and set up A/B tests, continuously testing subject lines, send times, content, and flows.
• Continuously assess and improve the efficiency of CRM processes and workflows.

Qualifications

Skills & Requirements:
• 3+ years experience in digital marketing, ideally in eCommerce or DTC
• Experience in Fashion and/or Luxury is a plus
• Bachelor degree in Business Administration or related field
• Fluency in English required
• Proven track record managing paid media campaigns and CRM/email programs
• Strong understanding of SEO fundamentals and best practices
• Advanced proficiency in data analytics tools (Google Analytics) and reporting platforms required
• Hands-on experience with digital advertising & CRM tools such as Google Ads, Meta Ads Manager, Klaviyo (or similar)
• Strong analytical and problem-solving skills with a keen understanding of data-driven decision-making
• Strong communication skills
• Strong planning and organizational skills, ability to multi-task and to work well under pressure in a fast-paced environment
• Proven ability to adapt to changing industry trends and implement innovative solutions.
• Ability to work independently, as well as collaborate with team members

Direct reports

• N/A

Contract conditions

• Full time
• 1 year, aiming to permanent contract

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