Data & Technology Consultant

Merkle Inc.; Rotterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Merkle Inc. in the Netherlands is looking for a client-facing Measurement & Analytics consultant to advise on data, analytics, and technology opportunities. You’ll connect business objectives with scalable data-driven solutions.

In this role, you’ll assess current capabilities, shape measurement strategies, data foundations, and investment priorities, working with senior executives and technical specialists to deliver measurable business growth.

Qualifications

• Strong expertise in digital measurement, tracking, analytics, and customer journey analysis.
• Experimentation and optimisation platforms.
• You can quickly assess whether organisations measure the right things and whether data can be trusted.
• Data modelling, integration, governance, and quality.
• Microsoft Fabric, Databricks, Snowflake, BigQuery, or similar platforms.
• Customer Data Platforms and marketing technology ecosystems.
• You understand how to establish scalable data foundations that enable analytics, decisioning, personalisation, and AI.
• You build trust quickly, simplify complexity, and connect technology decisions to business outcomes.
• You are comfortable working with both senior executives and technical specialists, translating challenges into practical, actionable solutions.

Responsibilities

• Advise clients on data, analytics, measurement, and technology opportunities.
• Assess current capabilities and identify opportunities to increase business value.
• Help shape measurement strategies, data capabilities, technology roadmaps, and investment priorities.
• Connect business objectives with practical and scalable solutions.
• Support business development by turning client challenges into credible, deliverable approaches.
• Act as a trusted advisor to senior business and technical stakeholders.

Skills

Digital measurement

Analytics

Customer journey analysis

Experimentation platforms

Optimisation platforms

Tools

Microsoft Fabric

Databricks

Snowflake

BigQuery

Customer Data Platforms

Job description

• Advise clients on data, analytics, measurement, and technology opportunities.
• Assess current capabilities and identify opportunities to increase business value.
• Help shape measurement strategies, data capabilities, technology roadmaps, and investment priorities.
• Connect business objectives with practical and scalable solutions.
• Support business development by turning client challenges into credible, deliverable approaches.
• Act as a trusted advisor to senior business and technical stakeholders.

What we’re looking for

Measurement & Analytics

Strong expertise in digital measurement, tracking, analytics, and customer journey analysis, including platforms such as:

• Experimentation and optimisation platforms

You can quickly assess whether an organisation is measuring the right things and whether its data can be trusted.

Data & Technology

Strong understanding of modern data ecosystems, including:

• Data modelling, integration, governance, and quality
• Microsoft Fabric, Databricks, Snowflake, BigQuery, or similar platforms
• Customer Data Platforms and marketing technology ecosystems

You understand how to establish scalable data foundations that enable analytics, decisioning, personalisation, and AI.

You build trust quickly, simplify complexity, and connect technology decisions to business outcomes.

You are comfortable working with both senior executives and technical specialists, translating challenges into practical, actionable solutions.

What success looks like

You are the person clients call when they need clarity, confidence, and direction.

You help them answer four critical questions:

• Are we creating enough value from our data?
• Do we have the right foundations for analytics, decisioning, personalisation, and AI?
• Where should we invest to create the greatest business impact?
• What is the most practical path forward?

Most importantly, you help clients build scalable measurement capabilities and data architectures that turn data into better decisions, more relevant customer experiences, and measurable business growth.

Clients trust your advice because it is grounded in real-world experience and focused on outcomes, not theory.

Where You’ll Work

You’ll join a talented, diverse team of professionals in our Amsterdam or Rotterdam office and work closely with our client’s teams. At Merkle, we are curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. We value initiative, celebrate individuality, and never forget to have fun along the way.

Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and build hyper-personalized experiences.

As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent.

Diversity and Inclusion

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender identity, marital status, pregnancy, race, colour, nationality, religion, sex, or sexual orientation.