(Data) Audience Manager

Memo²; Groningen; On-site; EUR 60,000 - 75,000; Full time

Benefits offered by this job

Collaborative work environment

Growth opportunities

Access to industry-leading tools

Job summary

A leading insights and data analytics firm in Groningen is seeking an Audience Manager to drive community engagement and platform growth. The role involves strategic budget management, recruitment, and user retention across multiple countries, ensuring the platform meets its profitability goals. Candidates should have over 5 years of experience in audience management and strong leadership capabilities, with a focus on data-driven insights. This opportunity offers a collaborative environment and diverse role within a rapidly growing international platform.

Qualifications

• 5+ years of experience in Audience Management or Panel Management.
• Experience managing and optimizing large budgets for user acquisition.
• Strong project management and negotiation skills.

Responsibilities

• Manage and optimize budget for user recruitment and retention.
• Develop audience-building strategies for emerging markets.
• Lead and mentor a team for audience communications.

Skills

Audience Management

Budget Management

Team Leadership

Project Management

Problem-Solving

Negotiation Skills

Communication Skills

Tools

PowerBI

Job description

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply…

Are you an experienced online panel or community manager, ready to take on a strategic, impactful role in one of the most exciting platforms in the industry?

Do you want to join a dynamic and ambitious team, driven by technology, marketing, and media?

Join our MeMo² team in Groningen in the role of Audience Manager for our THX. platform!

About MeMo² (A Kantar Company)

At MeMo² – a leader in cross-media effect tracking and effect attribution – we work daily with international clients to provide data-driven insights for top brands. We combine analytics, data science, and tracking tools to give global advertisers control over their commercial success. As part of Kantar, we leverage extensive industry expertise and innovation, serving markets across the UK, Netherlands, France, Belgium, and Germany.

About the THX. Platform

THX. is our innovative platform designed to provide unparalleled cross-media insights. Currently successfully live in several key markets, we are expanding rapidly and need an Audience Manager to lead, grow, and optimize the platform’s engagement, recruitment, and retention strategies across EMEA. Join us as we build a sustainable, global platform that serves brands with the data they need to thrive.

About the Role

As the Audience Manager at MeMo², you will be the driving force behind our THX. community’s engagement and growth. You’ll lead strategies that build and retain high-quality users across multiple countries while optimizing user experience and ensuring long-term platform profitability. You’ll work closely with internal stakeholders and external partners, applying data-driven insights to manage recruitment, retention, and budget strategies.

What You’ll Be Doing

• Budget Management: Strategically manage and optimize a large-scale budget across five THX. countries to ensure cost-effective user recruitment and retention.
• International Expansion: Develop and execute audience-building strategies for emerging markets, adapting to local market nuances.
• Recruitment Strategy: Design and implement innovative user recruitment strategies leveraging both online and offline channels.
• Team Leadership: Lead and mentor a growing team responsible for communications with the THX audience, ensuring a high-performance culture.
• Retention & Engagement: Optimize user incentives and retention strategies to enhance long-term user engagement. Test and analyze incentive structures to improve platform stickiness.
• Automation: Standardize and automate internal reporting processes (costs, growth, and development), including CRM and marketing automation systems.
• Data-Driven Insights: Monitor and interpret audience performance data using tools like PowerBI, providing actionable insights to drive platform optimization.
• Quality Assurance: Oversee and enhance the quality of client deliveries, ensuring a seamless user experience through monthly quality checks and consistent platform improvement.
• Strategic Long-Term Thinking: Shift focus from immediate recruitment to long-term retention, aiming to reduce reliance on external partners and build a sustainable user acquisition and retention model.
• Technology & Innovation: Constantly evaluate and optimize tools, technologies, and processes for better scalability and efficiency in managing THX’s audience.

The Skills & Experience You’ll Need

• Experience (5+ years) in Audience Management/Panel Management.
• Expertise in managing and optimizing large budgets for cost-efficient user acquisition and retention.
• Strong negotiation skills for managing contracts and fostering sustainable audience partnerships.
• Proven leadership in cross-functional teams (collaborating with product, tech, research, and marketing) to align audience strategies with business objectives.
• Solid project management skills to oversee multi-stakeholder initiatives and ensure successful execution.
• Great communication skills in English to convey complex ideas to both technical and non-technical teams, while advising senior management with actionable insights. Knowledge of Dutch is a plus but not required.
• Independent problem-solving abilities with an entrepreneurial mindset, demonstrating flexibility and adaptability in addressing challenges proactively and getting results in multifaceted environments.

Our Offer

• The opportunity to work on a rapidly growing international platform.
• A chance to work with exciting global clients and play a key role in THX’s international expansion.
• A diverse role with ample growth opportunities and autonomy to shape the THX platform.
• Weekly drinks, internal inspiration sessions, and access to industry-leading tools and experts.
• A collaborative work environment in a fantastic office with a view over the Canals and the Martinitoren.

Why Join Kantar?

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority, and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted.

We’re committed to creating an inclusive culture and value the diversity of our people, clients, suppliers, and communities, which is why we welcome applications from all backgrounds and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others at Kantar.

Interested?

Send us your application including CV today.

For additional questions, please contact: