Customer Marketing Manager, Foodservice

Unilever PLC; Rotterdam; Hybrid; EUR 65.000 - 81.000; Vollzeit

Zusammenfassung

Unilever is seeking a Customer Marketing Manager for Care&Cure, Canteens, and Home Meal Replacements in Rotterdam. You will lead an integrated cross-functional team to drive growth across three operator segments and develop omnichannel campaigns that engage chefs and operators.

You will collaborate with trade and digital marketing, customer development, and chefs to deliver measurable impact. The role focuses on translating trends and consumer insights into targeted campaigns, building partner

Qualifikationen

• Passion for foodservice and a “foodie” mindset.
• 5-10 years experience in marketing roles, ideally in Foodservice.
• Proven expertise in customer-centric sales funnels, agency management, and content creation.
• Strong digital marketing skills: lead generation, SEO, conversion optimisation.
• Data-driven: proficient in PowerBI & Adobe Analytics, able to translate insights into action.
• Experience in managing projects and stakeholders in a fast-paced environment.
• Strong presentation and communication skills.
• Fluency in Dutch and English is a must.

Aufgaben

• Lead the multi-disciplinary OCT to develop an ambitious Integrated Business Plan (IBP) for each segment (Care+Cure, Canteens and HMR).
• Develop and execute end-to-end omnichannel campaigns to deliver the jobs to be done as set out in IBP.
• Build and manage partner ecosystems (Chef Ambassadors, Federations, Agencies, suppliers) to increase reach, penetration as well as build UFS brand awareness and credibility.
• Develop and execute customer-focused activities for large chain customers to drive engagement and growth, in close collaboration with our Account team (based on our Customer Value Assessment model).
• Identify market trends, consumer needs, and translate insights into relevant activities.
• Continuously evaluate & optimize performance in the Care+Cure, Canteens and HMR segments.
• Own and optimize the marketing budget for your OCT.

Kenntnisse

Foodservice passion

Marketing experience 5-10 yrs

Customer-centric marketing

Digital marketing skills

PowerBI/Adobe Analytics

Project & stakeholder management

Presentation & communication

Dutch & English fluency

Jobbeschreibung

Unilever is looking for a Customer Marketing Manager for Care&Cure, Canteens & Home Meal Replacements

Reports to: Marketing Lead Benelux

Location: Hofplein 19, Rotterdam, the Netherlands

Local employment conditions apply, full-time

Salary range: €64,800 - €81,000 gross per year, including holiday allowance and based on relevant experience.

ABOUT UNILEVER FOOD SOLUTIONS

Unilever Food Solutions is the 2nd largest Business Unit of Unilever, one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles. If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can playto win and thrive as part of One Team with One Goal, then come and join us!

ABOUT THE ROLE

As Marketing Manager Care&Cure, Canteens and HMR you own and deliver the growth agenda for three operator groups. You lead the Operator Conversion Team (OCT) - a multi-disciplinary team with the aim to jointly deliver the growth targets. You do this in close collaboration with colleagues in trade & digital marketing, customer development and with our own chefs.

Your mission is to develop and execute omnichannel campaigns with valuable content and experiences tailored to the segments. You will be on top of the trends. You understand the challenges they face in serving their guests. You know their top dishes. The ultimate goal is to engage our customers with the right content and make them more loyal towards our amazing product portfolio. You will be working with power brands like Knorr Professional and Hellmann’s. Every day is different and you are in the driver's seat – that’s what makes this role so unique and challenging!

MAIN RESPONSIBILITIES

• Lead the multi-disciplinary OCT to develop an ambitious Integrated Business Plan (IBP) for each segment (Care&Cure, Canteens and HMR)
• Develop and execute end-to-end omnichannel campaigns to deliver the jobs to be done as set out in IBP
• Build and manage partner ecosystems (Chef Ambassadors, Federations, Agencies, suppliers) to increase reach, penetration as well as build UFS brand awareness and credibility
• Develop and execute customer-focused activities for large chain customers to drive engagement and growth, in close collaboration with our Account team (based on our Customer Value Assessment model)
• Identify market trends, consumer needs, and translate insights into relevant activities
• Continuously evaluate & optimize performance in the Care&Cure, Canteens and HMR segments
• Own and optimize the marketing budget for your OCT

SKILLS AND EXPERIENCE

• Passion for foodservice and a “foodie” mindset
• 5-10 years experience in marketing roles, ideally in Foodservice
• Proven expertise in customer-centric sales funnels, agency management, and content creation
• Strong digital marketing skills: lead generation, SEO, conversion optimisation
• Data-driven: proficient in PowerBI & Adobe Analytics, able to translate insights into action
• Experience in managing projects and stakeholders in a fast-paced environment
• Strong presentation and communication skills
• Fluency in Dutch and Englishis a must

COMPETENCIES

• Entrepreneurial and ambitious: always raising the bar
• Creative and analytical thinker
• Collaborative team player and effective project manager
• Strong stakeholder management
• Independent operator with strong priority setting skills and adaptability
• Problem-solving mindset

THE OPPORTUNITY

• Opportunity to shape the future of foodservice in a dynamic environment
• Work with leading brands and passionate colleagues
• Culture of learning, growth, and impact

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen.
Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever
• Plenty of company-paid holidays to further ensure your work-life balance is maintained
• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy
• Under the Hybrid Working principles, you will be expected to spend a minimum of 60% in the office or at customers, suppliers or partners to connect and collaborate.For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products
• Informal culture and being the first one trying our new products
• My Fitness Plan (deduction on your Fitness Subscription)
• Home-working allowance
• Company laptop and mobile phone
• Green Mobility Policy

Looking forward to meeting you!

Please note this is Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. By highlighting the gender diversity at the workplace, Unilever encourages applications from all genders. If you are looking for a job after a long career break or after any type of leave, do not hesitate to apply.

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