Customer Insights & Strategy Lead - Affiliate Marketing

Affiliate Landscape; Amsterdam; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Flexi-Week

Hybrid/Remote work

Awin Academy training

Wellbeing programs

Job summary

Awin seeks a Customer Insights & Strategy Lead to drive data-driven affiliate growth. You will blend Awin data assets with channel expertise to grow customer value, retention, and partnerships, leading insights and strategy for high-profile clients.

The role demands senior analytical capability, cross-functional collaboration, and mentoring of junior staff within a hybrid Amsterdam/Poland setting.

Qualifications

• 5+ years of online marketing professional experience.
• At least 4 years experience in affiliate marketing across multiple verticals.
• Experience mentoring junior team members.
• Advanced analytical and problem-solving skills with large datasets.
• Ability to convert data into actionable commercial recommendations.
• Experience using BI/visualisation tools (Tableau/Power BI/Databricks).

Responsibilities

• Deliver advanced analysis and strategic recommendations solving customer challenges.
• Translate complex data into narratives supporting executive decisions.
• Develop affiliate, measurement, attribution, and full-funnel growth strategies.
• Act as a trusted strategic advisor to customers and internal stakeholders.

Skills

Online marketing

Affiliate marketing

Mentoring

Data analysis

Data storytelling

Executive presentation

BI tools

Tools

Tableau

Power BI

Databricks

Job description

# Customer Insights & Strategy Lead - Affiliate MarketingAwinHybrid · Amsterdam, PolandPosted 9 days agoApply on AwinApplications are handled entirely by the employer. Source: Awin careers · Greenhouse.Affiliate Manager role at Awin, covering affiliate, asking for 4+ years experience, with team leadership.## At a glanceLead4+ years experienceManages peopleAffiliateAwinTableauAttributionIncrementality## What you'd own* Develop affiliate, measurement, attribution, and full-funnel growth strategies tailored to customer objectives.* Partner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.## What they ask for* Expand customer understanding of the affiliate channel through insight-led consultation.* 5 or more years of online marketing professional experience* At least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.* Experience in mentoring junior team members* Advanced analytical and problem-solving skills with experience interpreting large and complex datasets.* Ability to convert data into actionable commercial recommendations.## About the rolePurpose of PositionAs a Customer Insights & Strategy Lead, you will act as a trusted strategic advisor, helping customers solve complex business challenges through data-driven insight, analysis, and consultancy. By combining Awin's unique data assets with channel expertise, you will drive customer growth, retention, and long-term partnership value.Key TasksStrategic Insight DeliveryDeliver advanced analysis and strategic recommendations that solve customer business challenges and drive measurable growth.Translate complex data into compelling narratives that support executive decision-making.Develop affiliate, measurement, attribution, and full-funnel growth strategies tailored to customer objectives.Track the impact of recommendations and identify opportunities to maximise implementation and results.Customer ConsultancyAct as a trusted strategic advisor to assigned customers and internal stakeholders.Leverage Awin's network, platform, and market intelligence to uncover opportunities for growth and optimisation.Support high-priority commercial situations including customer retention, renegotiations, GP growth initiatives, and complex customer challenges.Expand customer understanding of the affiliate channel through insight-led consultation.Commercial & Business SupportPartner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.Provide market, sector, and competitor insights that strengthen commercial proposals.Serve as the \"expert in the room\" for data, analytics, and affiliate strategy conversations.Capability DevelopmentProvide guidance and mentorship to Customer Insights & Strategy Executives and less experienced team members.Support the delivery of training and capability programmes across Managed Services.Champion best practices in data storytelling, customer questioning, strategic thinking, and presentation delivery.Product & Service EvolutionIdentify recurring customer challenges and insight gaps to inform product and reporting development.Gather and communicate customer feedback to Product, Reporting, and Leadership teams.Contribute to process improvements that increase efficiency, scalability, and impact across the Customer Insights & Strategy function.Key Responsibilities5 or more years of online marketing professional experienceAt least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.Experience in mentoring junior team membersAdvanced analytical and problem-solving skills with experience interpreting large and complex datasets.Ability to convert data into actionable commercial recommendations.Excellent stakeholder management and presentation skills.Demonstrable experience delivering strategic consultancy to customers or senior stakeholders.Ability to manage multiple priorities in a fast-paced environment.Knowledge of attribution, incrementality, measurement, and marketing effectivenessExperience using BI and visualisation tools such as Tableau, Power BI, Databricks, or similar.Experience supporting commercial pitches, proposals, or strategic growth initiatives.Our OfferFlexi-Week : We prioritise your mental health and wellbeing by offering you a four-day Flexi-Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.Flexi-office : We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.Work Expense Contribution & Remote Working Furniture : You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.Health and Wellbeing : With our support and access to various initiatives and sports offers, you can focus on your mental and physical wellbeing.Development : We’ve built our extensive training suite, Awin Academy, to cover a wide range of skills that support your professional and personal growth, with trainings conveniently packaged to help your overall development.Appreciation : Thank and reward colleagues by sending them a voucher through our peer-to-peer recognition programme.We are hiring in multiple countries for this role. Additional benefits, including health and wellbeing offerings, will be discussed during the initial interview.Established in 2000, Awin is proud of our dynamic, social and inclusive culture.Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.Awin is part of the Axel Springer group. Learn more at axelspringer.com/ en / , and explore the Axel Springer Essentials here: axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-whyApply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.