Customer Engagement & Industry Advocacy – Europe

Adyen; Amsterdam; On-site; EUR 120,000 - 170,000; Full time

Job summary

Adyen is seeking a Customer Engagement & Industry Advocacy – Europe lead to elevate Adyen’s voice and merchant perspectives across the payments ecosystem. The role sits at the intersection of customer engagement, industry influence, and executive thought leadership, ensuring Adyen delivers exceptional experiences while shaping the future of commerce with its customers.

You will build and lead advisory boards, executive programs, and merchant communities, translating insights into product

Qualifications

• 5+ years of direct experience in payments, acquiring, or merchant fintech.
• Fluency in European payment trends, card network rules, and PSD3 topics.
• Proven track record as a keynote speaker or panelist at industry events.
• Experience building Customer Advisory Boards and merchant communities.
• Ability to shape product strategy and roadmaps through customer insights.
• Ability to influence regulators, networks, and partners.
• Cross-functional leadership in a global matrix organization.
• Strategic, entrepreneurial storyteller with customer-voice focus.

Responsibilities

• Design, launch, and steward European Customer Advisory Board for strategic merchants.
• Build merchant communities and executive engagement programs.
• Integrate merchant perspectives into product decisions, roadmaps, and commercial strategies.
• Drive adoption of community initiatives across the customer lifecycle.
• Debate and present on European payment trends and regulatory frameworks.
• Represent Adyen in industry boards and translate regulations into insights.
• Influence stakeholders by representing Adyen and merchant perspectives.
• Leverage Adyen’s scale to drive ecosystem change.
• Lead executive conference speaking strategy as a spokesperson.
• Develop and publish high-impact thought leadership content.
• Partner with Marketing/PR to amplify Adyen’s brand.

Skills

Payments domain

Regulatory fluency

Public speaking

Merchant engagement

Product strategy

Ecosystem influence

Cross-functional leadership

Storytelling

Job description

Customer Engagement & Industry Advocacy – Europe

Commercial Business Development Amsterdam, London

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

As the Customer Engagement & Industry Advocacy – Europe lead, you will be responsible for elevating both Adyen’s voice and the voice of our Customers across the payments ecosystem. This role sits at the intersection of deep customer engagement, industry influence, and executive thought leadership, ensuring that Adyen is not only delivering exceptional experiences but also shaping the future of commerce alongside its customers.

You will build and lead critical advocacy and engagement initiatives, including European Customer Advisory Boards, executive engagement programs, and merchant communities. By embedding customer perspectives directly into our product innovation lifecycle and amplifying their voices externally, you will position Adyen as a trusted strategic partner and industry leader.

A key focus of this role is converting Adyen’s deep expertise into compelling market narratives, actionable insights, and influential industry participation. You will leverage Adyen’s global merchant base and scale to proactively debate and influence partners, industry bodies, and regulatory stakeholders, ensuring both Adyen and its customers shape the European payment landscape.

What You’ll Do

1. Customer Advocacy & Merchant Engagement

• Design, launch, and steward the Customer Advisory Board for strategic merchants across Europe.
• Build and scale merchant communities and executive engagement programs to deepen relationships and foster peer collaboration.
• Partner cross-functionally to integrate merchant perspectives directly into internal product decision-making, roadmaps, and commercial strategies.
• Drive adoption of community initiatives and embed advocacy throughout the entire customer lifecycle.

2. Industry & Regulatory Influence

• Confidently debate and present on European payment trends, card network rules, and regulatory frameworks (e.g., PSD3, open banking, instant payments).
• Represent Adyen in key industry boards, forums, and working groups, translating complex regulatory developments into actionable insights.
• Influence external stakeholders, including card networks and partners, by representing both Adyen and merchant perspectives.
• Proactively leverage Adyen’s scale and customer base to drive meaningful ecosystem change.

3. Thought Leadership & Public Speaking

• Lead executive conference speaking strategy, serving as a key spokesperson at high-profile industry events.
• Develop and publish high-impact thought leadership content that showcases Adyen’s domain expertise and merchant success.
• Partner with Marketing, PR, and Communications to amplify Adyen’s brand through media, analyst relations, and industry channels.

Who You Are

• Core Industry Knowledge: 5+ years of deep, hands-on domain experience within the payments, acquiring, or merchant fintech ecosystem.
• Regulatory & Market Fluency: Ability to confidently debate and present on European payment trends, card network rules, and regulatory frameworks (e.g., PSD3, open banking, instant payments).
• Proven Public Speaker: Proven track record as a keynote speaker, panelist, or executive moderator at industry conferences and client events (portfolio or speaking samples preferred).
• Merchant Engagement: Proven track record building and scaling Customer Advisory Boards, executive engagement programs, and customer communities for strategic accounts.
• Product & Strategy Impact: Demonstrated ability to shape product strategy, roadmaps, and business decision-making through customer insights and market feedback.
• Ecosystem Influence: Experience representing a company in industry forums and influencing external stakeholders (e.g., regulators, card networks, partners).
• Cross-Functional Leadership: Proven ability to lead strategic initiatives in a global, matrixed organization with strong executive presence.
• Mindset: Strategic, entrepreneurial thinker with exceptional storytelling abilities and a passion for elevating the customer voice.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role.Learn more about our hiring process here . Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Amsterdam, Berlin, Paris or London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

The way we work is guided by the eight principles of the Adyen Formula. Learn more here.