Customer Advocacy Lead, Europe

adyen; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Adyen is seeking a seasoned leader for Customer Advocacy & Community Building to design and scale Advisory Boards, merchant communities, and executive engagement programs across Europe. You will partner with cross-functional teams to embed customer voices into product strategy and lifecycle decisions.

You’ll influence industry discussions, translate trends into actionable insights, and represent Adyen in key boards and forums.

Qualifications

• 5+ years in customer advocacy or related roles within B2B SaaS, fintech, or payments

Responsibilities

• Design, launch, and steward the Customer Advisory Board for strategic merchants across Europe
• Build and scale merchant communities and executive engagement programs
• Partner cross-functionally to drive adoption of community initiatives and embed advocacy into the customer lifecycle
• Integrate customer perspectives directly into internal and external decision-making and innovation processes
• Influence external stakeholders and represent Adyen in industry boards and forums

Skills

Customer advocacy

Executive engagement

Community building

Public speaking

Cross-functional collaboration

Payments ecosystem

Industry influence

Strategy & roadmap

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

What you'll do

Customer Advocacy & Community Building

• Design, launch, and steward the Customer Advisory Board for strategic merchants across Europe
• Build and scale merchant communities and executive engagement programs to deepen relationships and foster peer collaboration
• Partner cross-functionally to drive adoption of community initiatives and embed advocacy into the customer lifecycle
• Integrate customer perspectives directly into internal & external decision-making and innovation processes

Industry Influence & Advocacy

• Influence external stakeholders, including card networks and industry partners, by representing both Adyen and merchant perspectives
• Translate emerging industry trends, regulatory changes, and ecosystem developments into actionable insights for internal teams and customers
• Represent Adyen in key industry boards, forums, and working groups
• Amplify the merchant voice within these bodies to help shape industry standards and direction
• Proactively leverage Adyen's scale and customer base to influence key partners and drive meaningful ecosystem change

Thought Leadership & Brand Amplification

• Develop and publish high-impact thought leadership content that showcases Adyen's expertise and merchant success
• Lead conference speaking strategy, including content development and preparation
• Partner with Marketing, PR, and Communications to amplify Adyen's brand through media, events, and industry channels
• Collaborate on event strategy and prioritization to maximize customer and market impact

Who You Are

• 5+ years of experience in customer advocacy, customer marketing, product, strategy, partnerships, or related roles within B2B SaaS, fintech, risk or payments
• Proven track record building and scaling Customer Advisory Boards, executive engagement programs, and customer communities
• Experience engaging enterprise and strategic accounts, including influencing C-suite stakeholders
• Demonstrated ability to shape product strategy and roadmaps through customer insights and market feedback
• Deep understanding of the payments ecosystem and ability to translate industry trends into actionable insights
• Experience representing a company in industry forums and influencing external stakeholders (e.g., regulators, partners, networks)
• Proven ability to lead cross-functional initiatives in a global, matrixed organization
• Strong executive presence with the ability to influence internal and external audiences
• Exceptional storytelling, thought leadership, and public speaking skills
• Entrepreneurial, strategic mindset with a passion for elevating the customer voice and scaling new initiatives

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you're from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100%